Dynamic and versatile Marketing Director with a proven track record of transforming the beverage landscape and pioneering the moderation movement in North America. At Lyre’s, I have led innovative campaigns and launched new products that resonate with evolving consumer preferences and set new benchmarks in the non-alcoholic sector. My strategy melds a deep understanding of economic trends and consumer behavior, driving substantial market growth and enhancing brand loyalty through advanced digital marketing and trend analysis.A recognized leader in brand experiential and activation, I have orchestrated key selling periods and major activations at industry-leading trade shows, solidifying Lyre’s as a market leader. My expertise in crafting immersive brand experiences and leveraging social media trends has positioned our products at the forefront of the beverage industry.Beyond my marketing role, I am passionate about empowering women in the workplace. Through executive communication and voice coaching, I empower aspiring female leaders to develop their voices and assert their presence confidently, fostering inclusive environments and championing women’s advancement at all professional levels.Eager to apply my extensive marketing expertise and insights into economic and consumer behavior across new sectors, I am open to opportunities that challenge traditional paradigms and drive innovative solutions in marketing and beyond.