Careers in Hospitality, Fundraising, and Sales have given me a wide variety of skills I’ve been putting to work in another area of expertise of mine, cannabis. I’m a cannabis educator and have developed a decades long parallel resume as an educator and socio-historical expert of the plant as well as a strategic marketing expert. The Canncierge Consulting is my boutique firm embedded in the California cannabis industry working B2B and direct-to-consumer. A central tenet of my work is to empower women with functional cannabis education to help them make informed consumption decisions. I also work with cannabis brands, retailers, and ancillary service providers on marketing strategy, product innovation, content creation, customer engagement and staff support, educational initiatives for internal and external use, and social media campaigns. I’ve been studying herb since before we could Google it and was my family and friends’ “weed coach” my entire adult life. After leaving traditional careers, I leapt toward my passion for educating others about cannabis biologics and socio-politics. I’m a marketing and social media pro who absolutely lives for a well-crafted Reel. Since I’ve spent years embedding myself in the industry I’m well-versed in the retail market and often hired as a product specialist for competitions, product procurement projects for dispensaries, and contribute to collaborative projects spanning such historic events as the California State Fair’s inclusion of cannabis sales and consumption for the first time. I’m a sharp, witty, innovative thinker dedicated to the normalization of cannabis, especially for women, moms, Veterans, and seniors. Additionally, I understand sales, forecasting, budgets, branding, product research & design, consumer buying behavior, and am a keen manager of teams. I’m also fun-as-hell leader and colleague.