Marketing & Communications Specialist
CurrentStrategize new campaigns, materials, and initiatives across various communication mediums to prepare compelling content while enhancing our brand awareness.Facilitate and execute tasks involved with campaign management including setup, monitoring performance/delivery, reporting analytics, optimization, budgeting, and strategic planning.Maintain and update company website, intranet, and printed materials for all internal communications.Develop a comprehensive and… Show more Strategize new campaigns, materials, and initiatives across various communication mediums to prepare compelling content while enhancing our brand awareness.Facilitate and execute tasks involved with campaign management including setup, monitoring performance/delivery, reporting analytics, optimization, budgeting, and strategic planning.Maintain and update company website, intranet, and printed materials for all internal communications.Develop a comprehensive and ever-changing social media content strategy that encompasses the process of creating, managing social media content calendar schedules, analyzing social media metric reports, and engaging with content across social platforms. Enhance opportunities for audience engagement to build a loyal audience, foster connection, increase social media reach to reach business development goals.Proficient in Microsoft Suite, Canva, Adobe Acrobat, inDesign, Photoshop, and Illustrator.Collaborate with Business Development Team on brand awareness, targeted marketing strategies, event marketing, lead, and prospect marketing.Assist in the development and execution of email marketing campaigns and newsletters.Leverage market and competitor research to identify trends and competitor activities in our industry.Increase brand awareness, seek opportunities for brand building, and ensure consistency across the agency.Create shareable deliverables, internally and externally, such as social posts, white papers, case studies, blog posts, one-pagers, videos, interactive experiences, and infographics. Show less