North Carolina native, and the founder of Elle Johnson Co., an award-winning, botanical based luxury skincare line offering targeted skincare solutions for women of color. My BackgroundBefore launching the Elle Johnson brand, I was an entrepreneur for more than 10 years. I worked primarily in the fashion industry and evolved into a branding strategist leading fashion campaigns, and even spearheading the personal branding for a few reality tv stars. Eventually I decided to phase out of the fashion industry and focus more on my true expertise, which is in branding. For many years, I produced signature branded events, as well as designed and assisted in the launch of other product lines. It was at this time, I decided to put my skill set to use for myself and launch my own beauty brand.