I am a media and content product strategist who drives audience growth and engagement for publishers. I work with media companies and content publishers to boost audience reach and engagement while supporting monetization goals. I am currently a Director of Product at The Associated Press. Throughout my career, I have led cross-functional newsroom, product, and consumer teams for international publishers. Previously, at NBC News Digital, I worked on publishing and streaming initiatives, commerce revenue, engagement experimentation, acquisition channels, and marketing technology for NBC News, MSNBC, and TODAY.com.Prior to NBC News, I was a senior director at The Atlantic, where I developed and executed consumer revenue acquisition and retention efforts, as well as off-platform distribution strategies. I have a background in audience development, digital analytics, content marketing, social media, and public relations. I hold a master's degree and a bachelor's degree in English from Tulane University, and I have certifications in Google Cloud Data Warehouse infrastructure, Google Analytics, and Product Management. I am passionate about creating innovative and impactful digital products that serve the needs and interests of diverse and loyal audiences.