Briana G. Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

London, England, Gb

As the original performance marketing agency, Performics converts consumer intent into revenue for the world's most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalized digital experiences across paid, owned and earned media.- Led the development and adoption of Benchtools by gathering detailed client use cases and feedback, aligning product features with user needs, and fostering cross-functional collaboration with engineering teams.- Designed and prioritized sprint backlogs and a strategic roadmap that maximized client impact and agency objectives.- Enhanced advertiser performance and search engine visibility by analyzing key performance metrics and implementing automated solutions.- Created sales collateral to promote the product during sales pitches & up sell strategies.- Key Impact: Successfully positioned Benchtools as the preferred competitive monitoring tool for Publicis Media clients, directly generating $275K in annual organic revenue and establishing a foundation for sustained growth.

Chicago, Illinois, Us

- Partnered with the Director of Vendor Marketing to design and implement a comprehensive vendor marketing program tailored to company objectives and brand vision.- Conducted in-depth research to identify high-potential partnerships based on alignment with strategic goals and mutual growth opportunities. - Fostered strong relationships with vendors, negotiating agreements that delivered value for all parties. - Key Impact: Successfully launched a thought leadership series that provided actionable insights, elevating Orderve’s reputation as an industry leader and driving a 65% increase in vendor engagement within the first year.

- Partnered with Customer Support to optimize technical support escalation flows.- Acted as a liaison between Customer Support and Engineers.- Supported Standard Operating Procedure (SOP) through learnings gleaned from investigations and advanced issue resolutions.- Monitored and analyze tickets to report trending issues, prioritize issues, and communicate key takeaways to cross-functional teams including Engineering, and Quality Assurance.- Participated in software and hardware dogfood to provide feedback from customer perspective.- Communicated the impact of product changes during monthly software release to Customer Support.- Created Business Requirements Document (BRD) for tooling changes for Customer Support agents to solution advertiser issues.

Dublin 2, Ie

- Collaborated with senior stakeholders to design and implement a comprehensive training program which streamlined the product onboarding process and significantly reduced ramp-up time for new employees.- Acted as a subject matter expert in Facebook Ads, identified and proposed critical process improvements, addressing operational inefficiencies. - Troubleshot over 100 high-tier advertiser issues daily, resolving blockers impacting millions in ad spend. - Key Impact: Led a cross-functional initiative to revamp client support workflows, achieving an 80% improvement in turnaround time, enhancing advertiser satisfaction, and driving operational excellence.

University Park, Pa, Us

Collaborated with Dr. Rodino-Colocino's lab on an extensive historical research project exploring the impact of media on the intersection of labor and technology.

University Park, Pa, Us

Compiled data and developed resource materials using specified methods, conducted tailored research for faculty members, and managed diverse administrative duties including guest coordination, telephone inquiries, and customer support.

Basking Ridge, Nj, Us

- Assisted in the development and execution of marketing campaigns to promote Verizon FiOS products- Facilitated weekly account team meetings including scheduling, note taking and agenda preparation- Assisted with program reporting and documentation to clients- Contributed to shipping/inventory responsibilities as needed- Assisted in strategic planning brainstorms for current and potential clients

Bachelor’S Degree, Media Studies, Digital Trends & Analytics Minor, Marketing

High School Diploma, Computer Networking & Security