Anthony Dominguez Email & Phone Number

Houston, Tx

By applying my enthusiastic energy, outgoing personality, and relatability, my clients see me as an excellent moderator for various target audiences, including Millennials. I have obtained my formal moderation knowledge and skills from a 20-year veteran, Hispanic bilingual moderator and from renowned books such as - Stir it Up - Recipes for Robust Insights & Red Hot Ideas by Laurie Tema-Lyn and Moderating to the Max - A full-tilt Guide to Creative, insightful focus groups and depth interviews by Jean Bystedt, Sir Lynn, and Deborah Potts, Ph.D.My moderation experience includes projects for the US Chamber of Commerce, AstraZeneca, LEGO, Anheuser-Busch, NRG, Aarons, H.E.B, Target, Relay, PAXLOVID, Dremel, Farxiga, Midea Appliances, Uber, Kezo App, META, MexTour, OysterBay, Pinalen, Cheetos, Sherwin Williams, DOH, WIC, Microsoft, DAP, FrogTape, dd's Discount, Bush Beans, Epic Games, BerelMexico, Walmart, Joico and other projects ranging from consumer goods (food and beverage) to retail to services and more. I have experience conducting projects for all types of methodologies - focus groups, triads/quads, ethnographies, IDIs, and dyads - both virtually and online. Furthermore, to obtain thorough insights from participants I have learned and applied several moderation techniques, including projective techniques - third-party projections, metaphors, associations (words, imagery, and personification), etc. I have also conducted studies for different types of testing - concept/ad testing, strategy and branding, product and service testing, customer satisfaction, and employee assessment, and virtually covered any client objective.

As a Marketing Manager, I have increased consumer engagement with strategic applications of various channels. I am also in charge of developing content and strategy to obtain activations through social media such as Facebook and Twitter. I expanded the company page views, likes, consumer reach nationally and globally while increasing loyalty.As an Operations Manager, I work closely with clients to understand their objectives for a specific project in order to ensure a successful project. I coordinate the staff and apply quality control checks to exceed clients' expectations and place an emphasis on excellent customer service. I also conduct follow up surveys with clients to obtain client feedback and thus continuously improve our processes.

5433 Westheimer Rd, Suite 870, Houston, Tx, 77055

As a Qualitative Project Manager, I managed projects from start to end, from the design of the screener guide to ensuring we had qualified participants in every study. In addition, I developed a detailed project plan to monitor and track progress while successfully managing client expectations. I also managed a team of assistant managers and recruiters via debriefs, quality control checks, continuous updates, and follow-ups. Overall, I managed project performance using various tools and techniques. As a successful Project Manager I ….Coordinate internal resources and third parties/vendors for execution of projects.Execute screening processes, schedule and confirm respondents for IDIs, focus groups, online interviews, etc. and ensuring all respondents are prepared according to client requirements. Act quickly to replace no-shows, follow up with late respondents, send last minute materials, etc. when alerted by client/moderator.Lead project kickoff meetings for all assigned studies to ensure all parties understand project specifications, client needs, timelines, and responsibilities.Ensure all projects are delivered on time.Provide regular updates and progress of recruitment status to meet client’s needs.Proactively identify potential fielding concerns and identify issues on field.Develop a detailed project plan to monitor and track progress.Manage project performance using appropriate tools and techniques.Successfully manage the relationship with my clients.Establish relationship with third parties/vendors.

Working part-time for ConneXion Research was an important stepping stone to learning about market research.As a recruiter and fielder, I learned the importance of correctly screening and qualifying participants. I also learned about the challenges of these processes to help obtain qualified participants, ensure good show rates and keep them engaged.I worked closely with the project managers to provide timely updates, communicate any issues and help mitigate those issues sooner than later, thus setting realistic client expectations.This position also helped me learn how to use different participants' databases, create profile grids and create email/text communications for participants.

Associate'S Degree, Marketing/Marketing Management, General

Education record

Activities and Societies: Kick Start Program (Karate Chuck Kuk Do)