• Led a comprehensive rebranding of the company’s digital image which transformed it from a simple web page to the most digitally active Canadian aviation company on Weibo, Douyin, & Xiaohongshu• Analyzed social media and site traffic as well as advertisement data to gain understanding of consumer habits

• Found and led the development to the largest standalone Esports organization in Canada• Oversaw, trained, and nurtured 300+ unique employees across eight years ranging from senior management members to regular staff• Built and established a tournament hosting subsidiary – ImPerium Tournaments, which saw immense growth rates with over a 500% membership growth rate & 19.2% organic growth rate only one month after establishment