• Own the customer experience across simplisafe.com and our lead channels (email, SMS, DM, etc.)• Lead company-wide GenAI working group to accelerate generative AI adoption• Built from scratch a high performing team spanning product management,analytics/data science, CRM, product design and SEO• Re-platformed site and email from Drupal monolith to modern, composable architecture(CommerceTools/Contentful/React/Remix) and Braze

• Led analytics, experimentation and analytics platforms across Chewy’s site and apps• Built experimentation program from scratch and realized tens of millions in incrementalrevenue and prevented revenue loss• Drove significant organizational focus, executive support, team growth and shift inproduct management practices in support of data-informed decision making andexperimentation

• Joined as employee #5 and founding marketer• Led creation of branding, positioning, messaging and marketing website• Managed all marketing channels and growth experiments• Launched initial product with over 2,000 signups, millions of social impressions in thefirst week and press coverage from Fast Company, Geekwire, Axios, Seattle Times and Huffington Post

• Led a team of talented marketers responsible for customer acquisition, activation and retention across all products• Transitioned company from single-product focus to multi-product umbrella brand strategy• Led efforts across paid marketing (paid search, paid social, display), email, retention/loyalty, website, CRO, growth, in-app messaging, product marketing, customer success and video• Grew enterprise demand generation and lead nurture programs from scratch, driving significant growth in enterprise customers• Drove >15% growth in average revenue per user through a series of a/b tests• Built product marketing function at Moz, greatly improving collaboration between product and marketing divisions

• Lead team of analysts, program managers and developers aimed at driving significant revenue growth in eCommerce channel through conversion rate optimization, personalization and analytics• Responsible for over $25M in incremental revenue through testing in a single year• Implemented enhanced attribution methodology• Drove significant process change, organizational focus, executive support and team growth in support of a data-driven culture• Member of Adobe’s Digital Marketing Customer Advisory Board

• Established and grew company-wide web analytics and optimization group• Created new email welcome series, leading to massive lift in CTR and engagement• Piloted display retargeting campaigns using dynamic, personalized data• Optimized $25M annual acquisition marketing spend• Overhauled testing and release process to ensure that everything that was changed on the website was tested• Provided business-driving insights to multiple departments by taking a consultative approach and finding opportunities for data-driven decision making

• Led creation of standardized web and customer reporting across the company• Managed web analytics and optimization practice and relationships with outside agencies/vendors• Responsible for reporting and insights on campaign performance for all digital channels• Owned the customer database and analysis of customer data• Managed implementation of Adobe (Omniture) Suite