Provide B2C/B2B Marketing and Product consulting services to Startups and SMBs across industries, such as eCommerce, retail, CPG, automotive, and SaaS. Projects Examples: Created and implemented a Product Launch Plan, including a Go-to-Market Strategy (target audience, positioning, messaging, metrics, timeline), Channel Plan (owned, paid, earned), and Launch Assets (website, videos, ads), achieving client's product sales goals. Transformed a retail client’s logo, website, social media, & print materials, increased revenues by 70%. Used audience data, search engine marketing, feed optimizations, & dynamic ads to improve a dealership’s car sales by 15%. Leveraged Experian data, LiveRamp technology, & programmatic ads to drive eCommerce revenue. Led mobile-first product UX/UI design for wireframes & initial user testing for a tech startup’s MVP, gaining valuable insights. Generating educational & engaging content helping startups find product-market fit: youtube.com/@TheGlassShoe Throughout my MBA program, I did consulting projects with 10+ companies. Some highlights: Led interdisciplinary team of 7 to conduct market research studies & analyze eCommerce data, powering a retail go-to-market (GTM) strategy; Developed B2B channel expansion product distribution strategy, which secured vendors/partners, scaling to a national program; Analyzed retail sales data with SQL, to uncover actionable marketing insights, develop visualizations, & present findings; Crafted SaaS strategy to decrease churn & increase ARR, by reducing complexity & improving change management to scale; Established startup’s demand projections & reorder points, defining unfinished/finished goods inventory management systems; Built social proof, optimized landing pages, & enhanced product recommendations, improving DTC eCommerce experience; Conducted in depth qualitative & quantitative research, performing conjoint/cluster/RFM analysis, to segment users & price products.

Leveraged AI models to dynamically adjust E2E user experiences to initiate a more personalized and streamlined TurboTax. Studied user behavior, pulled data, experimented, and did product reviews, completing Design for Delight (D4D) process. Collaborated across data science, engineering, design, marketing, product, and tax experts, creating a personalization roadmap.

Contracted for the Microsoft Family Safety team to empower healthy digital habits for 19M+ children and parents across platforms. Worked with cross-functional teams to detect and fix emerging app issues, increasing store ratings by 11%. Restructured customer support via organizational structure, process changes, feedback collection, user flow redesign, content update, reporting dashboard, and training program, achieving 50% increase in CSAT to 4.8 and 95% reduction in turnaround time.

Led and directly managed cross-functional teams to research, design, and build enterprise grade eCommerce marketplace platform. Merchandised 2.5M+ SKUs to enable the best search and discovery experience. Navigated complex financial operations and platform backend to streamline checkout process to 5 seconds. Constructed the 3 year Go-to-Market (GTM) strategy and launch plan.

Optimized $4.5M annual digital advertising campaigns with data analysis based on KPIs, site analytics, tracking pixels, and sales exports. Adopted market research, A/B tests, and data analysis to understand how customers shop online, which enabled an omni-channel strategy of search, social, display, and video that resulted in a 500% YoY increase in eCommerce revenue. Acquired and influenced new customers with curated content to go in-store to view displays, take advantage of sales promos, make appointments, and find directions, achieving strong offline sales with 750% ROAS. Harnessed the power of Adtaxi’s ML algorithms to retarget users and create look-a-like audiences for DTC eCommerce client.

Oversaw B2B marketing for the sales, engineering, and management teams across North America, Europe, and Asia. I led key marketing and recruitment initiatives, such as strategic messaging, social media, marketing communications, website management, hiring, press releases, videos, case studies, sales decks, data analytics, awards, etc.

Developed and implemented marketing strategies for branding, positioning, and customer experience. I led a team to design and create all content for the website as well as the equity crowdfunding platform.

Expanded SaaS startup social media presence by launching initiatives to create content and utilize digital marketing strategies. I managed promotional programs, like videos and webinars, in order to drive overall marketing strategy and positioning.