As vp of product, I was responsible to lead Product, Design, Data and QA chapters (adding 13 new members) and align business lines toward strategy.- Found application team from scratch up to 8 members achieving 170% increase in w/m stickiness, 100% in engagement time/session and 53% in paying/visiting users- Noticeable increase in development and delivery pace by modification of shipping process and decentralizing design team to remove communication barriers- Define a clear development path for product managers by designing and executing a comprehensive technical Performance Review

- 25% decrease in payment flow’s drop rate by removing distractions of invoice page- 95% decrease in fraud & spam of login/signup by repetitive patterns’ recognition - 45% decrease in Support center overall load and remove fluctuation by setup and promote Ticketing system and FAQ rather than direct call

Bozhan is first and the best product school in Iran with the experience of training +2000 Product Learners.Honored to be instructor in:Bozhan Digital Product Management Bootcamp:- Strategy & Execution- OKR and its Practices- Product DeliveryBozhan Product Marketing Bootcamp:- SQL for Product Marketers- Feature Spec Writing and Communication with technical team- Experiment Based GrowthDigikala Product Management bootcamp

Product Manager at Quera:- 115% increase in PDP Conversion Rate through landing page redesign, five complementary CRO iterations and A/B test experiments.- Sharp improvement (Minus to positive) in NPS by exploring and correcting satisfaction barriers. - Holding cross functional design sprints after wide User Researches leading 26% improvement in task success main metric.- Achieved 35% stable seasonal point to point business growth for 3 quarters.- Establish automated user feedback gathering touch points leading to a powerful ongoing user research source. - Executing Strategy through OKR and Culturizing KPI based goal-setting among chapters and squads resulting in strong alignment and optimized performance of teams. - Specified Key Product Metrics and established tools(Metabase) and processes to Monitor and Track them.

Product Owner at Quera: (College)- Responsible of create, maintain and execute product backlog - Performing user research and market research for seasonal course releases- Analyze Website performance and user/visitor's behavior using GA, Hotjar, ...- Wireframing and communicate with design quarter to deliver fancy clear user-stories- Leadership of Tech team toward effective product delivery- Vertical and Horizontal Stakeholder management and effective communication among company

Mesh AI is a fair clinician scheduling B2B SaaS- Responsible of set up and running a Hypothesis-based Growth team toward company’s goals.- Working with Tech, Design and Marketing teams testing Hypotheses during growth sprints.- Conducting Industry analysis and User Interviews to Ideate and prioritize growth solutions.- Optimized Homepage “visitor to demo” Conversion Rate during 3 growth sprints.

Working on Fanapsoft Internet of Things enterprise platform,A critical project full of technical and analytical complexities which will lead to a greatbusiness value in few years. I was not only a technical member of the project, but alsoresponsible for plenty of analytical and business tasks.Our main goal was to provide a reliable, convenient and secure infrastructure forall IoT businesses and help them concentrate on their specific problems rather than software concerns.Company website: en.fanap.irProject Documents:- https://docs.pod.ir/page/راهنمای-پادیوت-(MQTT,COAP)/۷۲۳- https://docs.pod.ir/page/سرویس‌های-پادیوت-(REST_API)/۷۲۰

Bright-Side Squad presented "Portrait of Organizations" and "Restograph" B2B and B2C photography services for 18 months having brands like Fanap, Quera and HaajHasan Restaurants as clients.We found our team experiencing and challenging in:- Go to market, Strategy and Challenges- Implementing Lean Startup methods working on our Ideas- Marketing and Sales- B2B and B2C Pricing- B2B Negotiations and Persuading other businesses- Customer Feedback InterviewSee More at: www.instagram.com/brightsidesquad

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