Bruce Yang Email & Phone Number

San Francisco, Ca, Us

San Francisco , Us

■ Instituted a customer-centric product development and sales process, resulting in rapid learnings about product market fit, ultimately acquiring our first customers. ■ Overhauled the design process leveraging generative AI, slashing turnaround time from a week to a day, radically increasing design concepts while unblocking engineering. ■ Implemented data driven decision making using Amplitude for analytics, leading to improvements like revamped onboarding and a 4.2X increase in day 1 retention.■ Orchestrated a cultural turnaround by embodying and promoting the values of accountability, transparency, and collaboration in order to create a self organizing and self improving team which eliminated missed sprint deadlines.

San Francisco, California, Us

■ Conceptualized and executed a merger strategy resulting in a successful IPO. Led a cross-functional team to integrate the best features of two disparate systems. Without a successful merger, the company would not have been able to go public.■ Architected a multi year roadmap to develop Instant Trade, which would scale the SPV business by reducing variable transaction costs by 95%. Minimum transaction size would fall from $100K to $10K. Time to close would fall from 3 weeks to instantaneous. Total addressable market would increase over 8X.■ Spearheaded the development Forge's first mobile app, utilizing React Native to create a prototype for iOS and Android. Successfully navigated conflicting stakeholder opinions and drove alignment on the app's development and launch path.

San Francisco, California, Us

■ Developed "Offerings", a method to aggregate buyer demand, enabling large block filling and accounted for $6M in revenue in the first year. Voted by brokers as the system’s most crucial feature.■ Pioneered innovation efforts, like Piggyback Deals, which increased the amount of revenue transacted per deal by 10% per deal.■ Drove an 8X revenue increase while managing the two highest revenue product lines. This resulted in Forge becoming the most dominate player in the pre-IPO equity space.■ Promoted to be the first Principal PM at the organization.

San Francisco, California, Us

■ Develop Market Console, the core product from which Forge's competitive moat stems, a customized matching and clearing platform for pre-IPO shares.

Oakland, Ca, Us

■ Headed product for startup SAAS company which was acquired by private equity. Led a data driven approach to: – Product strategy and monetization – Deeply understanding users and user behavior – Daily excellence in SDLC execution■ Crafted our organization’s “octopus” product line strategy, which – Increased New Customer MRR by 38% – Is adopted by 86% of new customers and 54% of all customers – Accounts for 13.8% of revenue for the campaigns product (starting from 0%) ■ Optimized our customer selection algorithm, increasing utilization rate from 77% to 93%. This resulted in a revenue increase of 12%, the largest monthly revenue increase in company history.■ Developed a machine learning model to predict customer churn. The companies identified as “risky” churned at an 88% higher rate.■ Incorporated a third communication channel, texting, into Customer Lobby’s offerings, along with a mobile app. ■ Created a system and process for requirements and documentation, where none existed beforeSkills and ToolsSQLData ManipulationData VisualizationExcel ModelingA/B TestingRapidMinerOpenRefineJIRAConfluenceAPIs

Oakland, Ca, Us

■ Developed the long term product vision, strategy, and roadmap for a web-based software designed to guide and support people through the complex legal and financial processes involved in divorce.■ Designed, from the ground up, the layout, content, and copy for the website in preparation for launch.■ Created a launch plan using multiple traction channels that incorporated SEO, SEM, partnerships, and organic growth.

College Park, Maryland, Us

■ Analyzed revenue generating strategies in order to develop a strategy for mobile platforms. ■ Generated and investigated potential methods for growing digital presence in the games, lifestyle, and travel categories. ■ Delivered mobile app proposal to the Chief Product Officer aimed at increasing engagement with customers.

Fairfax, Va, Us

Export-Import Bank of the United States: Total Enterprise Modernization, Washington, DC ■ Modernized the case management process for two divisions. Developed a process and technology strategy to reduce processing time by 66%, capture data for analytics, and reduce processing variability. Freddie Mac: Business Transformation Office, McLean, VA ■ Designed and developed, from the ground up, a business intelligence and workflow system for pricing multifamily transactions. The system is used to fund $30B in loans by all 75 producers in Freddie Mac.

Fairfax, Va, Us

Conference of State Bank Supervisors, Washington, DC ■ Implemented the Nationwide Mortgage Licensing System & Registry. Built relationships with six federal agencies as the project manager. All 400,000 loan originators are required to be registered with NMLSR. The Reinvestment Fund, Philadelphia, PA■ Reengineered processes and organization of accounting and loan servicing divisions in order to increase efficiency and provide better information for decision-making. Roadmap of six projects allows assets to grow from $250M to $450M.

Fairfax, Va, Us

Fannie Mae: Bond Credit Enhancement, Bethesda, MD■ Turned around a failing 3 year, $9M project as the team lead. Built the first credit-enhanced bond servicing system.

■ Selected to pioneer the Rational Unified Process (RUP) at CGI-AMS. ■ Served as the functional liaison to the Web Development Framework Team.■ Implemented Advantage Performance Budgeting for the City of Norfolk. ■ Indoctrinated new hires in the RUP process. ■ Provided guidance to business analysts, held instructional brown-bags, and one-on-one process and methods mentoring.

Bachelor Of Science (Bs), Operations Management, Marketing, International Studies

Master Of Business Administration (Mba), Entrepreneurship And Technology