Led the end-to-end development of various materials, such as metal signs, stickers, and magnets, from initial customer concepts to final production for prominent clients including Universal Studios and Bowlin's Travel Centers, as well as smaller souvenir shops.Independently conceptualized and developed new stock items to diversify and expand the product line, contributing to overall business growth.Played a key role in researching and establishing new product lines, including magnets, stickers, and enamel pins, aligning offerings with market demands.Optimized production workflows, resulting in a reduction in the design process duration enhancing the overall operational efficiency.Developed impactful marketing materials, including promotional flyers, monthly newsletters, and annual catalogs, contributing to brand visibility and market presence.Captured and curated visually appealing photographs of new products, strategically utilizing them for online platforms, catalogs, and magazines to enhance product visibility and sales.Produced high-quality collateral for both print and digital platforms, ensuring consistency in brand representation across various mediums.

Designed, developed, and successfully launched diverse websites for businesses, clubs, and non-profit organizations, demonstrating proficiency across various industries.Managed and administered over 30 concurrent websites, ensuring seamless functionality, timely updates, and troubleshooting to maintain optimal user experiences.Oversaw front-end functionality on launched websites, implementing updates and enhancements to uphold design integrity and user engagement.Demonstrated versatility by working in different client environments, ranging from straight HTML to WordPress, adeptly adapting to diverse resources and platforms.Led projects as a focal point, collaborating with a small team from conceptualization to the successful launch of live websites, ensuring alignment with client objectives.Conducted comprehensive training sessions for clients on Content Management Systems (CMS) such as WordPress, Business Catalyst, and PageLime, empowering them to manage and update their websites independently.Utilized advanced skills in Photoshop and Illustrator to create customized graphics and icons, enhancing the visual appeal and brand representation on websites.Collaborated with clients by managing product photography, either personally capturing images or coordinating with photographers. Edited and optimized the photography for effective use on websites and print materials, ensuring a cohesive and professional visual presentation.