Zulu Alpha Kilo is a Toronto-based creative company with a staff of 180 and growing. Zulu Alpha Kilo stands out as a maverick global indie agency within the fiercely competitive advertising industry dominated by global holding companies. Launched in 2008 by renowned Creative Director Zak Mroueh, the shop has built a reputation as an industry outlier and is one of the most respected independent agencies in the world. On two occasions, Zulu has won top honours from Ad Age, as Small Agency of the Year and International Agency of the Year. The shop was also recently named one of Forbes Best Small Companies, a list launched from Bo Burlingham’s book, Small Giants: Companies that Choose to be Great Instead of Big.Recent accomplishments:Zulu Alpha Kilo named named one of Fast Company’s Most Innovative Companies 2024. Zulu Alpha Kilo named “Standout” on Ad Age’s 2024 Agency A-List.New business win: President’s Choice. New business win: Kimberly-Clark. Proud to be working with such great clients and great brands again. Zulu Alpha Kilo wins Strategy Magazine AOY Silver (third year in a row), Digital AOY Bronze and Design AOY Bronze (agency’s first time on all 3 podiums in same year). Ranked in Top 20 CCOs in The Drum World 2022 Creative Rankings (only Canadian in Top 40).Ranked #1 Chief Creative Officer and #1 Creative in Canada on the 2022 and 2021 One Show Rankings. Ranked #2 Chief Creative Officer on the 2022 Strategy Magazine Creative Report Card. 2022 One Show Best in Discipline in Creative Effectiveness. 2022 Grand Clio Creative Effectiveness. 2022 Gold and Silver Cannes Lion in Creative Effectiveness. 2022 D&AD Graphite Pencil – Zulu Alpha Kilo's first-ever D&AD pencilZulu’s client roster includes Bell, Subaru, Interac, Harry Rosen, Campbell’s, the Ottawa Senators, Responsible Gambling Council, HomeEquity Bank, Rates.ca, Consonant Skin+care, ParticipACTION and Whirlpool plus numerous project-based assignments.

Member of the Executive Leadership Team. Responsible for leading creative department, shaping culture and new business.Accomplishments:When I started as CCO of Ogilvy Canada, the office had not won a Cannes Lion in 10 years. During my 4 years, we won every year, for a total of 14 trophies and 12 merits, including 2 Grands Prix and 4 Golds – all for real work for real clients that got real results. Dove "Courage is Beautiful" campaign, celebrating front-line healthcare workers, was conceived, executed and launched in Canada, working alongside Ogilvy London, who then adapted it for 15 global markets. The campaign achieved 2 billion+ earned PR views, made the cover of NY Times and donated $7 million+ in badly-needed supplies to battle against COVID-19.MLSE/Hellmann’s “Real Food Rescue” program recovers leftover food after stadium events across Canada – and has provided 300,000+ meals to people in need while driving record sales. In 2020, Huggies Canada passed Pampers in market share for the first time in its history. I also helped facilitate Huggies' $500k commitment to rebuild SickKids NICU. Effie Canada "Agency of the Year" 2019 and 4th most effective agency in North America 2020 (only Canadian agency in Top 10). Ogilvy Canada 4th on Strategy AOY in 2019, didn't enter in 2020, and won Bronze in 2021 – the agency's second time on the podium since 1992. Two campaigns on Ad Age’s “Best of 2020” list.New business wins: Air Miles Rewards, Pfizer, Pizza Hut, York University, Invest in Canada, Ministry of Finance, White Claw, Starbucks Retail, Nordstrom, Heart&Stroke, Dove Men+Care global and others. Accounts: AMEX, Cadbury, Carlsberg, Castrol, Cottonelle, Depend, Destination Canada, Dove, Dove Men+Care, Heart&Stroke, Hellmann's, Huggies, IBM, IHG, Invest in Canada, Kleenex, Ministry of Finance, Moneris, Nordstrom, Pfizer, Pizza Hut, Poise, Post Foods, Starbucks, Tim Hortons, and U by Kotex.

At ds+p, I was tasked with overseeing the creative department and upholding the agency's high standard of producing award-winning creative solutions that drive real business results for the agency's clients. Accomplishments: Our York U "Open Your Mind" campaign led to +6.9% increase in Year 1 confirmations (vs. +0.8% for overall Ontario Universities).We helped the Honda Civic maintain its position as the #1-selling vehicle in Canada both years I worked on the account.Accounts: Honda, GoodLife, Mucho Burrito, WE, Go RVing, YorkU, Canon, UNB, NEI Investments, Kol Kid, Reliance Home Comfort and Miele.Only Canadian agency to ever win at the One Show Automobile Advertising of the Year awards.

When I started at Cundari, it was the 47th ranked agency in Canada according to Strategy Magazine. Within three years, we were runner up for Agency of the Year in Marketing Magazine and the 6th most awarded digital agency in the world according to the Big Won Report.Accomplishments: BMW finished #1 in the premium car segment all 3 years my partner and I oversaw the account, the only 3 years that they have achieved #1 position. Our 1M launch campaign is the most viral Canadian automotive campaign ever and led to 3 most successful months of sales in BMW Canada's history.Our M5 launch campaign included the most viral individual Canadian automotive video ever. M5 sales exceeded target by 14%. M line sales exceeded target by 21%.Accounts: BMW, Subway, CIBC, MGD, TELUS, Dempster's Bread, Firkin Pubs, Tilly, Richard Ivey School of Business and LCBO, Armenia, OLG.

Accounts: LG, Yahoo!, easyJet, The British Army, Renault and Visa, Virgin Media (Challenge Jackpot).

Accounts: Vauxhall, Saab, Oxfam, Post Office, Mint and Johnson & Johnson.

Accounts: Mercedes-Benz, Stella Artois, Virgin Mobile, Mackenzie Financial, Capital One, Johnson & Johnson, Mayor David Miller, The Toronto Zoo, Nestea, Home Outfitters, Designer Depot, The Toronto Star and Habitat for Humanity.