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Currently working with generative AI, created a YouTube channel built with AI , everything from chapter summaries, to voice, to images are entirely AI generated. Passionate product leader who is an active participant in shaping the world of tomorrow.My product philosophy? Relentlessly focus on on the customer, iterate quickly, improve continuously, and deliver value that moves the needle.By fostering and embodying accountability, transparency, and collaboration, my teams have been able to push boundaries, drive impactful results, and evolve together.
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Head Of ProductWay2B1 Oct 2023 - PresentSan Francisco, Ca, Us -
Head Of ProductTriumph Dec 2022 - Sep 2023San Francisco , Us■ Instituted a customer-centric product development and sales process, resulting in rapid learnings about product market fit, ultimately acquiring our first customers. ■ Overhauled the design process leveraging generative AI, slashing turnaround time from a week to a day, radically increasing design concepts while unblocking engineering. ■ Implemented data driven decision making using Amplitude for analytics, leading to improvements like revamped onboarding and a 4.2X increase in day 1 retention.■ Orchestrated a cultural turnaround by embodying and promoting the values of accountability, transparency, and collaboration in order to create a self organizing and self improving team which eliminated missed sprint deadlines. -
Director Of Product ManagementForge Jan 2021 - Jul 2022San Francisco, California, Us■ Conceptualized and executed a merger strategy resulting in a successful IPO. Led a cross-functional team to integrate the best features of two disparate systems. Without a successful merger, the company would not have been able to go public.■ Architected a multi year roadmap to develop Instant Trade, which would scale the SPV business by reducing variable transaction costs by 95%. Minimum transaction size would fall from $100K to $10K. Time to close would fall from 3 weeks to instantaneous. Total addressable market would increase over 8X.■ Spearheaded the development Forge's first mobile app, utilizing React Native to create a prototype for iOS and Android. Successfully navigated conflicting stakeholder opinions and drove alignment on the app's development and launch path. -
Principal Product ManagerForge Jul 2020 - Jan 2021San Francisco, California, Us■ Developed "Offerings", a method to aggregate buyer demand, enabling large block filling and accounted for $6M in revenue in the first year. Voted by brokers as the system’s most crucial feature.■ Pioneered innovation efforts, like Piggyback Deals, which increased the amount of revenue transacted per deal by 10% per deal.■ Drove an 8X revenue increase while managing the two highest revenue product lines. This resulted in Forge becoming the most dominate player in the pre-IPO equity space.■ Promoted to be the first Principal PM at the organization. -
Sr. Product ManagerForge Aug 2019 - Jul 2020San Francisco, California, Us■ Develop Market Console, the core product from which Forge's competitive moat stems, a customized matching and clearing platform for pre-IPO shares. -
Director Of Product ManagementSpotlight, Powered By Customer Lobby Jul 2017 - Jun 2019Oakland, Ca, Us■ Headed product for startup SAAS company which was acquired by private equity. Led a data driven approach to: – Product strategy and monetization – Deeply understanding users and user behavior – Daily excellence in SDLC execution■ Crafted our organization’s “octopus” product line strategy, which – Increased New Customer MRR by 38% – Is adopted by 86% of new customers and 54% of all customers – Accounts for 13.8% of revenue for the campaigns product (starting from 0%) ■ Optimized our customer selection algorithm, increasing utilization rate from 77% to 93%. This resulted in a revenue increase of 12%, the largest monthly revenue increase in company history.■ Developed a machine learning model to predict customer churn. The companies identified as “risky” churned at an 88% higher rate.■ Incorporated a third communication channel, texting, into Customer Lobby’s offerings, along with a mobile app. ■ Created a system and process for requirements and documentation, where none existed beforeSkills and ToolsSQLData ManipulationData VisualizationExcel ModelingA/B TestingRapidMinerOpenRefineJIRAConfluenceAPIs -
Product ManagerSeparate.Us Dec 2015 - Jun 2017Oakland, Ca, Us■ Developed the long term product vision, strategy, and roadmap for a web-based software designed to guide and support people through the complex legal and financial processes involved in divorce.■ Designed, from the ground up, the layout, content, and copy for the website in preparation for launch.■ Created a launch plan using multiple traction channels that incorporated SEO, SEM, partnerships, and organic growth. -
Mba CandidateRobert H. Smith School Of Business, University Of Maryland Aug 2014 - Jun 2016College Park, Maryland, Us -
Consultant: Mobile Product StrategyPrivate May 2015 - Aug 2015■ Analyzed revenue generating strategies in order to develop a strategy for mobile platforms. ■ Generated and investigated potential methods for growing digital presence in the games, lifestyle, and travel categories. ■ Delivered mobile app proposal to the Chief Product Officer aimed at increasing engagement with customers.
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Senior ConsultantCc Pace 2012 - Aug 2014Fairfax, Va, UsExport-Import Bank of the United States: Total Enterprise Modernization, Washington, DC ■ Modernized the case management process for two divisions. Developed a process and technology strategy to reduce processing time by 66%, capture data for analytics, and reduce processing variability. Freddie Mac: Business Transformation Office, McLean, VA ■ Designed and developed, from the ground up, a business intelligence and workflow system for pricing multifamily transactions. The system is used to fund $30B in loans by all 75 producers in Freddie Mac. -
ConsultantCc Pace 2008 - 2012Fairfax, Va, UsConference of State Bank Supervisors, Washington, DC ■ Implemented the Nationwide Mortgage Licensing System & Registry. Built relationships with six federal agencies as the project manager. All 400,000 loan originators are required to be registered with NMLSR. The Reinvestment Fund, Philadelphia, PA■ Reengineered processes and organization of accounting and loan servicing divisions in order to increase efficiency and provide better information for decision-making. Roadmap of six projects allows assets to grow from $250M to $450M. -
Associate ConsultantCc Pace Feb 2007 - 2008Fairfax, Va, UsFannie Mae: Bond Credit Enhancement, Bethesda, MD■ Turned around a failing 3 year, $9M project as the team lead. Built the first credit-enhanced bond servicing system. -
Business AnalystAmerican Management Systems (Ams) Jul 2005 - Feb 2007■ Selected to pioneer the Rational Unified Process (RUP) at CGI-AMS. ■ Served as the functional liaison to the Web Development Framework Team.■ Implemented Advantage Performance Budgeting for the City of Norfolk. ■ Indoctrinated new hires in the RUP process. ■ Provided guidance to business analysts, held instructional brown-bags, and one-on-one process and methods mentoring.
Bruce Yang Skills
Bruce Yang Education Details
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Indiana University - Kelley School Of BusinessInternational Studies -
University Of MarylandEntrepreneurship And Technology
Frequently Asked Questions about Bruce Yang
What company does Bruce Yang work for?
Bruce Yang works for Way2b1
What is Bruce Yang's role at the current company?
Bruce Yang's current role is Building things that have never been built.
What is Bruce Yang's email address?
Bruce Yang's email address is br****@****ail.com
What is Bruce Yang's direct phone number?
Bruce Yang's direct phone number is +165098*****
What schools did Bruce Yang attend?
Bruce Yang attended Indiana University - Kelley School Of Business, University Of Maryland.
What skills is Bruce Yang known for?
Bruce Yang has skills like Leadership, It Strategy, Requirements Analysis, Business Transformation, Sdlc, Thought Leadership, Software As A Service, Jira, Business Process Re Engineering, Business Analysis, Agile Methodologies, Modeling.
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