Digital Marketing Specialist
Current*Developed and managed digital marketing campaigns across social media, PPC, SEO, and display, driving significant increases in engagement, reach, and conversions.*Mentored a graphic designer, ensuring alignment with brand guidelines and campaign goals.*Led digital and social media campaigns, achieving a 40% increase in audience engagement and brand influence.*Transformed digital platforms with a multi-tier strategy, boosting conversions by 25% and enhancing customer experience.*Used GA4 and Google Tag Manager to analyze performance, optimize ROI, and streamline budgets.*Improved CTR by 30% through A/B testing and targeted segmentation strategies.*Conducted brand audits and competitor analysis to maintain a competitive edge.*Managed budgets to maximize efficiency and growth within allocated spend.*Enhanced customer satisfaction by 20% through conversion optimization and improved user journeys.*Delivered high-performing PPC and display campaigns, reducing CPC by 30% while expanding reach.*Collaborated with stockists to drive in-store traffic and boost sales.*Redesigned two SEO-optimized websites, increasing organic traffic by 25% and improving user retention.*Provided actionable performance reports with key metrics and ROI insights.*Designed traditional marketing materials to complement digital campaigns.*Applied Python analytics to improve campaigns and customer satisfaction through sentiment analysis.
