Leading and running the entire digital optimisation function within Ecommerce using quantifiable and qualitative insights to improve the user experience (UX), customer experience (CX) and meet the KPI's of the business.Idea and Hypothesis generation using data driven insights from Universal Analytics, GA4, Content Square, Hot Jar and Microsoft ClarityUX design and prototyping using Figma and Adobe XDBuilding and Testing using Monetate, Optimizely, Evolv AI and KameleoonReporting and program management using Google Sheets, Microsoft Excel, Airtable, Jira, Smart sheet, Google Slides and Microsoft PowerPoint. Managing external agencies, internal steakholders and development teams to ensure projects are delivered.Getting actionable results and program velocity to drive the business forward is the name of the game

Working within the Marketing Department at IMSM, I am responsible for the Online side of the company at an international level. My skills and responsibilities are as follows.SEO - Getting sites higher on the search engine results.Actively researching, testing and proposing new approaches to improving search engine rankings.Selecting search phrases and choosing keywords.Launching SEO campaigns.Implementing online search strategies.Analysing search results via Web Analytics and other specialist software.Optimising websites and landing pages.External link building with relevant high quality third party websites and directories.Internal link building within sites.Building relationships with other SEO professionals.Resolving technical issues related to a website.Constant evaluation of keywords.Searching for and finding suitable domain names.Monitoring and tracking the performance of SEO campaigns, including site traffic, banner advert performance and back links.Developing cross platform e-marketing strategies.Developing the annual SEO plans.On Page and Off Page Optimisation.Organising research and surveys.Carrying out competitor research.Mentoring junior staff.PPC / Online Advertising - Managed communication with various team members to facilitate adjustment in campaigns. Prepared reports for management through performance of projects. Administered all PPC projects and estimated budgets to maintain maximum returns. Ensured optimal high quality score for Google Ad words. Perform tests on landing pages and delivered strategies to maintain conversion rates. Administered multiple channels and conducted extensive keyword research. Developed and managed PPC campaigns on multiple networks. Select PPC campaigns and performed keyword research. I have developed the Online side of the business into a commercial platform that over the past 3 years has accounted for an increase in company revenues.

Duties involved assisting the team to maximise the sales growth for the centre and make personal contact with local businesses and domestic users to advertise the benefits and advantages to said potential through the use of Lok’nStore.Maintain the lowest price guarantee policy while ensuring the best possible price is achieved for Lok’nStore.I had to ensure that communications are dealt with in line with company procedures to make sure customers receive exceptional service at all times. We had to maintain a specialist administration system whilst administering sales payments and also proactively resolve unpaid accounts to minimise bad debts. We had to be custodians and administrators of customer receipts and petty cash, be key holders and part of the “On Call Team”.

Duties involved calling existing and non-members to encourage the purchase of offers and to join one or more of Bca’s book Clubs. I had to maintain a call rate and make 2 sales per hour.

Duties involved working as part of a dedicated team of experienced customer service agents we took calls from businesses and members of the public who need goods moving to anywhere in the uk the same day. We serviced anything from one-off to regular delivery’s, which had to be arranged with local units. We also did proactive telesales and contacted businesses to establish which services we could offer them. I assisted in creating a paperless work ethic by developing a system for booking and administration. While I was a member of the same day team I was successful in negotiating and securing the Estée Lauder sameday delivery contract.

Duties involved liasing with deliver and build depots to check the status of customer orders and to report back to Viking Direct. To Arrange crews to assemble items for the client nationwide and to make sure there are no outstanding queries for the depots. Standing in for crewmembers when required and arranging and assigning crews to cover different deliver and build routes. I created an access-based system for use in depots to work over the royal mail computer network so I could import queries from the client and automatically distribute information to depot managers for real time problem solving to ensure the account runs smoothly.

Duties involved the processing of foreign members payments from Internet sources and balancing payment records accurately and to produce correspondence in conjunction with credit card and Bacs payments. Assist with Post room duties, which involve franking letters and parcels, folding and stuffing letters in preparation for collection and sorting mail for internal distribution.

Duties involved manually recoding html to improve in the quality and presentation of email newsletters and bulletins to send to members via the Protagona SAP system. Interrogating the computer to utilise the specific data and then transfer the information to a spreadsheet. Establishing the position and provide support as the Bca email co-ordinator. Creating and clearing international parcel invoices efficiently and to tight deadlines whilst using spreadsheets and SAP to monitor parcel movements and to update a custom built system with the relevant changes.

Duties involved calling existing and non-members to encourage the purchase of offers and to join one or more of Bca’s book Clubs. Liase with the Double Day book club based in the USA contacting American members to encourage them to purchase promotions. I had to maintain a call rate and make 2 sales per hour; in one shift I secured 50 confirmed new members against an average of 2 per hour.

Duties involved working as part of a customer service team, I provided help to end users assisting with access to the BOL site on Sky active and helping with order problems.

Duties involved Setting up artwork using Quark to be printed on the Océ Digital Colour and indigo e-print, front desk sales, reprographics and artwork for a wide range of items from books to menus and photographs to business cards.