Beth Ford Email and Phone Number
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With over 15 years of experience in analytics, systems and marketing, I am a strategic leader who delivers impactful results for diverse organizations in hospitality, education, and the arts. My core competencies include data analytics, business intelligence, database marketing and loyalty as well as leadership and collaboration skills.My mission is to leverage data and insights to drive informed decision-making, enhance loyalty, and maximize profitability. I am passionate about creating innovative and data-driven solutions that align with the organization's vision and goals.Analytical Programs - SQL, Python, Tableau, Google Analytics, SAS Enterprise Guide & Miner
The Smith Center For The Performing Arts
View- Website:
- thesmithcenter.com
- Employees:
- 203
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The Smith Center For The Performing ArtsLas Vegas, Nv, Us
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Development Database AdministratorThe Smith Center For The Performing Arts Jul 2024 - PresentLas Vegas, Nevada, Us
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Analytics And Insights, VpSan Manuel Band Of Mission Indians Nov 2020 - May 2023Highland, California, UsOversaw Analytics & Insights team to carry out qualitative and quantitative projects for strategic insights across all tribal entities. -
Strategic Marketing, VpSan Manuel Casino Aug 2018 - Nov 2020UsLed cross-channel direct marketing campaigns and messaging strategies for San Manuel Casino, optimizing gaming revenue and head counts across all outlets through effective use of the company database and marketing technology stack. -
Director Of Database MarketingSan Manuel Casino Aug 2016 - Aug 2018UsSpearheaded the creation of the casino's first Database Marketing team, pioneering hyper-targeted and automated campaigns to drive revenue growth.
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Marketing Analytics And Technology ManagerStanford Graduate School Of Business Mar 2015 - Aug 2016Stanford, Ca, UsManaged GSB marketing's analytics for lead generation through BI, tracking web, direct mail, and email delivering insights with SQL and Tableau to incite strategic development. -
Director Of CrmThe Venetian I The Palazzo, Resort Hotel & Casino I Las Vegas Sands Corp. Jan 2015 - Mar 2015Las Vegas, Nevada, UsLed CRM, direct marketing and marketing analytics teams across all personas and guest journey touch points. Optimized guest database communications to increase revenue and engagement. Managed P&L and all vendor relationships for CRM. -
Director Of Marketing Analysis And Direct MarketingThe Venetian I The Palazzo, Resort Hotel & Casino I Las Vegas Sands Corp. Jul 2011 - Dec 2014Las Vegas, Nevada, UsLed Direct Marketing and Analytics team, taking the lead in every aspect of multi-channel campaign development. This encompassed analytics, strategic and creative planning, messaging, segmentation, testing, deployment and assessment. Assumed responsibility for creating and managing department budgets while maintaining strong vendor relationships.
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Campaign/Database ManagerBellagio Nov 2010 - Jun 2011Las Vegas, Nv, UsDesigned first email marketing operations and campaigns focused on optimal delivery, guest experience, reinvestment and loyalty. -
Business Integration AnalystMgm Resorts International May 2010 - Nov 2010Las Vegas, Nevada, UsCross property reporting and solved for seeding logic on initial data load of corporate-wide loyalty system data and tier structure logic. -
DocumentalistCirque Du Soleil 2007 - 2009Montréal, Québec, CaOversaw taxonomy, management and training of documentation for production and operation teams. -
Slot Operations AnalystThe Mirage 2005 - 2007Las Vegas, Nv, Us -
Grades CoordinatorDepaul University 2001 - 2005Chicago, Il, Us -
Visitor Services AssistantArt Institute Of Chicago 1999 - 2000Chicago, Il, Us -
Group Sales CoordinatorChicago Symphony Orchestra 1998 - 1999Chicago, Illinois, Us
Beth Ford Skills
Beth Ford Education Details
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Depaul UniversityDistributed Systems -
Providence CollegeTheatre
Frequently Asked Questions about Beth Ford
What company does Beth Ford work for?
Beth Ford works for The Smith Center For The Performing Arts
What is Beth Ford's role at the current company?
Beth Ford's current role is Strategic Leader in Analytics | Insights | Database Management.
What is Beth Ford's email address?
Beth Ford's email address is be****@****ail.com
What is Beth Ford's direct phone number?
Beth Ford's direct phone number is +170225*****
What schools did Beth Ford attend?
Beth Ford attended Depaul University, Providence College.
What are some of Beth Ford's interests?
Beth Ford has interest in Poverty Alleviation.
What skills is Beth Ford known for?
Beth Ford has skills like Marketing Analytics, Data Analysis, Crm, Business Intelligence, Sql, Sas, Email Marketing, Direct Marketing, Campaign Managment, Persona, Data Warehousing, Data Quality.
Who are Beth Ford's colleagues?
Beth Ford's colleagues are Michael Primm, Maxwell Guy, Chanelle Carson, Mario Machuca, Andrew Valeri, Jay Nagle, Napsugar Hegedus.
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