Arun Singh Email & Phone Number

PPC (Pay Per Click), Conversion Rate Optimization, Online Marketing, Reduce CPA, SEM, Internet Marketing, Banner Advertising, Analytics, Landing Page Optimization, Increase CTR and Conversion RateDeveloped PPC campaigns on Google Adwords, Yahoo Search Marketing, MSN Adcenter and Facebook accounts.- Google Adwords* Performed keyword research, built keyword lists, wrote compelling ad copy and tested landing pages.* Quality Score - Analyzing quality score and Optimizing accordingly to improve Quality Score of the account. * Website Optimizer - Tested landing pages by running experiments using Google Website Optimizer.* Mobile Campaigns - Created mobile campaigns according to the requirements of the projects. * Analyzed keyword performance to achieve a maximum ROI using in-house and third party bid management tools* Bought cost-effective, targeted online advertising (CPM & CPC models)-Developing relationships with clients, prospects and vendors.-Campaign ongoing optimization-Contribute to competitor analysis and client reporting. -Google Analytics - Pleasant Knowledge of Google Analytics -Reviewing Advanced Reports and implementing strategies in projects with the help of analytics reports.- Landing Page Suggestions - Provided landing page suggestions to the website of clients in order to improve conversion rate of the website. Suggesting clients with all the possible changes which will help to engaging visitors in their website and persuading them to take a desired action (e.g. fill out a form, buy a product, or subscribe to a mailing list)Specialties:-PPC (Pay Per Click)-Conversion Rate Optimization-Analytics-Landing Page Optimization-Quality Score-Increase CTR and Conversion Rate-Competitor Analysis and Client Reporting-Handling Online Marketing Projects

Listed skills include Social Media Marketing, Google Adwords, Online Marketing, Sem, and 20 others.

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  Manager - Paid Sem

  Webvisionz

  Oct 2009 - Present - Mumbai Area, India

  Webvisionz Inc is among the best Search Engine Marketing companies in the world. As an industry leader with 8 years of experience, Webvisionz has the highest number of successful case studies and client testimonials when compared to any of its competitors.Job Profile :• Handling Individual PPC projects as per client requirements.• Work closely on different levels of PPC campaign with paid search spend varying from $2000 - $55000 per month.• Full PPC account set up and… Show more Webvisionz Inc is among the best Search Engine Marketing companies in the world. As an industry leader with 8 years of experience, Webvisionz has the highest number of successful case studies and client testimonials when compared to any of its competitors.Job Profile :• Handling Individual PPC projects as per client requirements.• Work closely on different levels of PPC campaign with paid search spend varying from $2000 - $55000 per month.• Full PPC account set up and management individually for each projects.• Keyword research, structuring campaign adgroups (Keyword + Ad text) for maximum relevancy and performance.• Developing Creative and interactive ad copies and A/B testing to increase performance of campaign.• Use of Web Analytics data in campaign for better Optimization of campaign.• Landing page analysis & consultation in accordance with PPC requirements.• Weekly Ad-text and Monthly Keyword Reporting to client with detailed analysis and discussing further strategies to improve the campaign performance.• Daily analysis on Conversion rate and ROI with respect to client requirement.• Day-to–Day client interaction and technical support whenever needed. Show less

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  L.S Raheja College Of Commerce & Arts

  Economics