•Contributed to a successful new business proposal and pitch within three months of joining the team.•Develops, negotiates, and executes media strategy for all agency clients.•Manages day-to-day media operations for clients, including, traffic instruction, billing reconciliation, digital campaign optimization, and make-goods.•Prepares and presents monthly campaign performance reports for each client.•Manages media billing and budget reconciliation.

• Development and execution of annual marketing strategy, including collaboration with/management of ad agency and other vendor partners.• Analyzes sales and demographic data to determine audience segmentation and effective messaging.• Maintains high level of understanding of industry standards and trends.• Manages allocation of annual marketing budget.• Manages sponsorships, and allocation of annual charitable giving budget.• Plans and executes events and marketing programs, including mascot management.

• Acted as key point of contact for clients, and coordinated full efforts of internal team members involved in fulfillment and execution of client contracts.• Managed client campaign schedules, regular tracking of campaign performance, while providing high level of client service.• Prepared pre-sale material including campaign proposals, TV avails and any other recommendations for new and recurring business.• Resolved scheduling issues and program changes.• Worked with all departments in station to fulfill sponsorships and promotions.• Made decisions and solved problems independently on behalf of designated Account Executives.

• Managed ad sales cycle from first contact, to contract fulfillment.• Used targeted questioning strategies to gain insight on prospect needs.• Presented product offerings to clients based on established needs and goals.• Stayed up-to-date on changing industry and product standards.• Projected revenues, met monthly budgets for all product lines.

• Provided account support for a variety of clients.• Coordinated workflow for creative deliverables.• Facilitated both internal, and client-facing status meetings.• Responsible for creation and distribution of several digital monthly newsletters.• Maintained weekly KPI reports, project status updates, and monthly cash flow reports.• Prepared and presented quarterly client advertising board meetings.