Leading the development and execution of integrated marketing and digital strategies for the authority that operates the nation's airports, Dulles International and Reagan National Airports. Marketing management includes advertising (TV, radio, streaming, print), campaigns, promotional marketing events, and content (#FlyWashington Magazine, The Capital Runway podcast, in-airport/OOH signage, corporate print communications).Digital strategy and audience engagement management includes web, social media, digital communication platforms and influencer community management.

• Leading internal agency strategy and global digital communications for the 29 digital channels (websites and social media) of the Authority (IAD, DCA airports), in addition to program head responsibilities.• Managing digital strategy consistency, WCAG standards for accessibility, and GDPR compliance across owned and third-party online B2C customer-focused web and social platforms, including 24-hour social media moderation response team.• Managing the distribution of external digital communication products and content, such as livestream events, podcasts, online magazines, and other revenue-focused globally distributed online content.• Overseeing engagement of brand advocates/influencers who can identify new lines of business and strategic partnerships to increase revenue and customer base in support of revenue growth strategies.

• Built the digital strategy program for the Airports Authority that includes paid, earned, and owned digital channels (display, social, search, email, web). Engaging key stakeholders across a highly cross-functional, collaborative organization (six departments). • Supervises and manages a cross-functional team of 15, including a web content specialist and digital marketing specialist (two direct reports) to execute ongoing integrated digital marketing campaigns and curate daily content. Reporting to the VP of Marketing and Consumer Strategy.• Executing global marketing campaigns with consumer and growth-focused digital strategies across various (24) social media platforms and (5) websites, generating online marketing (blogs, video, A/B testing, search engine optimization (SEO), E-Commerce solutions, video editing strategy, etc.) for internal and global communities.• Led integration of Silver Line Express into Google Transit system, lowering passenger travel time by an hour or more in Google Maps.• Initiated social media integration of Salesforce across a five departmental, matrix modeled team within six months, consolidating access across teams. • Implemented a web governance committee, iterative website development process, analytics reporting, social media content and calendar standardization, and cross-functional team collaboration for content optimization and improved consumer engagement.• Increased parking revenue by over 4% (500k) and conference room revenue by 70% (50k) with targeted digital campaigns.• Expanded channels to include Snapchat, began hosting annual events with key influencers online, expanding reach and partnerships.● Manages 3M social moderation contract, 50K foreign language contract, 20K digital budget, officer for 3M marketing and media contract, and online booking Priceline contract.

• TillyMann Entertainment – November 2022 - Provided website advertising, executed a social media and email marketing campaign for Grammy winner Tamela Mann's Overcomer release.• NLADA – November 2022 - Present - Created a strategic digital campaign to launch the Racial Justice Initiative. The focus of this social media effort was to build awareness, but also kick off a long-term fundraising campaign.• Live Nation – August 2013 - Present - Composing and executing email marketing and social media campaigns utilizing influencer outreach tactics for their Gospel Brunch and concerts, contributing to sold-out events and an average email open rate of 17%, above the national average of 16%. • Jazz at the Lincoln Center - September 2013 Utilized email marketing and social media promotions to connect with the local audience for their concert series. • Audiostate 55 Entertainment - January 2013 – March 2013 Implemented social media and email marketing campaigns for Clark Sisters, Blind Boys of Alabama concerts and other artists by using viral engagement strategies. This led to an above average email open rate of 18%, increased ticket sales and first-week artist single pre-orders.• Sony Music Entertainment - January 2013 – February 2013 Conducted a social media campaign that included audience engagement on Facebook and Twitter by conducting contests and connecting with brand influencers to promote the new release for Sony artist Kurt Carr & the Kurt Carr Singers. This led to an average email open rate of 19% and an increase in reach by 20%.• Magic City Classic - October 2012 Provided social media and photography services during the televised game. Utilized on-site audience engagement strategies through photography to drive audience to branded hashtag. Live social media interactions during the event increased reach by over 20,000 and contributed to an increase in followers by 11%.

• Covering local stories in Houston, TX and providing management of the social media community, email marketing and website content as digital editor. • Built valuable influencer database of over 2,000 for targeted client promotional marketing campaigns. • Implemented partnerships with international media corporations: Radio One, Live Nation and Musicworld.

• Managed paid and organic global campaigns and online community autonomously for 13 social media platforms, three websites, email and mobile for six programs, President/CEO, Washington Bureau Chief. • Increased national TV awards show, The Image Awards’, digital footprint by successfully managing live multi-platform content across mobile applications, website, and four social media channels. • Executed c-suite level strategies by optimizing messaging based on analytics such as sentiment, reach and strategic priorities. Launched the President/CEO’s digital presence.• Successfully executed digital strategies across 13 social media channels and three websites by implementing a weekly programming/topic schedule.• Forged successful partnerships that included negotiation of content share agreements, and assets with NBC, BET, Stringwire and Google to expand reach online.• Increased social media following by over 50% in two years by implementing an innovative real-time news strategy, while managing the greater community to produce blogs, graphics, photos and videos.• Implemented and managed nationwide contributors program with over 20 writers, editors, social media content stringers and expanded channels to the Medium platform with a new trending topics blog that featured five editorial contributors.

Served as an online voice for @NAACP, nationally televised award show The Image Awards, national convention, national Youth & College, Young Adult and Young Professional online network, consisting of NAACPConnect.org, @NAACPConnect on Facebook, Twitter, Instagram and Google +. Produced Google Hangout on Air web video programming and managed the relationship with vendor platforms/services, Blue State Digital’s CMS, Expression Engine.

• Team Manager - Comcast: Managed activations at NFL Texans games for Comcast's promotion of the Conan O'Brien Show. Managed 10 direct reports for flawless execution of promotion events. Composed daily field marketing report about consumer attitudes and inventory. • Team Manager - Torchwood/Starz Network: Managed activations that included 30 direct reports members. Maintained branded twitter presence during activations. Composed field marketing report.• Promotional Specialist – On the Mark Promotions/inBev: Introduced Anheuser Bush’ s Belgiam trio, Stella Artois, Cidre and Leffe to consumers in high profile Washington, DC on-premise/off-premise accounts. Composed consumer attitude report.• Brand Specialist – Bacardi: Executed brand strategies for Bacardi and Dusse at on and off premise accounts in the DC area during special events and weekly activations. See promo marketing resume for more.

• Worldwide ERC – Successfully archived and maintained the association's website in Sharepoint, copyedited Mobility Magazine and exceeded goal before publication date.• American Association for the Advancement of Science – Successfully migrated aaas.org's static (HTML) (3,263 page) site into Wordpress, ahead of production delivery date.

Produced television programming that included camera operation, audience coordination, concept pitches and interviews for various television productions that include, but are not limited to:• America's Got Talent - Production Assistant - NBC • American Idol - Production Assistant - Fox• Karaoke Battle USA - Audience Coordinator - ABC• The Movement - Camera operator/co-producer - Comcast• Holiday Concert Specials - Host/co-producer -Rejoice Television Network • Perfect Me Campaign - Production Assistant - MTV• Hennessy Artistry Tour - Production Assistant - Vibe• Judge Alex - Audience - Fox• All-American Football League Draft - Production Assistant - TBS• Houston Community College commercial - Talent • Texas State Lottery commercial - Talent • Starting Over TV Show tour - Production Assistant - NBC

Worked with America's Got Talent (NBC) and Karaoke Battle USA (ABC) as the local liaison to the national audience coordinator. Organized and located the audience members for proper placement during live taping of national television reality and game shows.

• Implemented successful campaign messaging and strategy for the iPledge fundraising campaign, which exceeded its campaign goal, totaling over $2.8 million. • Successfully trained employees about effective usage of social media and administration, created Facebook and Twitter accounts.

Produced content for CBS Great Day Houston, including editing the daily cold open, managed web and social media content. Operated camera during daily live television broadcast.

Graduate school practicum - Assisted reporters, wrote and produced radio content for the KUHF Newslab.

Graduate school practicum - Wrote scripts for "Living Smart" national television show, an Emmy Award winning documentary, including archiving and transcribing video.

Graduate school practicum - Supported anchors and reporters with research for daily broadcast. Intern position during graduate school.

• Identified potential client accounts through targeted prospecting and cold call visits for the consumer packaged goods (CPG) marketing trailblazer. Provided ongoing account support through dedicated account management team. Conducted daily consumer attitude reports. Met monthly with account management team to develop strategies and improve processes. Executed multiple event activations weekly with mobile energy team.