Anthony Dominguez Email & Phone Number

Hispanic Moderator and Qualitative Project ManagerAnthony is a bilingual research moderator and qualitative project manager with experience in Market Research, Marketing, Social Media Marketing, Consumer Behavior, Advertising, Retail, and Customer Service. He has experience with projects targeting various audiences including Hispanics and Millennials. His energy, outgoing personality, and relatability have made him an excellent moderator. He has obtained his moderation knowledge from a 20-year veteran, Hispanic bilingual moderator and from renowned books such as - Stir it Up - Recipes for Robust Insights & Red Hot Ideas by Laurie Tema-Lyn and Moderating to the Max - A full-tilt guide to creative, insightful focus groups and depth interviews by Jean Bystedt, Sir Lynn, and Deborah Potts, Ph.D.He has moderated groups, IDIs, in-homes, and other methodologies both in person and virtually. Lately, his focus has centered more around virtual groups and IDIs. Therefore, he has taken it upon himself to do three key things: • Familiarize himself with the different platforms, even conducting tech checks himself to make sure everything goes smoothly• Pre-interviewing the participants days before their session to help break the ice and make sure the interview will be engaging• Extra preparation on moderation techniques to make sure they do not get lost virtuallyHe has moderated for the US Chamber of Commerce, META, Aaron's, TelevisaUnivision, Target, Uber, Lego, Pfizer, H.E.B, MexTour, Enthusiast Gaming/AT&T, MERCK, Dremel, Frito-Lay, Wal-Mart, Anheuser Busch, AlEn USA, Bush’s Beans, Microsoft, Midea Appliances, AstraZeneca, Sherwin Williams, Frog Tape, Henkel and other projects ranging from consumer goods to retail to event planning and more. Over the years, he has moderated about 6 – 8 projects a year with various numbers of days, IDIs, In-homes, groups, online boards, or a combination of methodologies.Anthony has over 15 years of experience in market research. He began as a recruiter and fielder and worked his way up to a project manager and moderator. This has been key to helping him fully emerge in Qualitative Research. In short, his ability to multi-task, understand a project from start to end, pay attention to details and inquisitive mind has translated into obtaining thorough insights from participants.

Listed skills include Market Research, Marketing Strategy, Customer Service, Project Management, and 27 others.