Theany Escaño Email & Phone Number

Montreal, Qc, Ca

Montreal, Quebec, Canada

• Create, coordinate, and manage customer acquisition strategies and paid campaigns on search engines and social media.• Optimize campaign content, analyze traffic sources, metrics, and patterns with the objective of constantly maximizing ROAS.• Plan & execute new strategies to drive online traffic to our various digital properties.• Evaluate and benchmark results against market conditions, the competitive landscape, and identify new opportunities for growth.• Turn our performance metrics into actionable insights and work with our web dev & design teams to constantly transform your findings into ongoing cycle of optimization for your sales funnels.

Remote

• Develop the regional high-spend direct response accounts, requiring a high level of technical knowledge on Facebook• Ad planning consultant, providing strategy & optimization advice linking measurement solutions and platform assets (Pixels, SDK, CAPI, audience building, sales reporting, offline conversions, etc.)

Dominican Republic

• Execute projects that involve quantitative analysis, industry research, and strategy development.• Responsible for designing and specifying various plans that ensure the growth of our client portfolio.• In charge of building high-level relationships to help large organizations work effectively with digital marketing solutions on Facebook and its family of applications.• Drive the highest levels of customer service and improve relationships and processes.

Dominican Republic

In charge of giving workshops to different groups, focused on social networks and graphic design.

Dominican Republic

• Creation of buyer persona.• Creation of digital campaigns on Instagram, Facebook and Twitter with the main intention of generating more interaction and increase of fans (taking into account the visual, writing and budget).• QA of the KPI reports and contents calendars of the Community Managers, prior to the presentation to the client.• Creation of bots for chats on Facebook and Twitter.• Review and update of general brand strategies.• Supervision and evaluation of the performance of the Community Managers.• Creation of biweekly content calendar (texts).• Programming and publishing content at appropriate times.• Management and constant monitoring in social networks.• Online reputation management and crisis moment management.• Generation of content pyramid.• Creation of specific digital strategies for the different clients of the company.• Realization of KPI's reports, analysis of results and presentation to clients.• Use of tools: Bitly, Facebook Business, Twitter Ads, Social Sprout, Hootsuite, Gramblr and Facebook Ads Manager.

Santo Domingo

• Creation of biweekly content calendar (texts).• Programming and publishing content at appropriate times.• Management and constant monitoring in social networks.• Online reputation management and crisis moment management.• Coverage of events (product launches and distillery).• Generation of content pyramid.• Creation of specific digital strategies for the different customers of the company.• Realization of KPI's reports, analysis of results and presentation to clients.• Use of tools: Bitly, Facebook Ads, Social Sprout, Hootsuite and Gramblr.

Dominican Republic

• Creation of content calendar (texts and graphic designs).• Programming and publishing content for social networks (Facebook, Twitter and Instagram).• Management and constant monitoring in social networks.• Online reputation management and crisis moment management.• Coverage of events (sports, concerts, launches of establishments, cars, competitions).• Realization of photoshot.• Creation of specific digital strategies for the different clients of the company.• Generation of influencers campaigns.• Realization of KPI's reports.• Planning and campaign management with influencers for different brands.• Use of tools: Metricool, Bitly, Bloonder, Hootsuite and Facebook Ads.

Dominican Republic

• Locate prospects to present the business proposal and convert them into customers.• Make commercial presentations of the company's services.• Maintain the client portfolio through commercial action.• Inform clients about the new services offered by the company.• Carry out content calendars for social networks.• Creation of social profiles of the company.• Publication of content on social networks.• Digital customer service.• Update the contents published on the brand's website.

Dominican Republic

• Design of the logo for the Sancha Cardinal School of Music.• Design of the new grading format for the Sancha Cardinal School of Music.• Design of CD covers.• Posters design.• Writing the communications text.

Dominican Republic

• Writing texts for internal arts of the company.• Writing texts and art designs for social networks.• Poster design for choral events.• Design and layout of the concert programs of the choir.

Master In Marketing And Digital Advertising, Advertising

Bachelor'S Degree, Advertising, Summa Cum Laude