Chris Raymond Email & Phone Number

Roseville, Ca

Bay Power offers electrical distribution products and solutions to electrical contractors and other customers. My role at the company is to drive business growth and strengthen brand integrity. I oversee all marketing efforts and web operations for the organization including, but not limited to managing all B2B and B2C channel growth, managing the e-commerce and third party marketplace efforts, analyzing data and adjusting strategy as needed to ensure strong ROI, and managing teams tasked with… Show more Bay Power offers electrical distribution products and solutions to electrical contractors and other customers. My role at the company is to drive business growth and strengthen brand integrity. I oversee all marketing efforts and web operations for the organization including, but not limited to managing all B2B and B2C channel growth, managing the e-commerce and third party marketplace efforts, analyzing data and adjusting strategy as needed to ensure strong ROI, and managing teams tasked with specialized projects associated with all of the above. My primary mission is to drive online business growth and strengthen brand integrity. Key Responsibilities: - Develop and execute a multi-faceted marketing strategy designed to drive growth and reach the company's target customer profile. - Define strategies and objectives to increase sales from existing/past customers, while also attracting new customers around local brick and mortar locations, as well as nationally. - Manage teams responsible for SEO, local SEO, SEM, email marketing, content marketing, SMM, graphic design, analytics, automation, and website development projects. - Ensure high conversion rates and smooth operation of e-commerce website and key marketplaces. - Collaborate with sales team to ensure effective audience segmentation and lead quality. - Identify and leverage strategic uses of technology to achieve key objectives. - Maintain and manage all corporate branding identity and media assets. Working for a small family-owned company typically requires you to wear many hats. That has certainly been the case here. Whether it be developing marketing strategies and campaigns, creating a design concept for a complete corporate rebrand, merging multiple brands and websites into one new brand, launching new websites, transitioning to a new e-commerce platform, and finding ways to help triple the company's sales revenue while doing all that, it's been a challenging, yet fulfilling ride. Show less

Lakewood, Co

At DDRC (Developmental Disabilities Resource Center) I was responsible for managing the online efforts, corporate website and the intranet web portal. I worked closely with executive members to redesign, develop, and implement modern UI strategies, ensure brand integrity, and improve messaging between several departments and the community we served. I also helped develop marketing materials for annual events and worked to improve organic SEO results and email communications with members… Show more At DDRC (Developmental Disabilities Resource Center) I was responsible for managing the online efforts, corporate website and the intranet web portal. I worked closely with executive members to redesign, develop, and implement modern UI strategies, ensure brand integrity, and improve messaging between several departments and the community we served. I also helped develop marketing materials for annual events and worked to improve organic SEO results and email communications with members. This was my first experience working in the non-profit sector, as well as the developmental disabilities industry, and I learned quite a bit. Very rewarding and very challenging at the same time. From bringing the web operations up to modern standards to making sure the organization abided by HIPAA regulations at every turn. Quite an experience. Show less

Lone Tree, Colorado, United States

I got the entrepreneurial bug and started working for myself full time for a short period. During that time, I planned, built, and sold multiple income-generating websites and also did consulting work for other businesses. It was the natural next step from my previous position. This work involved identifying new opportunities in different markets, developing new value propositions, designing website layouts, creating brands, launching websites, working with agencies and other… Show more I got the entrepreneurial bug and started working for myself full time for a short period. During that time, I planned, built, and sold multiple income-generating websites and also did consulting work for other businesses. It was the natural next step from my previous position. This work involved identifying new opportunities in different markets, developing new value propositions, designing website layouts, creating brands, launching websites, working with agencies and other contractors, working with analytics, creating and executing marketing strategies, launching ad campaigns, generating sales revenue, direct interfacing with clients, customers, advertisers, and share holders, and quite a bit more. As was the case for many entrepreneurs in the Great Recession of 2008, consulting work became a little volatile. Budgets dried up and a pivot was necessary. I was starting a family and started to look for employment opportunities with some stability and steady income. Show less

Silicon Valley, California, United States

ConsumerREVIEW was the true definition of early 2000's Silicon Valley startup culture. I was brought in to plan, build and manage online community websites for the company, which included CarReview.com, AudioReview.com, and VideogameReview.com, among others. These properties targeted and attracted enthusiasts and shoppers looking for information to help them make informed buying decisions in each vertical. Responsibilities included:- Plan out new communities in niche… Show more ConsumerREVIEW was the true definition of early 2000's Silicon Valley startup culture. I was brought in to plan, build and manage online community websites for the company, which included CarReview.com, AudioReview.com, and VideogameReview.com, among others. These properties targeted and attracted enthusiasts and shoppers looking for information to help them make informed buying decisions in each vertical. Responsibilities included:- Plan out new communities in niche markets.- Build and launch new websites- Implement new cutting edge (at the time) web technologies- Design new layouts and widgets for cross merchandising.- Develop marketing strategies and campaigns to grow each vertical.- Identify and implement revenue generation opportunities. - Manage key community team members. - Community management.- Content creation.- Collaboration with the development team, sales team, and executive team. This position provided great lessons around building and managing an online business, as each vertical was essentially its own business unit. The General Manager for the vertical(s) was responsible for the operational aspects, marketing aspects, and revenue generation aspects, of their business unit. There was quite a bit of creative control granted to the position to run each vertical as they saw fit, while collaborating with other vertical managers and departments to achieve strategic objectives. It was one of the best experiences in my career. The company grew quickly and was acquired by another organization a few years after I joined. It changed the culture and the structure of the company, which was unfortunate. Show less