Ali Maqbool Email & Phone Number

Islamabad, Pk

Islamabad, Islāmābād, Pakistan

- Develop and implement comprehensive marketing strategies to promote the agency's products, services, and brand across multiple markets.- Drive brand positioning and messaging, ensuring consistency and differentiation in all marketing communications.- Lead market and industry research initiatives to identify customer needs, market trends, and competitive landscape, providing insights for strategic decision-making - Collaborate with cross-functional teams to develop and launch… Show more - Develop and implement comprehensive marketing strategies to promote the agency's products, services, and brand across multiple markets.- Drive brand positioning and messaging, ensuring consistency and differentiation in all marketing communications.- Lead market and industry research initiatives to identify customer needs, market trends, and competitive landscape, providing insights for strategic decision-making - Collaborate with cross-functional teams to develop and launch innovative marketing campaigns across various channels, including digital, traditional media, events, and sponsorships- Oversee the creation of compelling marketing collateral, advertising materials, and digital content to effectively impact target audiences in order to help brands (customers) grow- Monitor and analyze marketing performance metrics, making data-driven recommendations to optimize campaigns and maximize ROI- Stay abreast of industry trends, market developments, and regulatory changes that impact the brand strategy, business optimization, and digital marketing landscape- Manage and develop a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement- Generate client leads, contact conversations and introductions in order to turn them into contributing members of LCS revenue. - Client interfacing and coordination, from initial contact, through proposal, conceptualization, execution, change control till delivery.Project research and storyboarding.- As the head of the creative and conceptual team, envision strategically effective deliverable like print collateral, digital collateral, DVCs, TVCs, Presentation Decks, Event Flows, Documentaries, Short Films, and Corporate Videos.- Contribute as the lead visual artist to the Photography and Videography units- Business Process Optimization towards continual excellence and sustainable profitability- Lead the brand front with the formulation of the entire brand personality Show less

Islamabad, Pakistan

Wedding, Lifestyle and Fashion Photographer and Cinematographer

Islamabad

Using ordinary skills to create extra-ordinary visual depictions, of how I see the world - frame by frame. This primarily involves taking photos with a unusually expensive camera with a ridiculously expensive lens attached; to come up with something the client thinks is worth the money.

Saudi Arabia

- Envisioned the initial base strategic plan, that is now refined and part of the Principal Marketing Strategy - Developed strategic partnerships with key national and international stakeholders, advocating the need to change. - The brain behind the tagline "Made To Change" - as a testament to innovation, pushing the boundaries of convention, challenging the sickness of complacent comfort; to always evolve, adapt - and grow.- Neom means 'New Future', and every marketing initiative… Show more - Envisioned the initial base strategic plan, that is now refined and part of the Principal Marketing Strategy - Developed strategic partnerships with key national and international stakeholders, advocating the need to change. - The brain behind the tagline "Made To Change" - as a testament to innovation, pushing the boundaries of convention, challenging the sickness of complacent comfort; to always evolve, adapt - and grow.- Neom means 'New Future', and every marketing initiative deployed has been devised as part of a unconventional 'hack' marketing dictum..... To sell the extra-ordinary, the usual methods are bound to FAIL! - Crafted compelling, impactful and effective copy, be it communication collateral, newsletters, social media posts or a narrative pitch for the ExCo- Coordinated between various content-creators to deliver cutting-edge deliverables for various audiences and platforms- Trained an elaborate outreach team, that are engaging stakeholders, clients and decision making personnel traditional channels; but using very 'Ali Maqbool' methods! - Using Blockchain, Cloud and AI platforms to deliver the difference- Ensuring Customer Experience and Success is maintained during the key Digital Disruption across Sales, Marketing, Service, Social, Outreach, Analytics and Business Application teams- Crafted the guidelines for the B2B and B2C marketing strategy, with the overarching Vision 2030 as the principal guide! - Developed Brand positioning, launch strategies and initial targets for subsidiary/sister/sibling companies; essential for NEOM's economic survival but also required to be isolated due to legal indemnity.- Work with legal teams on JUST ABOUT ANYTHING THEY NEEDED WRITTEN! - Connecting the dots, harvesting and cross-fertilizing insights and learning to break silos; giving way to a flat rapid-action agile based culture.- Creating efficiencies and driving synergies.- Continual innovation and adaptation Show less

New York, United States

- Created a cover-the-gaps strategy addendum to develop further sales leads, for the agency - Devise growth roadmaps, digital brand strategies and content plans for various global clients (30+ high-profile brands) - Developed creative pitch-decks with a over 50% deal-secure rate.- Consistently drive innovation and change across the 3 phases - outreach, execution and deliver- Inculcate a culture of "training-madness" that many at BBDO now suffer from! - Devise a plan for the… Show more - Created a cover-the-gaps strategy addendum to develop further sales leads, for the agency - Devise growth roadmaps, digital brand strategies and content plans for various global clients (30+ high-profile brands) - Developed creative pitch-decks with a over 50% deal-secure rate.- Consistently drive innovation and change across the 3 phases - outreach, execution and deliver- Inculcate a culture of "training-madness" that many at BBDO now suffer from! - Devise a plan for the explosion of data that is coming (End of 2024) - Leading the march into unchartered territory - China - Nurturing the next generation of leaders and innovators, driving the same mindset of perpetual transformation forward. - Changed the default mind-set in the conceptualization workflow from LISTENING TO REPLY, into LISTENING TO UNDERSTAND! Show less

Saudi Arabia

A top level guideline of the work performed: - Envision success beyond traditional norms - Show unwavering commitment to achieving tangible results - Embrace challenges as opportunities for growth - Set and surpass ambitious goals - Spark innovation in every endeavor - Excel in communication and collaboration - Thrive independently with self-motivation and disciplineThe expected engagement was 10 to 25 hours a week. By the end, my core… Show more A top level guideline of the work performed: - Envision success beyond traditional norms - Show unwavering commitment to achieving tangible results - Embrace challenges as opportunities for growth - Set and surpass ambitious goals - Spark innovation in every endeavor - Excel in communication and collaboration - Thrive independently with self-motivation and disciplineThe expected engagement was 10 to 25 hours a week. By the end, my core responsibilities in this role were:- Strategize and execute the groundwork for what will be multimodal diverse and dynamic marketing campaigns for lead generation, and eventually product marketing (and organic momentum). - Mentor far senior resources in CRM usage like JIRA, Slac k, SalesForce, and Facebook Work. In the end, Client Joy worked since the scope was limited to Content Generation and Content Management.- Empower and train fellow team members. Highlight special abilities. These would come into play later on - as I had high-level visibility towards which of the 4 potentials could be leading the unit. I was luckily amongst those 4. - Conduct frequent and structured interviews, re-alignment and motivation sessions to refine top talent and build a high-performing team. My own personal philosophy of utilizing different teams for different tasks, in the same department worked gold here. - Engage in daily global training sessions via Zoom to refine my skills and stay ahead of industry trends. - Establish this trend in industry veterans, i.e. My work pace. They all are now hopeless workaholics! :) - Immerse myself in complete ownership, to ensure the responsibility on my head was fulfilled. I at all times had to ensure that I can eventually carve the exact words of Vision2030 in a way that they are aligned with the direction of the auspicious Crown Prince, Prime Minister, & Chairman of the Council of Economics and Development Affairs. Show less

Application Web-Help.Interface between developers and users. Blog-Writing. Newsletter Design consulation and content creation.User Documentation creation.Computer Based Tutorial Creation

Write Technical Documentation mainly for Government-use ERPs and Oil&Gas domain applications.Produce Computer Based Trainings. Audio Production of VoiceOvers for Corporate Demos and Trainings.