David Chalmers Email & Phone Number

Abbott Park, Illinois, Us

Oakland, California, Us

Led a team of 12 employees and third party contractors. Collaborate with Marketing, Product, IT and User Experience teams to publish high quality and high-volume content with Adobe CMS, DAM, Workfront tools for blueshieldca.com public B2C and B2B websites.-Owned the corporate SEO program to compete in the open market to identify potential customers looking for relevant, non-branded healthcare solutions in the state of California. Defined the roadmap and managed resources resulting in 410% increase in CTR from 2022 - 2023 for direct to consumer policy sales.-Created and owned the companies first targeted content solution on blueshieldca.com using Adobe AEM Target resulting in increased CTR for acquisition and member engagement.-Developed an editorial calendar process for cross functional marketing and product teams resulting in an omni-channel promotion of campaigns across all channels using targeted content.

Oakland, California, Us

San Mateo, Ca, Us

Spearheaded the launch and optimization of the GoPro Channel on new and existing platforms. Led projects by creating RFPs, SOW’s, PRD’s, and UX flows and guided development teams using agile methodology.-Launched the GoPro Channel on Sony PlayStation and Amazon Fire increasing install base by 52%.-Launched Roku UX enhancements and Ad Network capabilities increasing watch length by 15%.-Built a cross device original programming and UGC video platform on OTT, web, and mobile, providing an immersive video experience that solves browse fatigue and provides contextual community involvement.

El Segundo, Ca, Us

Lead the entertainment division for Digital Media Group across web, mobile, connected devices. Utilized a data driven & qualitative user testing approach for feature improvements and design enhancements to NFL Sunday Ticket, and 4K STB offerings. Launched NFL Sunday Ticket on Apple TV & Chromecast

Stamford, Ct, Us

Responsible for creating RFP’s, BRD’s, PRD’s and wireframes for new and existing products. Led both external partners and internal working teams including content, design, development, and QA. Worked within a cross functional team partnering with both internal business units and external partners. Experienced in Agile and Waterfall environments. Product owner of the WWE digital PPV platform, managing the integration and marketing across web, mobile, and OTT devices for WWE’s live events.

Stamford, Ct, Us

AccomplishmentsLaunched the first mobile, internally-built distribution platform, which automates the conversion and delivery of mobile assets. This system is still being used today.Executed product enhancements to the internal video management system. This allowed syndication to YouTube, Hulu, TV.com, and international third party sites.Re-launched the online PPV platform to support latest video player technology. Additionally, this facilitated the ability for international purchases in multiple currencies.Launched WWE Travel Packages, integrating with Paypal, reducing transaction costs and grossed over $2 million in revenue

Stamford, Ct, Us

Content and technical integration manager for WWE’s mobile syndication business.AccomplishmentsOversaw daily deliveries of WWE’s mobile content to all global partners, including videos, ringtones, and wallpapers.Managed the content on the WWE mobile web and WAP storefront, successfully driving purchase conversion rates.Used market research for the creation of an industry standard to develop digital formats, of which are delivered to WWE’s partners. Operationalized content deliveries to multiple teams that still follow the process to date.