Senior Data Scientist
CurrentI use advanced methods in statistics and mathematics to measure the impact of merchandising and retail services for manufacturers of consumer packaged goods (CPG). The 4 main components of my job are: - methodological research and execution in measurement analytics- business consultation for internal stakeholders and external clients- cross-functional project management with product managers, database administrators, and technology providers- product development for a… Show more I use advanced methods in statistics and mathematics to measure the impact of merchandising and retail services for manufacturers of consumer packaged goods (CPG). The 4 main components of my job are: - methodological research and execution in measurement analytics- business consultation for internal stakeholders and external clients- cross-functional project management with product managers, database administrators, and technology providers- product development for a proprietary software - providing consultation to the design and user-experience teamsFor statistical analysis, I use Python (Pandas, NumPy, Matplotlib, and Seaborn) in Jupyter Labs. For data extraction from Acosta's internal data platform, I use Python, SQL, and PySpark in Databricks.My biggest methodological contribution was using Monte Carlo simulations to estimate the sample size required for 80% statistical power in a specialized regression model. This model does not have an analytical formula for its statistical power, so I simulated data with an underlying effect at various sample sizes. I estimated the power at each sample size by calculating the proportion of the tests that rejected the null hypothesis, and I used the resulting power estimates to infer the sample size required for 80% power. This solved a long-standing problem that confounded Acosta's Advanced Analytics Team, and I brought my unique skills in mathematical statistics and Monte Carlo simulations to provide this solution.Acosta serves suppliers of consumer packaged goods, and one of its core services is sending field associates to display our clients' products on shelves properly in retail stores. This service is called retail merchandising. Acosta's clients include Coca-Cola, Kellogg's, Campbell's, and Nestlé. One of my main duties is to measure how merchandising increases the sales of our clients' products. To learn more about retail merchandising, watch this video:https://www.youtube.com/watch?v=pKt8NvQD2J0 Show less