Brad Lucas

Brad Lucas Email and Phone Number

Global Marketing Leader | Brand, Digital, Ops and MarTech | High-EQ | Game Theory Enthusiast | Wash U MBA Candidate | Ex-Wunderman | Disney CP @ Nidec Motor Corporation
St. Louis, MO, US
Brad Lucas's Location
Greater St. Louis, United States, United States
Brad Lucas's Contact Details
About Brad Lucas

I am a strategy-led, data-informed, and creative-inspired marketing leader, recently heading up some M&A Rebranding worksteams to stand up and build the brand of COPELAND, a $5b climate technologies business, which recently spun out from Emerson as a standalone organization. My experience in corporate and agency/consulting roles has spanned branding, digital strategy, MarCom, e-commerce, marketing operations, and paid/earned/owned media in B2B and B2C across multiple industries (Manufacturing, CPG / Retail, Financial/Fintech, Healthcare, IoT, and SaaS/Software to name a few).-- Mantra and Personal Commitments --Set aside ego and lead others to greatness. Find your weaknesses and hack away at them daily. Push boundaries. Learn all of the rules of the game and think many moves ahead of the market and competition. Inspire your teams and colleagues by leading the charge, digging deeper, working smarter, and pursuing strategic, creative solutions.Never stop learning. Seek out something new every week to stay ahead of the curve. Sharpen your knives between using them in your day-to-day, so your edge does not get dull or chipped."Be water, my friend." (Bruce Lee) - Be comfortable in discomfort. Move with the flow, and enjoy the challenge of constant technology changes, data puzzles, product launch delays, unplanned market and non-market shifts, project derails, etc.Seek and encourage others to seek passion projects. Write. Take an adventure. Appreciate music. Build something that solves a problem. Enjoy fine wine, whiskey worthy of being poured neat, and craft beer fresh from your local brewer. Drink freshly roasted coffee or tea on the side of a mountain at 7 a.m. Go outside -- run, hike, bike, paddle, breathe. Never lose the edge with the things that don't make you money. There is always time to be carved out for personal enrichment.-- Passions (Volunteer, Boards, Teaching, Etc.) --Vice President, Executive Board, TrailnetAdjunct Teacher - Digital Marketing, University of Wisconsin, Madison & Old Dominion University (Remote - 2020 - 2023)Adjunct Teacher - Digital Marketing, Washington University (On Campus - 2010 - 2014)Board Member, American Advertising Federation (AAF) St. Louis (2006-2017)American Marketing Association314 DigitalAIGAHHHArch City Bourbon SocietyKnights of The Cask—other special notes—Uncanny luck on meat and whiskey raffles for charityHelped to make fruitcake cool again: https://www.feastmagazine.com/st-louis/article_c2458f26-8621-11e4-9abb-5faab4c00f79.html

Brad Lucas's Current Company Details
Nidec Motor Corporation

Nidec Motor Corporation

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Global Marketing Leader | Brand, Digital, Ops and MarTech | High-EQ | Game Theory Enthusiast | Wash U MBA Candidate | Ex-Wunderman | Disney CP
St. Louis, MO, US
Website:
nidec-motor.com
Employees:
4812
Brad Lucas Work Experience Details
  • Nidec Motor Corporation
    Nidec Motor Corporation
    St. Louis, Mo, Us
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  • Copeland
    Global Marketing Director
    Copeland Jun 2023 - Present
    St. Louis, Missouri, Us
    Lead and manage multiple M&A transition workstreams to stand up and continually improve the COPELAND pure play climate technology business spinning out from Emerson.Build and lead a global content and creative strategy group made up of key leaders and talent from across each of the businesses, world areas and strategic groups, driving core messaging and content development around the core Brand needs along with demand generation, campaigns, and sales enablement initiatives in businesses units across AC and Refrigeration, Cold Chain technologies, as well as for Electronics and Controls (e.g., Sensi smart thermostat, Verdant Energy Management, and White-Rodgers electronic controls brands and products).Drive the strategy and development of content for paid / earned / owned media, as well as how we go to market and tell our stories to customers, stakeholders, and internal business leaders in order to drive strategy and growth with our B2B and B2C customers across retail / e-commerce, professional / distribution, OEM, and utility channels.
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  • Emerson
    Director Of Marketing
    Emerson May 2021 - Jun 2023
    St. Louis, Mo, Us
    Lead the marketing and digital marketing organization for the Sensi smart thermostat, Verdant Energy Management, and White-Rodgers & Emerson electronic controls businesses (Climate Technologies) - working closely with sales, product, technical, and channel teams to drive our strategy for B2B and B2C growth across retail, online, professional, OEM, and utility channels. Drive and manage the core marketing functions including brand and marketing communications, product category marketing, digital strategy, paid/performance media, demand generation, lead nurture, email marketing, user experience, social media, creative, content management, event and experiential marketing, as well as driving sales enablement efforts in wholesale, retail, utility marketplace, and e-commerce channels.
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  • Emerson
    Digital Marketing Leader
    Emerson Jan 2019 - May 2021
    St. Louis, Mo, Us
    Drive the continual optimization of our people, technologies, and processes to deliver world-class B2B and B2C experiences, growing relationships and sales in existing categories while helping to establish and deliver ground-breaking products in new ones (i.e. HVAC innovations in the IoT space and SaaS product acquisition / growth / adoption).Lead the digital marketing team in the development and activation of outcome-based strategies through paid (PPC) and organic media, paid search and SEO, email marketing, marketing automation, digital customer experience, retail and e-commerce marketing strategy, UX research/testing, and analytics/reporting/insights.Work with product and brand leaders on Sensi solutions (Sensi and Sensi Touch smart thermostats, Sensi Predict smart HVAC, Sensi Manager multi-thermostat system), traditional thermostats, as well as heating and cooling products / categories to continually optimize digital marketing and sales enablement (CRM) programs to achieve KPIs and strategic goals.
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  • University Of Wisconsin-Madison
    Adjunct Instructor - Digital Marketing
    University Of Wisconsin-Madison Mar 2021 - Feb 2023
    Madison, Wi, Us
    Conduct remote digital marketing instruction and teaching via seasonal adjunct teaching cohorts for a Digital Marketing bootcamp certification program, helping students at all parts of their career journey to develop foundational and practical skills to become more strategic and technically savvy marketing and digital professionals.
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  • Wunderman
    Director Of Digital Strategy
    Wunderman Aug 2017 - Jan 2019
    Lead and build digital strategy and paid media initiatives for some of Wunderman’s largest clients, leading the STL office in growing/developing digital-savvy digital media, strategy and channel teams - producing innovative, thought-leading, and strategic client solutions. Implement paid digital media strategies that optimize the customer experience to drive brand awareness, lead gen, and conversion. Research and build data-supported media plans with a holistic view at all channels (I.e. using tools to boost Paid Search efforts during times immediately after TV ads air or targeting households with PPC display via geolocation when and where direct mail hits). Build and lead initiatives in paid media, owned/earned media, lead nurture, and email campaigns that are supported by thoughtful landing pages and interactive "selector" tools which guide a user through lead and sales effort paths.Always Be Testing (ABT): Drive initial planning and campaign optimization with data. Enforce standards in analytics and tracking, while employing disciplined A/B and multivariate tests in ad types, messaging, CTAs, budget/bids.Continually build the skills and toolsets of team members within the organization, in both digital native and adjacent talent.Work closely with Account, Biz Dev, Campaign Strategy, Creative, Direct Response, Performance Media, PMO, Technology, and UX, along with Wunderman / WPP sister agencies to develop omni-channel campaigns that are inspired by data and driven by creativity.
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  • Manifest Llc
    Senior Digital Strategist / Project Manager
    Manifest Llc May 2016 - Aug 2017
    New York, Ny, Us
    Work with Fortune 500 clients (AT&T, Centene, CDW, Delta Faucets/Masco Brands, PNC Bank, and Thomson Reuters) along with other world-class brands (McCarthy Building Companies and Silicon Valley Community Foundation/SVCF) to define digital strategies and execute campaigns with active budget and analytics management. Additionally, optimize processes that drive client success, efficiency, and margin. Ultimately, lead delivery with KPI- and results-oriented aims. Content, Digital, and Editorial - Waterfall Project Management:Work with account management, editorial/content, strategy, UX, creative, analytics, media, and dev teams to develop project and staffing plans, budgets, timelines, and statements of work, and subsequently drive delivery of content, editorial, print, app dev and digital deliverables for the following:- Performance marketing campaigns - Audience-segmented website and landing page creation- Print / Digital Magazines- White Papers and Case Studies- Infographics and Data Sheets- Blog Posts and Trend Articles- Videos and Webinars- Email, Automation, and CRM Strategy and Implementation- Lead Nurture Campaigns- Analytics Reporting and Promotional Media Buys- VR / AR / 360 VideoScrum Agile Development Methodology:Lead a Scrum team of front-end dev, back-end dev, QA, and dev leads on 2-week sprints with the goal of curating and working through a backlog of website/product roadmap updates, optimizations, and maintenance.Some Tools of the Trade:- Basecamp (client-specific project management + communications)- Clarizen (resource management, timesheet entry/tracking, reporting, scheduling)- Smartsheet (timeline management and status documents)- Google Docs / Sheets (swiss-army tools)- JIRA / Lighthouse / Asana (Agile Scrum boards, bug tracking, feature implementation, etc.)- Microsoft Office and Adobe CC (everything else)- Google Analytics / GTM / Ensighten- Drupal / Acquia- Adobe Experience Manager / AEM (landing pages)- MS Paint
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  • American Advertising Federation
    Board Member
    American Advertising Federation Apr 2006 - May 2017
    Washington, District Of Columbia, Us
    Be a change agent with AAF - Ad Club St. Louis, continually helping to build relevant events and programs to help educate us, celebrate our industry, keep us sharp, and stimulate our creativity and curiosity. I make it a personal goal to support any organization that helps to shine a spotlight on our vibrant and innovative technology / creative community, because it makes each of us better in our careers, and helps us to think bigger and create better.
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  • Switch
    Senior Digital Strategist
    Switch Sep 2011 - May 2016
    Saint Louis, Mo, Us
    Zen and the art of high-level team leadership, digital strategy, process implementation, project management, digital production, and client service.Primary Responsibilities as Digital Strategist:Work with Account Management, UX, Creative Direction teams to outline key business objectives for clients on all mobile, digital, DM, media, and experiential projects, discovering deeper ways to engage and interact with users, as well as to outline technical road map in accomplishing established goals. Help define user flows, sitemaps, wireframes. Initiate smart content strategies and digital media plans. Additionally, help build quality assurance standards/outlines and help test against these standards on digital projects prior to activation or delivery (including post-launch measurement/analysis/adjustments/updates).Responsibilities in Digital Production and Project Management:Produce or lead production from start to finish on numerous small- to large-scale mobile, digital, event, digital / social content, and experiential projects including websites, banners, digital videos, social media, PPC / Google / Facebook advertising, kiosks, tablet / touch experiences, UX, mobile applications, data / lead collection, analytics, CRM.Manage budgets, timelines, internal resources, vendors, account team, clients, and general success metrics of project at all phases.Relationship / Vendor Management:Work directly with Account Management, clients and vendors to set reasonable expectations, establish clear goals, determine metrics of success, facilitate financials (in and out) on a project.Clients: Animal Protective Association (APA), Anheuser-Busch InBev, Big River Running Co., Busch Stadium Special Events, Covidien / Mallinckrodt, Elsevier, Essence Healthcare, Express Scripts, Major Brands, Meeting Professionals International (MPI), Stereotaxis, Westfield Shopping Centers as well as Switch internal projects, and new business pitches/initiatives.
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  • Washington University In St. Louis
    Adjunct Faculty, Interactive Media Communications
    Washington University In St. Louis Sep 2010 - Mar 2014
    St. Louis, Mo, Us
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  • The Creative Group
    Sr. Account Manager
    The Creative Group Apr 2009 - Sep 2011
    Menlo Park, Ca, Us
    Recruiting and placing highly-skilled digital, creative, advertising, marketing, and public relations professionals with a variety of firms and matching up talent with companies that need project-based teams and full-time staff positions filled.
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  • Group360 Worldwide (Now We Are Alexander)
    Art Director
    Group360 Worldwide (Now We Are Alexander) Feb 2008 - Mar 2009
    Developed high impact campaigns and concepts for an incredible portfolio of global brands. A few to mention would be A-B InBev, Discovery Networks, Ralston Foods / Ralcorp., Save-A-Lot, Universal Studios, Dr Pepper Snapple Group and more.Collaborated with client and account leadership to build out creative and digital strategy, content development, innovation, product ideation, package design, Point-of-sale and outdoor.
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  • Ngage Digital
    Art Director / Digital Producer
    Ngage Digital May 2007 - Jan 2008
    Saint Louis, Missouri, Us
    I worked on some of the earliest social and video campaigns during the startup days of YouTube and when Facebook was barely out of being exclusive to @edu.com accounts. For example, I worked in campaigns getting people in Times Square to change their underwear in public and then the following month having our “Everyman Dave” at the MTV VMAs challenging and losing feats of strength with Cuba Gooding Jr. for Hanes. From pitch to creative and digital execution, I worked closely through the process to build out sales and lead driving programs for a number of clients overall, notably Discovery Networks, Hardee's, Hanes and Scottrade. Some of my more formative early work experiences after the Disney College Program.
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  • Grand Center, Inc.
    Marketing Manager
    Grand Center, Inc. Jun 2005 - May 2007
    St. Louis, Mo, Us
    I managed and built the marketing initiatives, design, branding standards, and event campaigns for Grand Center and some of the partner arts organizations such as First Night and Circus Flora. I worked with agency and technology partners (such as TOKY Branding and Design) to creating a new user- and mobile-first website that not only was informative, but incredibly focused on driving the audience to explore a rich tapestry of local music, art, theatre, food, and culture events in Grand Center.
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  • The Walt Disney Company
    Disney College Program (Cp)
    The Walt Disney Company 2004 - 2005
    Burbank, Ca, Us
    Learned marketing, science, creative and guest-centered design from the absolute best mentors, as part of a program that I recommend to anyone finishing undergrad. Also, I stacked strollers like a champ next to some of the best coworkers and friends, with whom I still stay in touch today. Always glad to get into detail about how formative this internship was for me professionally and personally over a coffee or a drink, but it is tough to put into text.
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Brad Lucas Skills

Creative Direction Digital Marketing Advertising Digital Strategy Social Media Marketing Social Media Digital Media Online Marketing Marketing Communications Graphic Design Marketing Brand Development Adobe Creative Suite Creative Strategy New Media Interactive Marketing User Experience Email Marketing Integrated Marketing Indesign Blogging Copywriting Interactive Advertising Wordpress After Effects Facebook Art Direction Seo Leadership Web Design Content Strategy Google Analytics Management Logo Design Video Dreamweaver Newsletters Search Engine Optimization Marketing Strategy Strategy

Brad Lucas Education Details

  • Washington University In St. Louis - Olin Business School
    Washington University In St. Louis - Olin Business School
    General
  • Southern Illinois University Edwardsville
    Southern Illinois University Edwardsville
    Mass Communication/Media Studies

Frequently Asked Questions about Brad Lucas

What company does Brad Lucas work for?

Brad Lucas works for Nidec Motor Corporation

What is Brad Lucas's role at the current company?

Brad Lucas's current role is Global Marketing Leader | Brand, Digital, Ops and MarTech | High-EQ | Game Theory Enthusiast | Wash U MBA Candidate | Ex-Wunderman | Disney CP.

What is Brad Lucas's email address?

Brad Lucas's email address is br****@****son.com

What is Brad Lucas's direct phone number?

Brad Lucas's direct phone number is +161859*****

What schools did Brad Lucas attend?

Brad Lucas attended Washington University In St. Louis - Olin Business School, Southern Illinois University Edwardsville.

What are some of Brad Lucas's interests?

Brad Lucas has interest in Football, Casinos, Grandkids, Collecting Antiques, Exercise, Sweepstakes, Nascar, Home Improvement, Shooting, Reading.

What skills is Brad Lucas known for?

Brad Lucas has skills like Creative Direction, Digital Marketing, Advertising, Digital Strategy, Social Media Marketing, Social Media, Digital Media, Online Marketing, Marketing Communications, Graphic Design, Marketing, Brand Development.

Who are Brad Lucas's colleagues?

Brad Lucas's colleagues are Martinez [Nmcm-Rey], Stephanie Song, László Maschek, Luis Gerardo Puebla Escobar, Ada Sarai Ramirez González, Ranjit Barman, Karim Salem.

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