Thea M. Email & Phone Number

Houston, TX, US

• Creating strategies to optimize your marketing automation platform including user journeys, nurtures, workflows, and more.
• Creates, implements, and optimizes marketing automated workflows
• Collaborates with content team to create strategic nurtures
• Develops HTML Emails

Peoria, Illinois, United States

• Developed integrated digital marketing experience strategies for an enhanced customer experience for clients.
• Researched and created UX wireframes for websites
• Defined goals and KPIs for account campaigns
• Analyzed and tracked analytics and leveraged data to make decisions on campaign optimizations

• Creates and develops a comprehensive digital marketing and/or marketing automation strategic plan in order to enhance your online marketing experience.
• Website & Content Audit
• Search Engine Optimization
• Content Creation & Strategy
• Creating and Optimizing Landing Pages
• Implementing Drip Campaigns

• Responsible for all things digital marketing including email campaigns, social media management, and paid media.
• Distributed and managed all marketing emails through Pardot
• Maintained and updated website through WordPress
• Managed all social media (LinkedIn, Facebook, and Twitter)
• Created PPC campaigns through Google Ads and LinkedIn Ads

• Created strategies for field marketing initiatives including events and webinars as well as managing inbound lead generations engines such as Drift and HubSpot.
• Worked with VP of Strategic Accounts to maintain key partnerships for co-marketing initiatives
• Managed and built a webinar funnel for demand generation
• Budget management and allocation of $400k for 2020 trade shows and events
• Collaborated with sales team for field marketing initiatives, such as running cadences… Show more Created strategies for field marketing initiatives including events and webinars as well as managing inbound lead.
• Collaborated with sales team for field marketing initiatives, such as running cadences prior to trade shows and webinars Show less

Houston, Texas Area

• Improved SEO using MOZ and improved organic search results 59% from the previous year
• Managed new website initiative and launch
• Audited and optimized PPC campaigns including Google Ads, Microsoft Ads, and Social Media Ads (Facebook, LinkedIn, and Twitter)
• Coordinated & planned trade shows and "train the trainer" from start to finish
• Created content for digital marketing platforms including social media, website, and blog
• Managed monthly budget for digital and print… Show more

Houston, Texas Area

• Planned and coordinated networking events and conferences with a budget of up to $25,000 in North America, South America, and Europe
• Planned and executed week long annual internal sales conferences with activities and offsite events for 120 attendees
• Revamped marketing collateral to ensure it meets new branding guidelines
• Worked with technical leadership to create content for brochures and presentations
• Utilized Survey Gizmo for event feedback and reportingSkills… Show more
• Utilized Survey Gizmo for event feedback and reportingSkills & Software: Salesforce, Microsoft Office (Sharepoint, Excel, PowerPoint, Word, Outlook), Adobe InDesign, Adobe Photoshop, Survey Gizmo, Prezi Show less

Houston, Texas Area

• Analyzed and evaluated lost bids based on price comparison, product comparison, and service comparison and gave input on improvements for future bids
• Generated revenue reports for Sales, Marketing, and Business Development team for monthly meetings
• Researched new verticals with Smart Procure based on competition for Business Development
• Created power point presentations for customer, executive, and departmental meetings
• Assisted in developing quarterly promotions for… Show more
• Assisted in developing quarterly promotions for internal and external use

Houston, Texas Area

• Coordinated and planned 20+ trade shows throughout the year, attracting and collecting over 100+ contacts per show
• Managed bi-monthly webinar campaigns resulting in 50+ attendees per webinar
• Created email, social media, and web campaigns for trade shows, webinars, and trainings leading to an increase in attendees for each event
• Arranged road trainings in 10-15 cities throughout the year with up to 30+ attendees per training
• Analyzed KPI’s for trade shows, webinars, and… Show more
• Analyzed KPI’s for trade shows, webinars, and trainings in order to determine event ROI

Houston, Texas Area

• Created and planned social media, email, and web campaigns to for weekly webinars attracting 150+ attendees per webinar
• Wrote and distributed weekly newsletters and emails campaigns for webinars using Lyris and YMLP to over 1500+ recipients
• Implemented lead nurturing email campaign via Hubspot leading to the acquisition of new customers
• Created product catalogs and other marketing collateral using Adobe InDesign for sales team
• Conducted A/B testing using Hubspot resulting… Show more
• Conducted A/B testing using Hubspot resulting in an increase click through ratings on landing pages and email campaigns

Austin, Texas Area

• Developed marketing promotions 2-3 times a month and brought over $4,000 in sales for the year 2010, a 69% increase from 2009
• Modified website on Joomla and changed verbiage to increase Search Engine Optimization (SEO) Rankings resulting in an increase of 16 registrations per month in 2009 to 30 registrations per month in 2010
• Compiled and contacted possible publication and presentation opportunities for the year
• Edited, published, and distributed monthly newsletters through… Show more
• Edited, published, and distributed monthly newsletters through Constant Contact
• Analyzed monthly website statistics on Microsoft Excel and customer inquiries to develop a strategic plan to increase website traffic

Austin, Texas Area

• Assembled Ellie Finds a New Home fact sheet on Word and Adobe Photoshop which resulted in the success of the book being sold at Book People
• Consolidated competitive research analyses for company clients
• Prepared over 15 Congressional reports for United States Organization for Bankruptcy Alternatives
• Created online publicity for client events
• Scheduled and organized various meetings and dinners for clients
• Interviewed potential interns for the following… Show more

Bachelor Of Business Administration - Bba, Marketing

Activities and Societies: McCombs Diversity Council, Filipino Students Association, Asian Business Student Association

Post-Baccalaureate Certificate, Programming And Software Development