Thea Lavin Email & Phone Number

Greater Milwaukee Area

I am passionate about the organizations I work for. I believe in my clients and will go above and beyond for their success.Services include: ● Website, Whitepaper, Annual Report, and Blog Writing ● Non-Profit, B2B, B2C Content Creation & Marketing ● Digital Fundraising & Virtual Events Production ● Social Media Content Creation & Community Management ● Email Marketing & Drip Campaign Creation & Analysis● Donor, Client & Prospect Lifecycle Stewardship ●… Show more I am passionate about the organizations I work for. I believe in my clients and will go above and beyond for their success.Services include: ● Website, Whitepaper, Annual Report, and Blog Writing ● Non-Profit, B2B, B2C Content Creation & Marketing ● Digital Fundraising & Virtual Events Production ● Social Media Content Creation & Community Management ● Email Marketing & Drip Campaign Creation & Analysis● Donor, Client & Prospect Lifecycle Stewardship ● Donor CRM Database Management & Insight Analysis● Grant Program Management & Program Evaluation Show less

Portland, Oregon Area

• Directed internal and external communications programs for mobile application software company. Ensured all communications in alignment with global corporate goals. Worked closely with an international team.• Developed proactive communication strategies and tactics which resulted in a 75% increase in earned media coverage compared to prior two quarters. Launched B2B multimedia content marketing program.• Created marketing materials for largest 2017 product launch. Strategized… Show more • Directed internal and external communications programs for mobile application software company. Ensured all communications in alignment with global corporate goals. Worked closely with an international team.• Developed proactive communication strategies and tactics which resulted in a 75% increase in earned media coverage compared to prior two quarters. Launched B2B multimedia content marketing program.• Created marketing materials for largest 2017 product launch. Strategized executive presentations, video content, and bylines. Managed corporate blog.• Managed freelancers, digital marketing agency, PR agency, and internal staff. Show less

Portland, Oregon Area

Senior Corporate Communications Manager (January 2016 - January 2017)Corporate Communications Manager (July 2014 - January 2016)• Responsible for internal and external communications programs for a SaaS healthcare technology company• Developed proactive communication strategies and tactics that secured 111 pieces of earned national and trade media coverage which resulted in a 900% increase in coverage in 36 months• Recruited over 120 clients and industry influencers to… Show more Senior Corporate Communications Manager (January 2016 - January 2017)Corporate Communications Manager (July 2014 - January 2016)• Responsible for internal and external communications programs for a SaaS healthcare technology company• Developed proactive communication strategies and tactics that secured 111 pieces of earned national and trade media coverage which resulted in a 900% increase in coverage in 36 months• Recruited over 120 clients and industry influencers to participate in media opportunities, corporate videos, and corporate blogs; produced over 20 corporate videos and conducted all interviews• Delivered communications strategy to CEO and executive team during high-growth phase and leadership transitions • Managed content marketing program that resulted in a 257% increase in the time visitors spent on each corporate blog page and a 425% increase in blog reader lead registration• Supervised social media program that tripled Twitter engagement every month in 2016, compared to 2015 year over year performance. Integrated content marketing program with automated advocacy marketing to maximize value• Managed customer communications program, including launch of quarterly customer summits, customer newsletters, surveys, and product and service updates; increased NPS score by 28.21% and response rate by 5% in one quarter• Strategized executive communications program; ghost authored blogs, presentations, speeches, and trade publication articles for CEO, company executives, and customers; secured twelve conference speaking invitations• Provided public relations and communications support for cross-organizational product launch teams• Managed freelancers, PR agency, and internal staff to ensure objectives, deadlines, and budgets were met Show less

Account Director (November 2010 - June 2014)Account Supervisor (June 2009 - November 2010) Senior Account Executive (July 2007 - June 2009)Account Executive (January 2007 - July 2007)Clients included: Medsphere Systems Inc.; Certify Data Systems; Hunt Psychiatric Innovations; Omnicell; Versant Advantage Inc.; Bioness; Vocera Communications; Hologic; Eurand; Superfocus; PriceDoc; Artes Medical; SpringSource; Calibra Medical; Fluorotronics; United Allergy Services; Atigeo;… Show more Account Director (November 2010 - June 2014)Account Supervisor (June 2009 - November 2010) Senior Account Executive (July 2007 - June 2009)Account Executive (January 2007 - July 2007)Clients included: Medsphere Systems Inc.; Certify Data Systems; Hunt Psychiatric Innovations; Omnicell; Versant Advantage Inc.; Bioness; Vocera Communications; Hologic; Eurand; Superfocus; PriceDoc; Artes Medical; SpringSource; Calibra Medical; Fluorotronics; United Allergy Services; Atigeo; Zynx Health; CliniComp; API Healthcare; Nektar Therapeutics; ph360.• Responsible for all communication strategy and results for B2B and B2C healthcare device, SaaS technology and consumer product clients • Grew MSLGROUP West Coast health IT business by 47% from 2011 - 2014 while retaining current client base• Secured media coverage in the New York Times, USA Today, The Today Show, Good Morning America, the Wall Street Journal, Forbes, Inc. Magazine, Fast Company, Fox News, Huffington Post, Tech Crunch, GigaOM, and other outlets• Developed and implemented proactive and reactive crisis communications strategies associated with product/service issues to minimize customer impact and protect brand reputation • Conducted public relations support for nation-wide product initiatives including press tours and industry events• Interpreted complex scientific, technical and regulatory data to write white papers, customer case studies, press releases, website copy, blogs, and sales collateral; produced corporate videos and conducted on-camera interviews• Developed social media and content marketing campaigns for B2C and B2B audiences; managed financial and industry analyst programs that built sales pipeline and funding acquisition• Managed team of eight junior staff and maintained lowest employee churn in office• Voted by more than 800 journalists one the top ten PR professionals in the country of 2010 Show less

• Led media relations for a 12 week multi-hospital labor strike, as well as numerous other labor disputes.

San Francisco Bay Area

Master Of Arts (M.A.), Communication

Bachelor Of Arts (B.A.), U.S. History

Magna Cum Laude

Spanish

Spanish