Andy Nelson Email & Phone Number

Boston, Massachusetts, US

• Own the customer experience across simplisafe.com and our lead channels (email, SMS, DM, etc.)
• Lead company-wide GenAI working group to accelerate generative AI adoption
• Built from scratch a high performing team spanning product management,analytics/data science, CRM, product design and SEO
• Re-platformed site and email from Drupal monolith to modern, composable architecture(CommerceTools/Contentful/React/Remix) and Braze

Boston, Massachusetts, US

Boston, Massachusetts, US

Plantation, Florida, US

• Led analytics, experimentation and analytics platforms across Chewy’s site and apps
• Built experimentation program from scratch and realized tens of millions in incrementalrevenue and prevented revenue loss
• Drove significant organizational focus, executive support, team growth and shift inproduct management practices in support of data-informed decision making andexperimentation

Bellevue, Washington, US

• Joined as employee #5 and founding marketer
• Led creation of branding, positioning, messaging and marketing website
• Managed all marketing channels and growth experiments
• Launched initial product with over 2,000 signups, millions of social impressions in thefirst week and press coverage from Fast Company, Geekwire, Axios, Seattle Times and Huffington Post

Vancouver, BC, CA

• Led a team of talented marketers responsible for customer acquisition, activation and retention across all products
• Transitioned company from single-product focus to multi-product umbrella brand strategy
• Led efforts across paid marketing (paid search, paid social, display), email, retention/loyalty, website, CRO, growth, in-app messaging, product marketing, customer success and video
• Grew enterprise demand generation and lead nurture programs from scratch, driving significant growth in enterprise customers
• Drove >15% growth in average revenue per user through a series of a/b tests
• Built product marketing function at Moz, greatly improving collaboration between product and marketing divisions

Seattle, US

• Lead team of analysts, program managers and developers aimed at driving significant revenue growth in eCommerce channel through conversion rate optimization, personalization and analytics
• Responsible for over $25M in incremental revenue through testing in a single year
• Implemented enhanced attribution methodology
• Drove significant process change, organizational focus, executive support and team growth in support of a data-driven culture
• Member of Adobe’s Digital Marketing Customer Advisory Board

Bellevue, Washington, US

• Established and grew company-wide web analytics and optimization group
• Created new email welcome series, leading to massive lift in CTR and engagement
• Piloted display retargeting campaigns using dynamic, personalized data
• Optimized $25M annual acquisition marketing spend
• Overhauled testing and release process to ensure that everything that was changed on the website was tested
• Provided business-driving insights to multiple departments by taking a consultative approach and finding opportunities for data-driven decision making

Seattle, Washington, US

• Led creation of standardized web and customer reporting across the company
• Managed web analytics and optimization practice and relationships with outside agencies/vendors
• Responsible for reporting and insights on campaign performance for all digital channels
• Owned the customer database and analysis of customer data
• Managed implementation of Adobe (Omniture) Suite