Jennifer Contraveos Email & Phone Number

United States

Leichhardt, New South Wales, Au

Driving Lyre's North America marketing strategy across both traditional alcohol distribution channels and direct-to-consumer platforms including e-commerce and Amazon.Leading digital and social media initiatives, directing groundbreaking product launches, and managing strategic partnerships.My comprehensive approach extends our reach, connecting with consumers directly and enhancing engagement across multiple sales channels.

Leichhardt, New South Wales, Au

Spearheaded marketing strategies and digital campaigns for a market-leading non-alcoholic beverage brand in North America, emphasizing data-driven decision-making and innovative market entry tactics.Led multidisciplinary teams to pioneer initiatives that redefine industry standards and consumer engagement, significantly enhancing brand positioning and market share.

Leichhardt, New South Wales, Au

Managed critical selling periods and marketing campaigns with a strategic focus on elevating brand visibility and engagement during pivotal sales windows such as Dry January. Led the execution of high-impact activations at major industry trade shows, including Tales of the Cocktail and Bar Convent Brooklyn, enhancing brand presence and forging strong industry relationships. Directed cross-functional teams to deliver seamless event experiences and campaign integrations, bolstering brand reputation and customer engagement.

Leichhardt, New South Wales, Au

Developed and executed trade marketing strategies that enhanced the visibility and sales of Lyre’s products across multiple channels. Leveraged market insights and competitive analysis to drive effective promotions and partnerships, contributing to a robust B2B marketing framework.

Leichhardt, New South Wales, Au

Oversaw commercial operations and sales strategies across eight states, focusing on distributor management and market expansion. Implemented innovative sales tactics and nurtured key account relationships, significantly advancing Lyre's market penetration and sales objectives.

Spearhead a comprehensive brand marketing consultancy delivering innovative strategies and insights across diverse sectors, including consumer goods and emerging industries like cannabis.Specialize in building and revitalizing brand identities, steering companies through complex market dynamics to achieve prominent brand positioning and enhanced market penetration.Develop and conduct an acclaimed executive voice coaching program, empowering business leaders to enhance their personal branding and public speaking skills, significantly boosting their professional influence and leadership presence.

Fort Lauderdale, Florida, Us

Engineered a pivotal shift in on-premise brand perception across North America, transforming Bacardi from a challenged brand into a preferred partner among top-tier on-trade accounts.Collaborated intensively with the customer marketing and national sales teams to synchronize marketing strategies with commercial objectives, significantly enhancing Bacardi's market penetration and brand loyalty.Led targeted advocacy programs and strategic partnerships, which resulted in profound market influence and advocacy, securing Bacardi’s position as a leader in the spirits industry.Provided specialized training and mentoring in public speaking and presentation skills, enhancing internal capabilities and leadership communication across the organization.

Fort Lauderdale, Florida, Us

Initiated and led Bacardi’s comprehensive brand and trade education programs across North America, significantly enhancing brand recognition and loyalty in the on-trade sector.Designed and implemented innovative training modules and digital platforms that provided expert accreditation across various spirit categories, elevating staff knowledge and service capabilities.Organized and spearheaded major engagement events including cocktail competitions, masterclasses, and exclusive distillery tours, boosting brand visibility and stakeholder engagement.

Fort Lauderdale, Florida, Us

Directed a national brand advocacy strategy, managing a team of city-based ambassadors to strengthen Bacardi’s market presence and foster positive relationships within the on-trade community.Collaborated with national accounts to develop custom cocktail recipes and beverage programs, directly influencing sales strategies and promotional campaigns for chains like Applebee’s.Curated and executed large-scale industry events and training sessions that positioned Bacardi as a thought leader and preferred partner in the beverage industry.

Established and led The Crafted Cocktail, a boutique beverage consultancy that revolutionized hospitality venues through expertly crafted beverage programs and operational strategies. Delivered comprehensive solutions encompassing mixology education, strategic brand partnerships, and operational improvements that boosted client profitability and consumer engagement. Directed signature projects that set new standards in cocktail excellence and service innovation.

Port Of Spain, Tt

Launched and managed Angostura’s first brand engagement and consumer education programs across North America, resulting in significant increases in brand awareness and consumer loyalty.Developed comprehensive marketing materials and training programs that have been pivotal in shaping the on-premise beverage trends and standards.

Directed beverage operations and program innovations for a premier dining establishment, elevating the customer experience through curated beverage selections and staff training programs.

Mini Mba, Brand Management

Ba - Journalism And Media Studies

Certified Specialist Of Spirits