Vice President Of Marketing And Business Development
Current• Substantial company growth.• Defined, built, and led establishment of digital marketing platforms, including customer relationship management (CRM), web, and social.• Established “Cloyes Shop Masters” community to communicate directly with end-users on products, training, and promotions, capturing audience of 60K+.• Led cataloging and content management team to be recognized as product category leader, stretching team in market coverage, efficiencies in process, and 360° image use.• Set and executed marketing functions of 2 acquired companies, Rotomaster and ATI.• Built strategic framework for new product expansion, gathering external and internal voices to create and advance process for identifying expanded engine timing components and turbochargers.• Designed dashboard of key marketing metrics and defined path for company-wide metrics integration.• Won AutoZone new business and was key player in onboarding, earning “Extra Miler” award for Cloyes in 1st year for exceeding expectations.• Assessed Cloyes current global marketing assets and capabilities and identify opportunities to build effective strategic value proposition.• Planned and implemented industry show / event activities, setting messaging, graphics, and call-to-action (CTA).