CURRENT Communications Consultant & Content Creation:The Goods Shed, Canterbury The Wild Goose, CanterburyOliveira, Canterbury I have contributed to publications and worked with brands including:JING Tea, LondonSelfridges, LondonLindt Chocolate, London Jamie Oliver, LondonAvantcha Tea, LondonMACKNADE, FavershamTwo Forks WhitstableMama Owl, LondonAtkins Guitars, Canterbury Belazu Ingredient Company, LondonLay & Wheeler, LondonSweaty Betty, LondonJigsaw, LondonSecret Escapes, LondonCaffè Nero, LondonSaint & Sofia, LondonIdeal Flatmate, LondonInternational Association of Language Centres, CanterburyIslington Chamber of Commerce, LondonCaffeine Magazine, LondonJellied Eel, LondonThe Blend, LondonMetropolitan Barcelona, SpainLYRA Magazine, LondonBarcelona Connect, SpainHomage 2 BCN, SpainInside Kent, CanterburySomething Different London, LondonMy Canterbury, CanterburyStaffordshire Living, StaffordshireBirmingham Airport, Birmingham

I am the lead point of contact for anything marketing-related at the Goods Shed, providing regular content to the business. This includes email, social media, photography, PR and events management.

An inviting and engaging townhouse in the heart of South Kensington’s Walton Street, Gazelli House offers a rich, all-encompassing lifestyle that holds performance-led skincare at its heart, and a culture of discovery, creativity and human interaction in its spirit. Our three light-filled floors address the social, physical and emotional wellbeing with a thoughtful, 360 approach.I lead the communications strategy, optimising all of our channels in line with our brand and commercial objectives - from in-store, to digital, events and partnerships. I manage a small team, freelancers, collaborators and external agencies.

Key Areas - B2B & B2C- Brand communications and management - Cross channel, integrated data-led strategy - Content management, creation, and implementation involving:Brand - value proposition, product, sustainability & CSRWebsiteEcommerce PR - digital, influencer, print Partnerships - affiliates, brand & clientEvents Sales Marketing & Lead GenerationSocial MediaSEONPD I was headhunted to work with JING Tea across their trade and consumer marketing channels, enhancing the core brand value proposition, developing products, and integrating and managing content campaigns, as well as developing marketing campaigns with our key partners in 5* hotels and Michelin-starred restaurants worldwide. I line-managed a small creative team, as well as managing key stakeholders and reporting directly to the CEO, Leadership Team, and Board. Key Achievements: Leading a fully integrated, tactical Christmas Campaign across the business, within which I developed a limited brand product that revealed the origin stories of our most premium teas and created an opportunity for high visibility brand awareness - alongside key revenue-driving products - throughout all owned, earned and paid channels. I delivered an increase of over 60% traffic to the site YoY and 40% increase in revenue, with the limited product becoming our best selling gift product of the year.

I developed and led an integrated brand digital communications strategy across 6 different territories (UK, USA, Poland, Cyprus, Turkey, UAE), including in-store and retail for over a 1000 cafes, plus optimising the Harris and Hoole brand output upon acquisition. I was responsible for:Development of brand guidelines: tone of voice, visual identity, digital Leading an international digital brand training programmeManagement of creative team, country brand managers, external creative artist bankManagement of all digital channels inc. website, blog, social mediaContribution to offline channels inc. internal communications, in-store, POS, retail Digital PR and influencer management Crisis Communications and Management Key Achievements:- Supporting a major project to redesign and position retail coffee in-store, which resulted in a 65% increase on sales YoY- Nurturing the communications plan for sustainability, culminating in a major Dublin event with extensive media and influencer coverage- Managing the implementation of a new content bank for over 4000 creative assets to optimise in-store branding and design for our cafes worldwide- Managing key sections of a website relaunch: coffee house, journal, roastery, espresso & sustainability to optimise premium brand position

Working with the Islington Chamber of Commerce, I was on the board for my marketing, communications and digital expertise. I helped to organise events for business networking within the borough (for example our successful Women in Business coffee mornings) as well as identifying opportunities to support and nurture SMEs.

Working part-time as acting Social Media Manager with the Head of Digital Marketing and the wider marketing teams, I managed the social media strategy in the lead up to the Christmas season alongside a small team, driving an SEO-first mentality across channels. In collaboration with 4Ps, I implemented training sessions to integrate the digital marketing, social media, editorial and buying teams and to enrich them with SEO knowledge and bring them on board with the wider SEO strategy which prioritised key brands, search and revenue-driving categories across the business.

• Managing key internal stakeholders at Selfridges and supporting a cross-channel, integrated digital marketing strategy, with an emphasis on delivery in Digital PR, as well as working part-time in-house leading and managing the social team• Leading and account managing integrated, cross-channel content marketing strategies for food & drink clients (Lindt Chocolate, JING Tea, Lay & Wheeler, Jamie Oliver) with an emphasis on delivery in Social Media & PR• Managing a small team of content marketing executives• Managing internal communications, content strategy and agency PR• Providing agency-wide consultancy for social media, editorial, and PR• Developing and delivering training & workshops for social media, branding, copywriting and PR internally and externally• Sales and marketing: from lead generation, to pitch and close of business for social media, PR and content marketing projects and retainers• Other clients: Yotel, All Pond Solutions, Brilliant Inc., Sweaty Betty, Panda & The SparrowI am based within our content marketing team, focused on food and drink specifically, as well as working part-time in-house at Selfridges to lead the digital PR and social media element of the content marketing strategy, managing key internal stakeholders and driving for an integrated marketing team that has an 'SEO first' mentality. My other clients include JING Tea, Lindt Chocolate and Lay&Wheeler, with whom I specialised in digital PR, integrated closely with UX and technical SEO, editorial and PPCI often consulted and worked agency-wide across B2B and B2C as a result of my previous experience across verticals such as travel, motoring and the charity sector, and also develop and lead training sessions internally and externally for branding, content, PR and social media

I was responsible for the development, implementation, management and analysis of offsite strategy including: content and communications, PR, social media and the distribution of content in-line with wider marketing and SEO strategies. With a focus on community, I worked closely with a nearby arts charity to build local relationships, recruit actively from Islington and put 4Ps on the map as good neighbours.Having started in a team of one other communications manager, I helped to grow the PR and Content teams to eight people and growing still, as well as recruiting a digital planner for the consumer unit.

Clients:Sweaty BettySelfridgesArgento JewelleryVoyages Jules VerneJourney Latin AmericaSeven Seas WorldwideI was responsible for the development, implementation, management and analysis of offsite strategy including: content and communications, PR, social media and the distribution of content in-line with wider marketing and SEO strategies.With a focus on community, I worked closely with a nearby arts charity to build local relationships, recruit actively from Islington and put 4Ps on the map as good neighbours.Having started in a team of one other communications manager, I helped to grow the PR and Content teams to eight people and growing still, as well as recruiting a digital planner for the consumer unit.

Writing destination blurbs and guides for the International Association of Language Centres.

- Researching and writing sales copy for hotels and destinations- Creating content for the Secret Escapes Blog focussing on food and travel

Working closely with the director of the company, I was employed on an ad hoc basis with tasks including:- Editing and proofreading: Writing bids for Arts Council funding, marketing content and content- Creating and managing project blogs- Facilitating storytelling workshops for children aged 4 to 8- Creative and social media consultation- Administrative tasks- Stage management- Prop sourcing- Managing finances and tax returns

Working both privately and within schools across Spain and international locations I:- Taught English to ages 4 - 80, levels Beginner to Advanced- Co-ordinated and managed classrooms and staff- Created classroom and exam materials - Built bespoke strategies and classes for private clients - Proofread, edited and translated documents

Working in this further and higher education establishment, I was responsible for classroom and one-to-one support and management of individuals with: Dyslexia/Dyspraxia ADHD/Behavioural Problems Visual Impairment Hearing Impairment Physical/mobility difficulties Mental health issues Autistic spectrum disorders e.g. Autism, Asperger's Syndrome