Tony Castillo

Tony Castillo Email and Phone Number

301 Redirect Strategist, Salary Transparency Advocate, Algorithm Creator: wislr.com, CRO for Ecommerce Growth @ The Maze Group
Tony Castillo's Location
Atlanta, Georgia, United States, United States
Tony Castillo's Contact Details
About Tony Castillo

My 20-years of experience with B2C and B2B Ecommerce Strategies puts people first. I coach, upskill and motivate teams of all skill levels and skillsets to work together to achieve business results in an inclusive space.Democratizing data to enable anyone to gain insights is a superpower of mine and constant joy.

Tony Castillo's Current Company Details
The Maze Group

The Maze Group

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301 Redirect Strategist, Salary Transparency Advocate, Algorithm Creator: wislr.com, CRO for Ecommerce Growth
Tony Castillo Work Experience Details
  • The Maze Group
    Director Of Cro
    The Maze Group May 2023 - Present
    New York, Ny, Us
    CRO work is about optimizing for organisms - real, breathing, emotional creatures. In a pet store, your best CRO work optimizes for the person and the pet visiting with their person. With an Ecommerce store you’re optimizing for customers who ultimately want to feel something: more comfortable when they travel, safer in a big city, or sophisticated when they drop into their book club. A CRO consultant has the opportunity to be a steward for an organism’s needs and when they give that condition the respect it requires, their work can be incredibly purpose-driven.My role has allowed me to:- Serve clients who want to grow revenue, improve engagement, and understand their customer better.- Co-developed GTM strategy for Maze CRO services. Focused on customer-first feedback, testing velocity, confident measurement methodology, and bias reduction when building experiments.- Relaunched the agency’s CRO program to be customer-first and data-driven. - Creator of the CHEER Digital Growth framework (Customer - Hypotheses - Experimentation - Evaluation - Results) used by all CRO clients.- Refocused the CRO program to emphasize testing velocity, gathering customer feedback, using unbiased datasets, and collaboration between channel managers for stronger testing ideas.- Created an Experimentation Library to compile testing outcomes across all clients. Facilitating a sharing of UX & Ecommerce best practices, accessible to all teams on retention, acquisition, merchandising, and development. - Co-author social and blog posts with agency partners in Shopify’s ecosystem.
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  • Wislr
    Founder
    Wislr Mar 2023 - Present
    The fastest way to map URLs for 301 redirects. WISLR 's algorithm makes light work of redirect tasks for a website.
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  • Corra
    Director Of Commerce Optimization
    Corra Jul 2019 - Mar 2023
    New York, Us
    Salary: $160,000 / yearLead a top-tier team of digital strategists and developers; achieved a 90% retention rate and managed daily operations for 8 direct reports within a 16-member department. I inspire Managers, Sr. Strategists, and Associates to execute program objectives for prominent eCommerce brands, achieving 55% YoY traffic growth, 40% annual revenue growth, and an impressive 22x ROI on digital strategy investments.-- Established a mobile-first, data-driven program for conversion rate optimization, delivering a 30x ROI using Dynamic Yield, Kibo, or Adobe Target, with a focus on product recommendations, personalization, and multivariate testing.-- Created a Front-End Performance benchmark audit, designing "page load resource budgets" and transforming 12 underperforming client websites to meet Core Web Vitals within 8 months.-- Demonstrated expertise in implementing first-party and third-party user behavior tracking scripts, completing 100+ integrations and data collection deployments with Google Analytics, Google Ads, Google Tag Manager, and Adobe Analytics.-- Coached executive stakeholders on adopting innovative digital strategies to boost organic traffic, conversion rates, user experience personalization, and headless architecture solutions without compromising eCommerce metrics.-- Developed strategic roadmaps for composable commerce and headless architecture, emphasizing technical SEO, core web vitals, and UX design for superior conversion rates.-- Crafted agile, 2-year strategic enhancement roadmaps for clients, contributing to an exceptional 85% client retention rate and outstanding client satisfaction feedback.-- Encouraged a supportive, solution-oriented work environment, showing up for colleagues daily with the mantra, "If there's a problem, we can absolutely solve it—together."
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  • Corra
    Director, Seo & Site Performance (Core Web Vitals)
    Corra May 2018 - Jul 2019
    New York, Us
    Salary: $140,000 / yearEmploying a proactive, hands-on approach, I drove exceptional business outcomes through the meticulous execution of Technical SEO and Content SEO strategies across various platforms, including Adobe Commerce (Magento), Shopify+, Commercetools, and Fabric websites. Sites with 1MM sessions a month grew to 2MM in 9 months, through stronger content indexation, schema, and on-page optimization. Organic conversion rate grew by 10% on average over 6 months with improvements to Core Web Vitals.
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  • New Example Internet Marketing
    Principal Consultant
    New Example Internet Marketing Apr 2010 - May 2018
    Salary: $120,000 / yearNew Example builds campaigns that reach people – the travel enthusiasts, the foodies, the do-it-yourselfers. We can help you create the message that connects with your customer, wherever and whenever they are online. Put our marketing technology tactics to work for your business.Search Engine Optimization. Pay-Per-Click Campaign Management. Website Analytics Setup and Managment. Content Creation (Copywriting, Video, Image Creation) for Content Marketing.We deliver comprehensive solutions for your B2B, B2C, lead generation, or eCommerce website. We can grow traffic for any platform, and especially know our way around WordPress and Magento websites the best.
  • Flexcin International, Inc.
    Internet Marketing Consultant
    Flexcin International, Inc. 2011 - 2013
    Cape Coral, Florida, Us
    Salary: $75,000 / yearAuthor and implement strategic plan for website search ranking, content promotion.
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  • Steel In The Air, Inc.
    Web Projects Manager
    Steel In The Air, Inc. Feb 2005 - Apr 2010
    Baldwinsville, New York, Us
    Salary: $60,000 / yearAn Internet based business that serves landowners, leaseholders, and municipalities in the telecommunications industry.++ Direct the website development of main corporate website++ Manage content creation of web properties under the Steel in the Air umbrella++ Search Engine Optimization for new content
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Tony Castillo Skills

Seo Web Analytics Sem Online Marketing Online Advertising Marketing Wordpress Ppc Google Analytics Social Media Marketing Analytics Html Web Marketing Email Marketing Web Development Google Adwords Website Development Content Strategy Content Management Search Engine Optimization Web Design E Commerce Information Architecture User Interface Design Digital Media Graphic Design Start Ups Web Project Management Cms Digital Marketing Search Advertising Search Engine Marketing Xhtml Local Search Logo Design Css User Experience Digital Strategy Advertising Brand Development Wordpress Design Cascading Style Sheets

Tony Castillo Education Details

  • Rochester Institute Of Technology
    Rochester Institute Of Technology
    Gothic Art History

Frequently Asked Questions about Tony Castillo

What company does Tony Castillo work for?

Tony Castillo works for The Maze Group

What is Tony Castillo's role at the current company?

Tony Castillo's current role is 301 Redirect Strategist, Salary Transparency Advocate, Algorithm Creator: wislr.com, CRO for Ecommerce Growth.

What is Tony Castillo's email address?

Tony Castillo's email address is to****@****rra.com

What is Tony Castillo's direct phone number?

Tony Castillo's direct phone number is +158570*****

What schools did Tony Castillo attend?

Tony Castillo attended Rochester Institute Of Technology.

What are some of Tony Castillo's interests?

Tony Castillo has interest in Strategic Communications, Gin, Marriage Equality, Yoga, Search Engine Optimization, Buddhism, Wine, Internet Marketing.

What skills is Tony Castillo known for?

Tony Castillo has skills like Seo, Web Analytics, Sem, Online Marketing, Online Advertising, Marketing, Wordpress, Ppc, Google Analytics, Social Media Marketing, Analytics, Html.

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