Manager, Talent Brand
CurrentAs Employer Brand Manager, I develop and manage the employer brand strategy including all social accounts, activation, and campaigning related to Life at Panasonic while promoting Panasonic NA as an employer of choice. I drive efforts to create a best in class candidate experience. I'm responsible for the employee experience journey from onboard through year 1. I partner with key stakeholders to ensure alignment across all faces of the Panasonic brands.Employer Brand Responsibilities- Develop employer brand strategy and compelling content that attracts active and passive candidates in addition to retaining internal talent.- Work closely with DEI team to ensure alignment with brand campaigns and diversity events.- Partner with talent acquisition on defining target personas.- Manage day to day social updates on LinkedIn, Glassdoor, Twitter, Facebook, etc. to increase talent engagement across PNA, PASA, and PENA.- Partner with Corporate Marketing team on larger campaign support.- Leverage opportunities to engage Panasonic employees in our employer brand efforts, converting them into brand ambassadors- Create and maintain recruitment marketing asset library- Support recruiting team in campaign efforts via the CRM tool- Research and apply for awards and recognition opportunities highlighting candidate and employment experienceCandidate Experience Responsibilities- Create and oversee optimal candidate journey- Oversee the team on the creation of content and marketing materials- Continually review, analyze, and recommend actionable items to improve candidate experience from apply through hireEmployee Experience Responsibilities- Lead employee experience to create best in class employee journey- Create strategy and drive execution on employee experiences activities- Manage team that delivers on day to day onboarding, orientation, social events, survey series, buddy program, and learning curriculum- Measure and analyze effectiveness of EX programs