I am a Digital Marketing Specialist, Senior Graphic Designer, and Campaign Strategist with over 12 years of experience in digital marketing and 24 years in graphic design. I specialize in creating and executing data-driven campaigns that enhance brand awareness, engagement, and conversions. My unique blend of analytical expertise and creative vision has allowed me to lead successful campaigns across SEO, SEM, social media, and content marketing, consistently delivering measurable results.In my current role at Strandfoam Group, I’ve spearheaded multi-channel campaigns for brands like Cloud Nine Beds and Rest Assured Beds, achieving a 40% increase in engagement and a 25% boost in conversions. By leveraging tools like GA4 and Google Tag Manager, I deliver actionable insights that optimize ROI and streamline budgets. My efforts in redesigning websites resulted in a 25% increase in organic traffic, while PPC strategies reduced CPC by 30%. I’ve also collaborated with stockists nationwide to drive in-store traffic and improve sales, blending geotargeting strategies with localized marketing efforts.My career spans roles as a freelance designer and team lead, where I developed SEO-optimized websites, crafted print and digital content, and executed social media campaigns that boosted audience engagement. At Cambridge Academy, I improved enrollment through digital marketing strategies and designed educational materials that enhanced the learning experience. My entrepreneurial background includes managing a print shop, where I developed marketing strategies for diverse clients and built WordPress websites to grow small businesses.I thrive on innovation, combining creativity with strategic thinking to tackle challenges and deliver impactful brand experiences. My technical expertise spans analytics, advanced graphic design, UX/UI development, PPC advertising, and campaign optimisation. I am passionate about building strong brand identities and creating solutions that drive measurable outcomes.