• Host and promote a weekly improvisor meetup and show for all skill levels—with 30+ weekly attendees• Design new visual assets for each of the weekly meetups, continuing brand touchstones• Build community through direct engagement and communication with performers and the public• Teach bi-weekly drop-in classes focusing on early improv skills and fundamentals

• Collaborate with the Board to further connect with local performers and the community• Strategize with Board to optimize marketing and social outreach and establish KPIs• Teach advanced skills, techniques, and concepts to early-career improvisors• Coach a team of 14 intermediate improvisors, developing format, and working on skill-building• Design OOH and organic social visual assets for shows receiving 1k+ impressions a month

• Established Rainbow’s first ever Marketing Department in its 48-year history in collaboration with Board of Directors and membership---Refined the qualifications and responsibilities of the Marketing positions from the ground floor---Established clear expectations and reinforced consistency with Rainbow’s branding• Established and developed Rainbow’s inaugural Zero Waste Month, collaborating on a framework for community engagement, education, and outreach• Initiated and designed annual cultural celebrations installed in Rainbow, such as Black History Month, Women’s History Month, Cesar Chavez Day, AAPI Heritage Month, “Pride is a Riot,” etc. amassing 2k+ daily impressions and direct community engagement• Established KPIs and ROI tracking and methodology to measure the efficacy of programming. Example include:• Collaborated with the Board of Directors to define Rainbow's key marketing pillars• Regularly analyze ROI for all advertising, off-site programs, and customer incentives with the Board of Directors using the following metrics:---Increase in average basket size---Monthly customer count and purchases across each department---Direct engagement with audience through social media outlets---Tracking promotional efficacy through POS with custom codes• Working cross functionally with internal stakeholders, developed and managed a suite of ongoing marketing programs to support these pillars, raising brand awareness, acquiring new customers, and reengaging the existing customer base. Program examples include:---Strategize means of advertising via local online and print outlets---Design in-store merch—hoodies, t-shirts, stickers, posters, etc.—and worker attire, ensuring consistent messaging, branding, and quality---Established brand and messaging around Rainbow’s Rewards Community—the store’s debut customer rewards program which saw a 15% increase in average basket size when compared to non-Community shoppers

• Responsible for direct customer service at the register as well as throughout the store.• Responsible for maintaining balanced cash drawer and accurate money handling skills.• Responsible for maintaining up-to-date knowledge of store-wide products, seasonal produce, changes to product availability, and associated PLUs.• Responsible for participating in the democratic management process of the Cashier Department.

• Responsible for maintaining up-to-date knowledge of store-wide products and changes to product availability.• Responsible for direct customer service throughout the store.• Responsible for maintaining stock rotation, cleaning displays, and shelving product.• Responsible for communicating with buyers about product requests and vendor inquires.• Responsible for participating in the democratic management process of the Packaged Foods Department.

• Co-designed the experimental immersive environment studio and event space• Designed and produced promotional materials—print and digital—directly engaging with target audiences throughout the Greater Bay Area• Coordinated, produced, and curated film festivals, concerts, interactive presentations, and art shows.• Organized logistics for events hosting 3k+ attendees, annually

• Curated and directed art shows.• Collaborated with other artist, creators, and curators while focusing on show-specific themes.• Directly engaged audience through posters, flyers, and social media management.• Managed gallery hours as well as volunteers for events.• Hung, installed, and displayed various media for the gallery—from paintings to site-specific installations to video projections.• Designed graphics for promotions—both physical and digital.

• Freelance graphic design and print house for hire• Hand-printed shirts, textiles, posters, and stickers• Created original graphics for multi-use production• Collaborated with local bands, artists, and brands to create original designs to be used across multiple mediums• Maintained online retail accounts, inventoried stock, and handled shipping for H.o.Q.-branded merchandise