Catherine Lynch Email & Phone Number

New York, Ny, Us

Menlo Park, Ca, Us

Menlo Park, Ca, Us

Focused on change enablement and communications for sales partners across the globe.

Menlo Park, Ca, Us

• Led global vendor team lead communications and experience strategy for Meta's Global Business Marketing Small Business Group, Sales Enablement team, including monthly leadership video series, activities, and articles. • Redesigned and launched new strategy and process for global change enablement operations and communications for internal Meta teams and external vendor CPM audiences.• Established continuity between sales priority pillars (sales excellence, advertiser performance, and sales productivity) in the change intake process and change enablement communication and resources.• Developed comprehensive strategic blueprints to scale resources and communications across programs and regions, to inform, engage, and inspire vendor sales partners through quarterly sales priority campaign activations.• Designed visually compelling and intuitive artifact templates for global sales enablement team collaboration, such as a comprehensive content management system, shared calendars, a vendor feedback tracker, and a dynamic change library and microsite. Created a turnkey toolkit for lift and shift enablement resource templates.• Launched and led the tooling pod for global activation of priority tooling launches related to sales enablement. Managed communications planning for tool deprecation, incremental improvements, and net-new launches by developing a robust intake process and templated resources.

Mountain View, Ca, Us

Supporting YouTube @ Google via Akorbi, focused on internal communications and operations for YouTube Tier 2 Scaled Partnerships Operations team.• Developed and rebranded communications artifacts, including monthly executive newsletter, global leadership training decks, presentation templates, and ad hoc internal/external communications for YouTube Partner Program (YPP) Scaled Partnerships.• Planned and launched enhanced communications strategies to exceed OKRs internally for executive team and externally for creators, including a bespoke video series, intranet content, and creator interview highlight initiative.• Designed and implemented extensive proactive planning artifacts across all recurring communications projects.

New York, Ny, Us

New York, Us

WPP Agency; Global foresight consultancy with 150 employees serving 62 markets with MEOS in 120 markets.Managed all external and internal communications as key strategic business partner with Global C-suite. Directly led analyst relations, public and media relations, social media, thought leadership content, awards, website, marketing campaigns, CSR, and DEI. • External: Strengthened product branding initiatives with creative campaigns and promotional materials, gathering market intelligence information and databases for global market to maximize outreach. Owned global awards strategy to amplify DEI initiatives and value delivered to clients from initial scope through execution and refinement, securing several wins, shortlists, and nominations. Managed global marketing campaigns to deepen client relations and attract prospects across channels including: external newsletters, thought leadership, press releases, social media, digital ads (Google Ads PPC, LinkedIn ABM), and events. Measured and reported on marketing campaign performance, website traffic, industry, client, and analyst activity to provide insights and compared results against goals to identify strengths and weaknesses. Developed, maintained, and deepened strategic partnerships with analysts, agencies, vendors, and industry leaders. Generated comprehensive reports detailing the impact of activity and trends for in-house marketing activity, industry and client news, website traffic, analyst relations, etc. Fostered innovation and thought leadership through personal branding courses in tandem with revamp of website and positioning.• Internal: Created internal newsletter to highlight corporate values, ERGs, and DEI initiatives, and a recognition program to increase employee engagement. Elevated employee experience, increased retention, designed events to build social capital, and hosted educational workshops, led training sessions, etc. for internal global audiences.

Dania Beach, Fl, Us

The largest property management company in North America; 19,000 associates; 8,500 residential communities; Multiple subsidiaries offering full-service property management solutions across North America.Transformed communications strategy. Launched new cadence of company-wide communications, incorporated executive ghostwriting content calendar, updated intranet, and developed an internal newsletter.• External: Designed original, strategic marketing campaigns and managed quarterly large-scale events for industry, client, and board member education. Developed external newsletters, brochures, and marketing collateral. Managed the social and digital presence. Directly impacted new business and brand sentiment by increasing social followers by 19.6%, impressions by 4.8%, and engagement by 2.2% on all social channels, exceeding MQL targets during first six months in role. Pitched and spearheaded a comprehensive social listening and community management plan to address crisis communications. Led content strategy and development for social media channels and website. Improved organic website traffic, improved SEO rankings for keywords across search pages, and position one.• Internal: Implemented strategic internal communications, outreach programs, recognition events, and initiatives designed to proactively engage employees in company culture and demonstrate top-down transparency. Promoted CSR and purpose initiatives through fundraising, events, and corporate partnerships.

New York, Ny, Us

WPP Global Agency providing brand activation, creative, sales promotion, shopper marketing, cross-cultural, and experiential services in 54 cities across 40 markets with 4000 employees. Managed and maintained the North American social and digital presence, including content strategy and development for social media channels, internal communications platforms, and external website. Collaborated with leadership on employer branding initiatives, internal communications, and external media relations. Developed, designed, and implemented innovative strategic communications, outreach programs, and initiatives designed to proactively engage employees in company culture across NA and define the employee experience.• External: Developed all internal publications: newsletters, event invites, releases, and email announcements. Directed cross-functional teams and developed content for print, editorial, and online submissions. Maintained strong relationships with media contacts to maximize agency opportunities for featured content. Orchestrated custom senior corporate retreats and summits with clients from kickoff to completion, including but not limited to: travel arrangement, budget management, catering, content development, location scouting, and entertainment procurement.• Internal: Scoped, launched, and maintained NA intranet. Spearheaded creation and branding of Geometry Global NA company culture, Social Circle, beginning in the NY headquarters in July 2015; Managed $200k+ budgets for annual large-scale events and projects. Aligned with HR and leadership biweekly to launch initiatives that promoted work/life balance, streamlined department processes, increased retention rates, and forged strong employee relationships across network. Organized quarterly town halls for Geometry Global and Team Unilever Shopper.

New York, Ny, Us

• Evaluate the needs of the company and plan, develop, and deliver online learning, webinars, and classroom training that address agency and department/role specific needs• Provide effective adult learning; keep learners' confidences; learn, prepare, and deliver existing courses quickly• Partner with local HR to coordinate and deliver training for the internship program• Plan and develop facilitator guides for live, in-person sessions, applying adult learning principles and best practices• Plan and develop scripts and storyboards for online training; use authoring tools to develop online and remote training; test training in the LMS• Build and maintain working relationships with internal and external Subject Matter Experts (SMEs) to deliver technical, soft skills, and role-specific training to employees• Coordinate with outside vendors and internal SMEs for delivery of content; responsible for What’s the Buzz, and Geometry Angle programs; act as liaison between Geometry and partners from start to finish• Offer train-the-trainer sessions for in-house presenters and employees presenting teach back sessions as a result of external training reimbursement; educate agency on adult learning principles; identify and pursue additional training to improve quality of facilitation and/or instructional design.• Create brochures and training materials; develop multimedia visual aids and presentations; communicate effectively to market internally the L&D services and programs available to all employees. Market available training opportunities to employees and provide necessary information• Participate in Learning Management System (LMS) administration, including registrations, generating course rosters, managing withdrawals and waitlists, creating reports, and sending evaluations; Explore potential uses for LMS and strategically recommend changes; understand complex functionality and potential opportunities of LMS

New York, Ny, Us

Crafting corporate identity, values, and ethics of multiple brands; organizing and guiding a team through the process, ensuring accountability and success of each promotion and event; deepening relationships with clients and consumers with enthusiasm and warmth; creation of brand/product/company material, and reiteration of content to customers and the general public, boosting product/service sales and creating brand awareness and recognition.

New York, Ny, Us

Scheduled program auditions, appointments, and class visits with current and prospective students, parents, and faculty, and corresponded with students and parents via phone, email, and in person to answer questions about the college, theatre department, transitioning to life in NYC. Organized the reservations, preparation, sales, and distribution of tickets for shows, prepared mailing distributions, updated and improved both electronic and paper filing systems, and coordinated and delegated responsibilities of photocopying, writing of purchase orders/requisitions, proofreading of documents, and handling/discretion of sensitive documents.

New York, Ny, Us

Organized all senior events: food, decorations, locations, admissions, invitations, and activities throughout the school year, including Senior Soiree and 100 Nights. Assisted with graduation activities and reminders. Coordinated and planned Homecoming, Apple Fest, Strawberry Fest, and many of the main events on campus throughout the year.

Master'S Degree, Public And Media Relations, Political Communication

Bachelor Of Arts (Ba), Psychology And Theatre Arts Performance