Brian Fowler Email & Phone Number

California, United States

Minneapolis, Mn, Us

My five ICN co-founding colleagues and I started the 2,100+ person community to give research and insights professionals an accessible, peer-supported, place to go for help when their careers and networks need attention. Serving as the regular host of our bi-weekly Seekers & Allies meetup series, I have led our growing community through more than 60 informative and inspirational sessions with attendance reaching triple digits regularly, regularly. I have developed, with the help of my colleagues and community valuable industry lists like the Active Insights Job Seekers list and the Insights Job referral list, used by thousands each month. Behind the scenes, I built the infrastructure and the brand for the Insights Career Network using the skills gained in 20+ years of volunteer leadership with the American Marketing Association, the Market Research Association, the Insights Association, AAPOR and others. Today, I proudly serve as one of three Co-Founders who steer the ICN as Senior Executive Directors. In March 2024, we expanded our volunteer team to include 4 Vice Presidents and 8 Directors in Marketing, Member Services, Events, and Research on Research. Also serving as ICN Partnership Executive and Senior Editor for InsightsCareerNetwork.org, LinkedIn (Company, Events, Group), and all organization communications.

An experienced and talented industrial architect in Las Vegas had been working for 20 years to establish his client base through partnerships and decided it was time for his successful consultancy to become a proper agency. I set him and his growing team up for success and continue to tribute in a variety of ways including: - business administration: financial analytics, budgeting, A/R, A/P, and bookkeeping- identifying and onboarding new platforms and processes for managing customers, including new CRM and quote-to-cash processes - Content creator and webmaster for CreativeFitinc.com- Profiled ideal customer and identified sources for leads- Counseled CEO and COO on countless day-to-day details

Alameda, Ca, Us

• Delivered custom brand, product, community & team development solutions for entrepreneurial organizations (startups, established firms, and nonprofits)• Increased client satisfaction through growth marketing, go-to-market strategies, and fractional C-suite services (CMO/CFO)• Steered and developed an early prototype for an agriculture tech startup consolidating API data with sensor and observational data• Led DTC, GTM, and CPG partnering efforts for a startup produce and healthy food distribution company• Introduced and enhanced brand & digital marketing, augmented with CRM (Salesforce, Hubspot), MailChimp, CMS, and Shopify• Secured funding for the making of the independent documentary film: Pickleball: A Game Changer• Introduced and implemented new finance processes, including Quote-to-Cash solutions with Honeybook, QuickBooks, Docusign

San Francisco, Ca, Us

● Engaged with 500+ organic, keto, CPG brands (largely entrepreneurial independent companies) about their distribution needs.● Introduced Hubspot CRM to the startup that pivoted from a direct-to-wholesale distributor of mission-based, organic foods.● Established an email newsletter program selling fresh produce, meats, dairy, and CPGs to food service and prosumer online and social media.

Oakland, Ca, Us

● Consulted with founder on staffing, strategy, financial modeling, tech, marketing, and wireframing the company’s “farm brain” prototype, which was to build toward using IBM Watson for holistic food production.● Directed development of a prototype for farmers that consolidates multiple data sources, including crop data, API data from soil sensors, and weather companies with information at the agricultural field level.

First known as "CFMC" and then "Survox", the company pioneered technology in market research and public opinion research and brought to market the first commercially available tabulation and multimode (Phone, Web, IVR) interviewing software platforms. CFMC continued to evolve as an employee-owned tech company, later introducing research call center solutions in the cloud (led by me). At our largest, we had 49 employees in 13 states and ops in the UK and India. Then the 2016 presidential election happened. Clients: The Gallup Organization, Maritz, Quinnipiac, LA Times, Starbucks, CVS, & J.D. Power and Assoc.Senior Leadership & Operations• Managed, Developed, and Directed Global Operations of 30+ employees: Managed HR, Finance, Service, and IT teams ensuring financial stability and operational continuity during transitions.• Led cross-functional strategic initiatives, and developed performance dashboards and ad hoc business analytics to improve efficiency. • Partnered in fundraising efforts• Championed digital transformation, reducing costs and improving output.• Directed international expansion and assured data privacy compliance.Product Development• Defined, tested, and designed the Console interface for our core data collection and analysis products WebCATI. webSurvent, and overall call center management• Brought call centers to the cloud by developing one of the earliest 100% cloud-based call center solutions for researchBusiness Development & Growth• Steered a $15M survey research service business with a 6-person sales team, CRM (Salesforce, Hubspot), informative events, consistent community engagement, thought leadership marketing, social media, e-mail marketing, and direct client and user engagement.• Streamlined sales processes & nurtured a loyal customer and user base through special IRL and online events and user conferences.• Built strong industry relationships through community engagement and volunteer leadership that advanced cooperation.

Technical Leadership & Support• Built & Managed Tech Infrastructure: Led the development of on-premise & secure cloud survey solutions for call centers, web surveys and IVR with 99.99% uptime and integrated with partners Twilio, AWS, Qualtrics, and SurveyMonkey.• Developed innovative solutions like Navigator Console (survey management) & Survox IVR (automated voice surveys).• Championed user experience (UX) & concept testing for agile development. Explored early speech-to-text AI.

San Francisco, Ca, Us

• Designed survey solutions for diverse customer insights needs (web, mobile, phone, IVR) across global markets.• Built brand awareness & thought leadership through online & offline marketing initiatives.• Implemented CRM (Salesforce)and ticketing systems (Freshdesk) to support customers, support team members, and the sales force.• Delivered professional services for high-volume customer web and telephone surveys in public policy, customer, and business research Operations & managed client relationships.• Nurtured client base via email, social media, and industry events.• Championed customer feedback for product & service development through CX, UX, and Insights gleaned from user and customer perspectives and behaviors.• Achieved consistent user acquisition & high platform renewal rates (86%).

● Contributed to initiatives improving environment through providing full-service insights. Services portfolio includes surveys in web, mail, and on-site, customer profiling with multiple data sources, focus groups, 1:1 executive interview, sku analysis.● Conducted in-depth insight projects with energy efficiency and public health-minded clients, including California Public Interest Energy Research, ERG, Bureau of Automotive Repair, California Air Resources Board, Energy Star, and others.● Completed dashboard development for e-commerce merchandise sales analysis.

• Conducted web surveys and in-depth SKU performance analysis.• Increased size of house list by 10% by finding ignored existing customers.• Developed a variety of performance measurement systems that cut rental list reporting time by 50% and merchandise analysis time reduced by 75%.• Improved catalog ROI rates from rental lists by 15% and improved conversion of catalog requesters by 20%.• Created and managed a successful e-commerce newsletter.• Managed merge/purge process for catalog distribution.

Sebastopol, Ca, Us

Developed proprietary panel clienteleContributed significantly to the development of initial Online Panels productization through dot-com era partnerships. Digital and Field Marketing corporate collateral development

Nashville, Tennessee, Us

The US’s largest business membership organization powering one of the most influential PACs. • Conducted over 70 quantitative and qualitative research studies with SMBs, all independently owned businesses. • Mined secondary data on the small and midsize business market• Analysis and reporting on the sales efforts for the company’s 600 sales people • Managed the development and maintenance of our first relational database• And developed Member Profiles based on survey + customer data

Master Of Business Administration (M.B.A.), Business Administration, Management And Operations

Bachelor Of Business Administration - Bba, Marketing