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Hey there, I'm Brian. I'm a 14 year veteran of the Data Sciences, formely of Target. Previous projects have been all over the board, from demand forecasting, pricing, through personalizing recommendations on Target.com. But other projects include using graph computation engines to perfect CRM and good old-fashioned promotion optimization. As of Winter 2020, I'm actively practicing Deep Learning, doing research in Natural Language Generation and other various applications of Machine Learning. In my previous role at Target as a Data Analyst, I was brainstorming new ways to leverage Target's sales and customer data to extract customer insights and deliver on our "Expect More, Pay Less" brand promise. In the past, this has involved statistical analysis methods such as principle component analysis, naive bayes classifiers, and various decision tree algorithms. These sorts of sophisticated analyses translate directly into buyer decisions, making Target the world class retailer it is today.Prior to Target, I worked for UnitedHealth Group learning about the realm of healthcare data. I've studied DRG systems for paying inpatient hospital claims, learned to reverse engineer provider contracts within the data systems, and worked on a trend detection system to help focus my department's time on investigating areas where fraud appears to be emerging. Find me on brian.copeland.bz for more!
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Director Data ScienceTarget May 2022 - Oct 2024Minneapolis, Mn, UsLed eight direct reports in areas of Price Optimization, Promotion Forecasting, Forecast Disaggregation.Consolidated different forecast granularity algorithms into a single “Disaggregation” team performing hierarchical forecasting. Designed Causal Machine Learning approach to pricing to replace legacy point elasticity estimates. -
Principal Data ScientistTarget Jan 2021 - Jun 2022Minneapolis, Mn, UsCreated “Incremental Sales” data pipeline to measure promotion lift above forecasted sales that is now enterprise standard.Trained three Analysts into Data Scientist roles through data pipeline engineering and scalable decision modeling. -
Lead Ai ScientistTarget May 2019 - Jan 2021Minneapolis, Mn, UsPersonalization algorithms on Target.com and Target App have generated multiple billions in incremental revenue since September 2016. Created team foundation through CI/CD design, documentation, code simplification, and metrics pipeline implementation. -
Lead Data ScientistTarget Mar 2015 - May 2019Minneapolis, Mn, UsUsed deep learning methods to predict just about anything I can about our guests. Previously, I was working on optimization model for making the best of our guests touchpoints using our Spark to make the right offers to the right guest at the right time. Also monitoring Target's data to find everything I can, from using chi-squared models inspired by Twitter to detect trending to monitoring revenue sources of different browsing patterns on Target.com. -
Lead Business AnalystTarget Apr 2013 - Mar 2015Minneapolis, Mn, UsLeverage customer data to help make data-informed merchandising decisions. Created self service reporting for dozens of customers to automate reporting of sales and customer data. Developed best practices to ensure consistent reporting from Teradata powered data warehouse. Mentored junior programmers on SQL efficiency and SAS programming. -
Sas Programming ManagerOptuminsight Jun 2012 - Apr 2013UsLeading a SAS Programming team tasked with ETLing new data into our system, fulfilling data requests, running data mining queries on the data, and administrating various business intelligence systems. -
Sr. Sas ProgrammerOptuminsight Aug 2010 - May 2012UsAs a part of the Retrospective Fraud team, I develop and code fraud detection algorithms that query a claims data mart for potential candidates for auditing. I'm also leading a new trend initiative to deliver monthly reports to our clients with the goal of identifying focus areas for fraud investigation. I'm also the programming department lead, providing the core training of both databases and claims systems. -
Adjunct InstructorCity University Of New York Aug 2007 - May 2010New York, Ny, UsTaught within the Mathematics department. Class sizes ranged from 25 to 40 students. Classes ranged from Pre-Algebra through Pre-Calculus. Consistently high student reviews.
Brian Copeland Skills
Brian Copeland Education Details
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The Graduate Center, City University Of New YorkMathematics -
University Of Minnesota DuluthComputer Science
Frequently Asked Questions about Brian Copeland
What is Brian Copeland's role at the current company?
Brian Copeland's current role is Data Scientist, formerly at Target as Director, Data Science.
What is Brian Copeland's email address?
Brian Copeland's email address is th****@****ail.com
What is Brian Copeland's direct phone number?
Brian Copeland's direct phone number is +190946*****
What schools did Brian Copeland attend?
Brian Copeland attended The Graduate Center, City University Of New York, University Of Minnesota Duluth.
What are some of Brian Copeland's interests?
Brian Copeland has interest in Mathematics, Computer Science, Philosophy, Technology.
What skills is Brian Copeland known for?
Brian Copeland has skills like Data Analysis, Sas, Business Intelligence, Data Mining, Analytics, Databases, Sql, Analysis, Statistics, Data Warehousing, Business Analysis, Microsoft Excel.
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