I oversee marketing for Savaria Corporation, a global leader in accessibility. Savaria operates a number of divisions, with manufacturing operations in North America, Europe and China. Our most recent acquisition of Handicare has extended our worldwide reach particularly for patient care products and stairlifts.

Oversee sales and marketing for lifts and elevators.Lead marketing for Savaria brand overall

Corporate marketing strategy for industry leader in personal mobility: luxury elevators, wheelchair lifts, wheelchair accessible vans.- Consolidated brands under Savaria name with new communications and positioning strategy, established new brand standards across all marketing media/vehicles- Established social media strategy, web marketing and direct marketing initiatives- Integration planning and communications strategy for acquisitions- Oversee vehicle division in Brampton

Silver Cross Automotive is a division of Savaria Corporation, specializing in the sale of wheelchair accessible vehicles and adaptations for people with mobility challenges. We have locations in BC, Alberta and Ontario and are NMEDA QAP-certified.

Silver Cross operates a Canadian franchise system as well as corporate stores that specialize in mobility and accessibility equipment for seniors. Founded in 1993, Silver Cross was acquired by Savaria in 2014. We are a dominant retailer of stairlifts and home accessibility lifts with full installation services. We collaborate with occupational therapists and other healthcare providers to identify and fit the best solutions for clients.

Marketing strategy, communications, promotions, brand consulting. Full service creative agency with senior practitioners available for virtually any marketing and public relations needs. Clients in US and Canada in a variety of industries with core competencies in technology companies and products.Founded and built company to provide marketing strategy and campaign execution for over 40 clients including: Bose, Fernlea Flowers, Ball Horticultural, Deloitte & Touche, Oregon Scientific, Campbell’s, Schering Plough and Newell Rubbermaid. • Built numerous horticulture brands including “Icicle Pansies” which took commodity items into branded products commanding higher margins. Developed strategic plans and managed execution of all campaign materials, public relations, advertising (TV, print, web), events and training for US and Canada. Launch won Marketing Innovator of the Year and led to work with 5 other horticulture companies including custom programs for Home Depot and Lowes. •Developed highly successful integrated marketing programs and campaigns for multiple brands from Newell Rubbermaid (US). Recommended marketing spend, developed budgets and created metrics programs. Managed advertising, packaging, web, PR, channel marketing and retail merchandising. •Created multi-year communications program for Campbell’s, Ocean Cuisine and Rich's to increase customer loyalty; including recipes to increase product usage and overall business advice for independent quickserve outlets. •Provided high return channel marketing strategies for numerous clients to improve retail sell through including promotions, merchandising, training and events. • Managed budgets with clients >$10 million using solid command of the marketing mix and the appropriate budgets to meet sales targets. Often negotiated on behalf of clients with channel customers.

After 7 years on the "client side" of Bose in marketing, I moved to the internal agency side in order to help improve the working relationships between the full service in-house agency and all internal clients. That included improving the creative brief process, budgeting and on time deliveries of projects. In addition to that role, I served as key marketing manager for first Bose web site in 1996. I worked with all stakeholders to create content, unify messages and assess best technologies for content creation. It was the first time the company really had to connect all the divisions together into one communication. It was the wild west web back then and I worked with MIT media lab students to utilize web technologies that communicated our messages. We offered e commerce too- which was not only groundbreaking at the time, it was immensely successful for the company.

Bose had always been known as a speaker company, but my work, along with a small team of others, served as a major contribution to the first success the company had selling complete audio video systems. Working closely with key account managers (Sears, Best Buy) and subsidiaries, I provided programs for product launch and promotions, including the first-ever worldwide promotion. The sales of complete systems was a huge success and lead to the continued development of more systems products.

Headed up Canadian marketing programs including advertising, PR and innovative event marketing program that included supporting Olympic supplier program in Calgary. • Managed and mentored internal team along with all external agencies. P & L responsibility.• Successfully built sales territory in Ontario with over 120% growth using events and marketing tools.