Brandon Vance 🏳️‍🌈 Email & Phone Number

Denver, Colorado, Us

- Lead all global public relations, social media, and influencer marketing strategies for JanSport brand.- Manage and lead all agency relationships and activations for all social media creative, PR, influencer, web content management (SEO). - Collaborate with merchandising, product and sales teams for GTM planning. - Utilizing solid media relationships to help drive strategic product collaborations (brands/celebrities) for JanSport brand.- Manage marketing budgets for PR, influencer, web content management and organic social - budgets as high as 10M in spend. - Led PR team to increase total earned placements by 654% and increase total earned media impressions by 86% YoY from 2022 to 2023. - Successfully expanded JanSport’s TikTok presence by over 1000% from June 2022 to August 2024, amassing more than 200k followers and continuing to grow. - Created multiple "viral TikTok videos" for JanSport brand with over 750k total likes as of August 2024.

Antwerp, Antwerp, Be

- Lead all regional public relations, social media, and influencer marketing strategies for Eastpak North American brand.- Manage agency relationships and activations for PR and Influencer marketing. - Collaborate with merchandising, product and sales teams for GTM planning.- Manage marketing budgets for PR, influencer marketing.

Denver, Co, Us

Music Focused TikTok Content Creator - Over 40k followers @TheBrandonVanceIndependent Country Music Blogger- Writing on Country Music Industry Trends. - CMA Awards- ACM Awards- CMT Music Awards - Number Ones- New Artists Independent Concert & Tour Promotion - Instagraming and Snapchatting Exclusive Live Concert Tour for Social Media Audience

Seattle, Washington, Us

- Manage and mentor influencer marketing and social content planning team. 3+ people. - GTM planning for new product launches. - Foster and grow direct reports - 3+ people. - Cross-functional planning for product launches, brand campaigns, brand events, and eCom sales. Collaborate with email, eCom, retail, brand, product, digital, creative teams. - Manage agency relationships - influencer, paid media, organic social. - Manage marketing budgets for influencer and organic social.

Fort Collins, Co, Us

- Lead, plan and strategize all owned storytelling content for LifeProof, OtterBox & Liviri brands collaborating with paid media, email, PR, web/ecom, and creative teams while executing all organic storytelling content via owned social channels. - Manage influencer/marketing partnerships for LifeProof and Liviri. Partnerships include Disney, ESPN, National Geographic, Google, and more.- Manage relationships with agency partners - influencers and paid media. - Collaborate and facilitate communications with global marketing teams - Europe (EMEA), Latin America (LATAM), and Asia Pacific (APAC) to ensure consistent brand messaging.- Strategize brand marketing plans for event activations and sponsorships including X Games, Red Bull Rampage, World Surf League, CES, MLB, NFL, Outdoor Retailer, and more.- Manage in-house brand ambassador team.- Lead team of community managers for social engagement for LifeProof and Liviri brands. - Project manage marketing team to ensure alignment of full go-to-market strategies for all brand and product marketing campaigns for LifeProof and Liviri brands. - Collaborate with channel marketing and sales teams to build 360 content strategies with brand customers - Verizon, Google, Apple, Best Buy, Walmart, Target, Amazon, AT&T & more.- Provide data, analytics, and insights into brand marketing via social listening using tools like Sprout Social.- Lead giving back campaign for 40% off to front-line workers during COVID-19 pandemic on lifeproof.com and otterbox.com earning over $750k in sales for our DTC sites in less than 2 months.- Lead initiative to give back to local healthcare workers in Northern Colorado during COVID-19 donating over $250k worth of OtterBox power packs, the largest donation in UCHealth Foundation history.- Launched ongoing LifeProof Ambassador Features supported by web/ecom, email, paid media and organic social for 360 storytelling. - Communications Lead for LGBTQ+ internal resource group for Otter Products.

Fort Collins, Co, Us

- Lead Content Manager for LifeProof and Liviri brands at Otter Products. - Collaborate and lead communications with global marketing teams based in Europe (EMEA), Latin America (LATAM) and Asia Pacific (APAC) to ensure consistent brand messaging and content planning. - Strategize all content plans for brand event activations and sponsorships including X Games, Red Bull Rampage, WSL Global Events, World Series of Beach Volleyball, CES, San Diego Padres, Outdoor Retailer, GoPro Mountain Games and more. - Manage team to build and strategize all website and social content for LifeProof and Liviri brands. - Manage all influencer partnerships for LifeProof and Liviri brands. - Manage influencer marketing agency and relationships with all social brand influencers. - Lead team and manage brand ambassadors to produce evergreen content. - Collaborate with sponsored LifeProof professional athletes, working directly with athletes and agents. - Collaborate with brand and product marketing teams to ensure alignment of full go-to-market strategies for all campaigns. - Challenge the marketing team to think outside the box. Try new things when it comes to social media. Examples: Interactive IG Stories, Snapchat Ads, New Facebook Ad Features and more. - Collaborate with channel marketing and sales teams to build content strategies with brand partners including Verizon, Google, Apple, Best Buy, Amazon, Sprint & more. - Assist in PR strategies and overarching communication strategies for all Otter Products brands.

St. Louis, Mo, Us

Content Media Planning Manager for ALPO, Friskies & Bella pet food brands. - Community management and positive brand interaction through all social channels. - Organic social content planning.- Plan & report all paid media strategies. - Maintain and manage relationship with outside agencies to ensure effective results for brand. - Influencer Identification and Brand Partnerships. - Partner with PR team to determine best fit for strategic influencer brand partners along with experiential executions. - Build, maintain and identify relationships with exclusive brand partners / (digital or social) influencers.- Lead all analytics for paid social brand campaigns based on brand determined KPIs including - CPC, ROI & Brand Coupon Downloads. - Maintain schedule and timeline for all creative content through web and social for ALPO and new Purina dog brand. - Research and help build overall brand tactics and strategies for assigned Purina brands with lead digital strategist and Purina analytic teams.

St. Louis, Mo, Us

Leading Independent Branding, Experiential & Digitally Focused Advertising Agency. Lead Social Media Community Brand Manager and Strategist: Steaz Organic Green Teas & All Natural Energy DrinksRumHaven Premium Coconut Rum (E&J Gallo Winery)Tijuana Sweet Heat Tequila (Sazerac) Van Gogh Vodka (375 Park Avenue)Black Mask Rum (375 Park Avenue)Sapporo BeerE&J Brandy (E&J Gallo Winery)Viniq Shimmery Liqueur (E&J Gallo Winery)Moosylvania AgencySocial Media Content Content Planning and Strategist:Schnucks MarketsHungry Howies PizzaTAP Whisky (375 Park Avenue)99 Brands (Sazerac)Dr. Mc Gillicuddy (Sazerac)- Content Strategy - Pinterest, Snapchat, Facebook, Instagram, Twitter, Vine, Periscope. - Instagram, Facebook, Twitter, Pinterest Paid Social Strategy.- Facebook, Twitter and Instagram Advertising Audience Targeting and Retargeting Strategy - A/B Testing for Maximum Paid Social Results. - Social Media Analytic and Metric Reporting for Optimized Content - UTM - Monitoring through Google Analytics for campaign success.- Snapchat Geotargeting (On Demand Geotargeted Filters) - Social Influencer Relations / Strategy (Influencer Outreach and Pitching for Brand Leverage)- Social Tools - (Zuum Social, Sprout Social, Sysomos, Crimson Hexagon, Google Analytics) - Competitive Social Audits - Twitter Chat / Party planning and execution on behalf of brands. - Professional Voice Over Talent- Project Management - Through tools like Basecamp.

Creve Coeur, Missouri, Us

Serving as social media strategist for entire agency and all accounts with Osborn Barr. Specializing in: - Community Management - Paid Social Strategy - Overall Social Strategy- Instagram Ads- Facebook & Twitter Audience Ad Targeting - E-blast campaigns- Google Analytics- Social Analytics / Metrics- Influencer Relations / Strategy- Social Tools - (Sprout Social, Sysomos, Brandwatch, Salesforce - Radian6 & Social Studio, Spark Central, Hootsuite)

Creve Coeur, Missouri, Us

Osborn Barr:- Produce engaging social media content via Facebook, Instagram and Twitter for agency as a brand. Introduced #OBCulture to empower the great culture within agency.United Soybean Board (USB): - Producing engaging content (story writing and infographic creation) for Beyond the Bean magazine produced by USB.- Build direct emails on transportation for USB targeted towards agriculture transportation influencers using BlueHornet direct email service. - Event planning and connecting with state checkoffs for soy transportation and meal events.- Video script writing and content creation.CommonGround:- Connecting consumers with farmers through a grassroots program, which is funded and supported by the O+B client - USB. - Community Manager for CommonGround social media platforms including: Facebook, Twitter, Instagram and Pinterest, engaging with over 175,000 consumers daily and creating organic interactions between farm women and consumers.- Solely responsible for social strategy and content planning for all CommonGround social media including: Facebook, Twitter, Instagram and Pinterest. Duties include building monthly content calendars. All posts are strategic and relevant to followers and potential new followers. The posts are all reviewed by USDA prior to posting to ensure accuracy in facts shared. Planning includes budgeting for sponsored posts along with social ads.- Build direct emails through BlueHornet monthly with email directed toward consumers, along with the quarterly email directed to stakeholders.- Planning and execution for media tours involving farm volunteers.Marriott St. Louis Grand Hotel:- Community Manager for all social media platforms including: Facebook, Twitter and Insta., engaging with consumers daily and creating organic interactions with guests.- Responsible for social strategy and content planning for the hotel building content calendars bi-weekly for client.- Respond to customer reviews and questions.

Cape Girardeau, Missouri, Us

-Directly contribute digital work for STIHL USA and Southeast HEALTH. -Update STIHL USA websites using HTML coding, Adobe Dreamweaver. -Provide social and digital strategy research for Southeast HEALTH account for social and website redesign.-Assist in creative direction for STIHL USA television, print and digital advertisements and promotions.

- Organically gained over 20,000 impressions with Southeast Cutest Couples social media promotion. - Obtained over 100 new Facebook users in 7 days and a 2,500% increase in social engagement from followers with Southeast Cutest Couples social media promotion for the Southeast Arrow. - Covered Student Activities Council beat, reporting on upcoming events for students on campus.

Pittsburgh, Pa, Us

- Management Team: Keyholder - September 2012 - May 2014- Successfully hired Holiday 2011, strong and lasting, part-time and seasonal staff. - Train all associates and manage all hiring for store. - Audit store operations for full compliance to company standards. - Top employee for credit card applications since 2011. - Highest KPI (Key Performance Indicators) results for store for back to back weeks since hired to management. - Merchandise store for effective sales. Merchandised and designed clearance sections making the store #1 in district for clearance sales during spring and summer 2013.

Chicago, Il, Us

-Directly contributed work for several brands including: Adidas, Redbox, Redbox Instant by Verizon, Klondike, Fruttare, American Greetings, and Lipton. -Contributed to media audits for Lipton which were later used in pitching new business that was won Summer 2013. -Assisted in the agency's largest social media activation for Fruttare during Lollapalooza, engaging with consumers using Tweet Deck and Sysomos through Twitter, Facebook, Vine, and Instagram. -Pitched stories to bloggers, online, print, and broadcast media for Redbox and gained placement with Yahoo! News, WCMH NBC-Columbus, OH, WTNZ-Fox Nashville, TN, and WATN ABC-Memphis, TN.-Contributed in creative digital and social engagement for McDonald's Corporation, Modelo, Summersby, and Fruttare using Vine, Instagram, Twitter, and Facebook.-Researched, created, and pitched new talent recruiting tactics and new business recruiting strategies for Golin "formerly GolinHarris" to entire Chicago office that are currently being used by the agency.

Bachelor Of Science (Bs), Mass Communications: Public Relations

Bachelor Of Arts (Ba), Mass Communications: Journalism