Nisha V. Email & Phone Number

Doha, Qatar

Singapore

Signpost India Ltd is India's leading Digital Out-of-Home (DOOH) and integrated advertising media enterprise. Our mission is to modernize cityscapes where traditional aesthetics meet innovation, ensuring minimum spillover and maximum returns to stakeholders, while touching lives across metros in India with an extensive DOOH media presence.Listed on the Bombay Stock Exchange and the National Stock Exchange of India on the 14th Feb, 2024, symbolizes a new era for the company & have a plan to invest ₹100 crores (approx 15 million USD) in the next two years to build infrastructure at public places where its digital billboards would be placed. We have our in-house platform ready to power programmatic DOOH and our portfolio includes billboards (conventional, backlit, digital), transit media (skywalks, bus panels, airports, metro stations, bus queue shelters, and smart mobile vans), as well as innovative assets like kiosks, traffic booths, and electric public bicycle stations.As part of our digital transformation mandate, Signpost has made significant investments to build in-house AI/ML tools to optimize OOH asset selection for clients based on target audience, key data points, and proximity to retail outlets.ESG 2040- We have focused our investments on replacing/originating net zero emissions by 2040 as per the ESG target. We have transformed 95% of our illuminated media to light-emitting diode technology thereby reinforcing our commitment towards sustainability.

Singapore

The Trade Desk is not a search engine, a space program, an ad network, a video streaming service, an email service, or even a publisher ad server.We help brands buy digital ads across the open internet – BVOD ads, ads on music streaming and podcasts, programmatic digital out-of-home ads, mobile ads, etc. We help brands use data to figure out which ads to buy, and at what price, in millions of online ad auctions that take place every second.In doing so, we help these businesses differentiate themselves and grow. Research suggests that advertising is a lynchpin of economic growth, contributing to as much as 20 per cent of a country’s GDP. It’s also core for entrepreneurialism, helping small businesses establish themselves in the early stages of growth. And key pillars of our society, such as trusted journalism, rely on advertising to fund their important work.All these important economic dynamics, however, rely on an open, transparent, and competitive market for advertising – where advertisers can be sure their ads are showing up, understand the kinds of audiences they are reaching, and be confident they are paying the right price.The Trade Desk does not make money on all sides of the advertising transaction because it does not own any content sites or search engines, so we can objectively buy the ads that have the most value to any given brand.We stand for Data Portability & Interoperability. We stand for Identity and building solutions that benefit not only ourselves but for the entire ecosystem. #wearethetradedesk

Singapore

In 2012, I wore the Founder & CMO hat for The Urban Yogi-a Sustainable home décor Retail brand that won hearts, awards and investment in the UAE, Qatar and the Kingdom of Saudi Arabia. I created an award-winning, sustainable luxury millennial brand- The Urban Yogi on the foundation of Social, Mobile and Hyperlocal demonstrating vision, leadership and commercial expertise. This resulted in me having first hand experience in knowing that being successful in Retail is all about creating experiences, micro moments of joy for your customers and by having a purpose driven omnichannel approach to your customer's dialogue with your brand. 8 years later in 2020, the world as we know it changed for ever and one of the most impacted verticals has been Retail/ Travel retail simply because we took our customers for granted and we did not connect the data dots back to our customers who have been demanding a better omnichannel, personalized experience to make shopping great again. As we navigate the post-pandemic, 3rd party cookie-less world, its becoming more and more apparent that companies who get their first party data act together are the ones who are going to survive. Companies who are able to break internal data silos, who can create better customer experiences, serving them with the right products, relevant advertising, respect their data boundaries, recognize them for who they really are be it online or offline are the ones who will win this race. Enter Tealium...

Singapore

Marketboomer’s PURCHASE PLUS, is a cloud-based P2P platform clubbed with a B2B digital Marketplace environment for Hospitality sector. To eliminate challenges within hospitality, Marketboomer delivers cloud-based purchasing, invoicing and market insights to hotels, and restaurants within the Asia Pac region that comprised of live pricing changes in a Real Time Marketplace, delegate purchasing authority with Robotic Automation and access minute by minute informed decisions with Centralized Data.In my role at Marketboomer, my KPI’s involved creating a GTM strategy for SEA, driving APAC revenues, as well as building market presence, awareness & partnerships. By positioning the SaaS automation platform for back end hotel processes and paperless invoicing, my role was to enable hotels in the region to deal with issues like increasing work load, restrictions on hiring manpower and reducing their carbon footprint.

Singapore

Phar is an international Travel Media company that specializes in creating connected journeys for brands and their agencies and it combines the powers of Transit OOH, Digital for added oomph.Our long-term partnerships with asset owners across transport and infrastructure such as Light Rail Manila Corporation, Air Asia, Philippine Airlines, Jetstar, Prasarana, Jakarta Airport & Transport make it possible for our media to reach over 100 million passengers every year across Asia!Phar’s strategic collaboration with AirAsia and Jetstar makes it possible for brands and their agencies to tap into our rich first-party data and create relevant and engaging campaign strategies through key stages of their journey.We also have the capability to capture search and booking site usage data on AirAsia & Jetstar customers and then retarget passengers once they have left the airline’s website, across device, including Facebook.Retargeting users who have searched/booked a flight from AirAsia & Jetstar enables us to scale the campaign up and down based on the time since or time until key journey stages (i.e. search, booking, pre-departure and post-departure) based on client requirements and goals.The inclusion of Rokki- AirAsia’s inflight Internet Provider-adds more power to our stellar offerings where brands get an opportunity to engage their target audiences with curated story-telling and the ability to create relevant messaging that manifests in adding value to a traveller. Aside from our digital offerings, we also have a dynamic portfolio of OOH opportunities ranging from livery ads on AirAsia & Jetstar planes, stocking opportunities in-flight and good old Inflight mags and entertainment.

Dubai

Created a much-loved retail SME brand that embodies a culture of sustainability within the Middle East. Deployed and lead pop-up retail concepts across five Emirates of the UAE, Qatar, and Saudi Arabia. Generated revenue of USD 2M within the first 12 months of operations, exceeding targets by 100%. • Setup operations in three countries and led a team of 10 direct reports across the domains of sourcing, pricing, logistics, marketing, and branding. • Operated across multiple touchpoints including pop-ups, retail partnerships such as Galeries Lafayette, Channel Sales, Social Media sales, and eCommerce partnerships with Souq (owned by Amazon) and Wysada (Rocket Internet). • Developed a signature brand and merchandising language for a product range of 200+ SKUs covering curated furniture, tableware, art, and artisanal handicrafts. • Awarded by the Dubai Lynx Academy in the Home Décor category and recognized by leading media such as Harper’s Bazaar Arabia, Architectural Digest, and leading dailies in the Middle East. • Established a secondary revenue stream by creating a bespoke range of tableware for hospitality projects led by Emaar and Meraas.

Dubai- United Arab Emirates

Developed customized solutions for media agencies and brands across the domains of display marketing, social media, website / mobile app development, and Augmented reality. Worked with clients across 25 countries across Middle East and South East Asia. • Revenue and Growth % YoY• Agency and Client names• Team Size• Won the ‘Largest Deal Award’ by LinkedIn, beating out 25 partners across MENA and LATAM. • Led the initiative to setup Web Wednesday in the Middle East, a monthly networking event for professionals in the Digital and Web industry

Single-handedly responsible for setting up & managing a new BBC Motion Gallery office in Dubai catering to the dynamic Middle East, Levant and North Africa broadcast industry & to be the market leader in the archive clip industry in all its guises with an extensive customer contact database and understand all new business opportunities in all markets requiring content.Encourage new market segments that are now opening up to Digital Media to source content from BBC Motion Gallery instead of just relying on traditional broadcast and television industry. New markets would include the Education, Advertising, Corp Com, Mobile & IPTV.Instrumental in launching Nakheel’s Blue Communities portal that speaks about their contribution to preserving Coastal Environments. The entire website is powered by BBC Motion Gallery content and thus opened up a whole new sector- CSR Travelled extensively across the GCC and Levant to connect with creative directors within adv agencies & Production Agencies to push BBC content for TVC and Corp Video production. Came up with creative solutions to match content for storyboards and on certain occasions created storyboards independently using pure footage for the client’s usage.Worked closely with the Ministry of Education in Dubai to transform education by encouraging the true integration of technology into classroom instruction through the use of powerful and compelling digital content. Also had close association with Al Jazeera Children’s Channel to provide content for all their edutainment needs.Customized short programmes for usage by regional airlines like Emirates and Qatar Airways for their In-flight entertainment needs & worked closely with Dubai International Airport to supply them with news and entertainment footage for their Airport Channel.For more information on my role within BBC Motion Gallery, please have a look at the link below.http://mediame.com/news/interview_opinion/nisha_varman

Job Profile:Single-handedly conceptualize, run, manage and market the advertising medium in Doha’s International Airport (DIA) by marketing advertising real estate within the airport premises and to get the airport ready to meet the media demands for the 2006 Asian Games. Was also part of the Planning Committee alongside various Municipal bodies to develop market and maintain 400 new billboard locations in the State of Qatar to ensure that the country had ample infrastructure to market the Asian Games effectively. This planning report was then handed over to Qatar Media Services.Career Highlight:15th Asian Games Doha 2006The Asian Games served as a catalyst to launch Qatar onto the world stage and leave a lasting legacy for its people. Qatar Airways being the nation’s carrier as well as its role in the Tourism Authority and the Civil Aviation Authority wanted to ensure that the advertising standards were sophisticated and matched top international sporting events and thus was involved with DAGOC on various levels. Was responsible for customizing key advertising areas within the airport premises in Doha as well as selection of outdoor signage in other GCC and Asian countries. Helped to set up a concession outlet in association with QDFC in the duty free areas of the airport and designed signage to help draw footfall to the store. Worked closely with municipal and other government bodies to seek media and installation clearance to ensure the smooth execution of advertising roll-outs.

Company Profile :-Clear Channel Outdoor has over 425,000 outdoor panels, operating in 34 countries. The group is a market leader in all formats of outdoor, namely roadside billboards, street furniture under the AdShel brand name (bus shelters and similar advertising funded infrastructure), and transit (airports, buses, mass transit systems and railways).Job Profile :-Portfolio includes marketing media space in Singapore’s Changi Airport and various street furniture opportunities within the city to international clients.Increase revenue and by introducing new categories and to invest in this global advertising medium.Accomplishments :-Recognized that the job consists of not only marketing media space in “The World’s Best Airport” but also promoting Singapore as a regional hub. Thus worked closely with major event organizers like Hannover Fairs, Singapore Exhibition Services and their exhibitors to invest in the medium.Instrumental in creating customized advertising solutions for CommunicAsia’s participants to be extensively visible during the exhibition duration. The concept is so successful now that major clients like Siemens, Avaya, Samsung, and Singtel advertise all year round to emphasize their presence in this region. Succeeded in promoting the airport medium to the IT sector and brought in a whole new range of advertisers like I-Planet, IBM, Intel, I2, Microsoft, HP and Palm into Changi Airport.Have come up with a variety of novel ways where the airport medium could not only be used for branding and B2B purposes but also could effectively reach out to consumers. The EHub in Singapore Changi Airport is one such example.