• Analyzed Target’s media effectiveness and presented actionable insights to leadership that established strategy and creative decisions across paid marketing channels.• Managed campaign measurement for Holiday, Multicultural, Target’s Weekly Ad, Owned Brand Launches, New Stores, RedCard, and Target Circle (Loyalty Program). • Leveraged marketing mix modeling data to build a narrative around channel performance and provide recommendations for audience targeting, creative messaging, and channel spend.• Leveraged quantitative and qualitative insights to form recommendations that led to effective marketing optimizations for target audiences, creative messaging, and channel spend. • Collaborated with agencies to establish KPIs to test and measure media effectiveness across all paid channels. • Created dashboards and tools to visualize key marketing data that empowered marketing teams with strategic insights.• Led licensing campaign reporting on the marketing performance of toys and merchandising for movie, television, and video game properties with external partnerships with Disney, Microsoft, and Netflix. Informed buying strategy for the annual TV Upfronts by presenting insights on network, daypart, and message level advertising performance for digital video, addressable, and broadcast TV.

• Built the foundation of Target’s influencer marketing strategy for casting talent, payment methodology, partnered content creative, and overall measurement.• Analyzed brand social content and online communities to shape the go-to-market plan for creative, target audiences, and campaign activations for design collaborations with Hunter Boots and Vineyard Vines. • Discovered engagement trends in talent audience data and proposed ideas for photo and video creative assets with celebrity partnerships (Victoria Beckham, Chrissy Teigen, Joanna Gaines).• Fueled the increase of online visits and sales from home goods influencers (Camille Styles, Studio McGee, Emily Henderson) I examined web analytics and endorsed a pivot to contract content from platforms delivering higher conversion rates and this ignited program online sales.• Partnered with agencies and cross-functional teams to cast talent, build KPIs, and report performance.• Managed influencer tracking on target.com, onboarded an influencer measurement tool, and set up an API that automated data into Target’s internal data warehouse.

• Renewed Target’s social listening methodology and standardized a coherent reporting process across the organization, stimulating leadership appetite for social conversation recaps on key business events.• Leveraged large sets of social data to analyze customer conversation themes that formed social strategies.• Delivered comprehensive social listening recaps to executives and PR covering new product releases, quarterly earnings, crisis issues, and design partnerships with Hunter Boots and Vineyard Vines.• Executed social listening white space research that helped campaigns design new creative and customer social engagement strategy for Easter, Baby, Back-to-School, Hearth & Hand, and Target’s MLS Partnership.• Evolved Target’s Easter social strategy to focus on “building the basket” which came from analyzing large sets of historical social data that changed creative and how Target interacted with customers online.

• Acted as the voice of Anytime Fitness across social channels, creating, editing, and publishing content that inspired engagement and community conversation around health and wellness. • Developed SEO and SEM tactics for Anytime Fitness franchisees that increased leads and awareness through Google Ads and Business Profiles.• Grew membership leads from paid social by 42% in my first year through A/B testing of copy, creative assets, and target audiences.• Managed email marketing and increased open rates by coding updated HTML templates and minting new audience lists distributed by message type. • Project managed a website redesign and launched an online portal for customers to share their fitness stories; this drove user generated content and brand conversation across social channels.

• Optimized franchise location SEO. • Created marketing tools for franchisees.• Implemented social media ads for the brand.

• Transformed how the employment brand was marketed online by implementing a first-of-its-kind social media strategy across the enterprise that reached customers and candidates in revolutionary ways.• Directed and created all creative assets for social media (wrote blog content, designed social art, shot and edited online video, interviewed and recorded podcasts, coded email campaigns) that promoted company culture and career opportunities.• Met with executive leadership each quarter to present social media results in effort to continue program funding. • Presented at industry conferences how to implement social at an organization and how social was going to change the future of business. • Supervised and mentored an intern; oversaw their work and involvement in marketing campaigns.

• Established the brand presence across all social media channels.• Outlined detailed social media marketing plans, raising donations and engagement at benefit events. • Taught the CEO effective social media techniques to build relations with donors and other nonprofits.

• Collaborated in the foundation of a new company formulating a tactical outline to initiate the business.• Acquired business leads as clientele and assisted them in the development of their digital branding.• Recruited new employees and taught them valuable marketing aspects of social networks. • Constructed and presented elaborate marketing plans to businesses that improved their customer relations through facebook, twitter and other online sites.

• Enhanced camaraderie of counselor staff by organizing special team-building events• Organized innovative and exciting daily activities and trips for the camp• Introduced new activities updating the program format from previous years