• Spearheaded warehouse automation & robotics market research and analysis with a focus on Winsystems' embedded systems for controlling and monitoring warehouse automation equipment; Industrial PCs: To support warehouse management software and integration with existing systems; I/O Modules: For interfacing with various sensors and actuators used in warehouse automation; By leveraging an emphasis on automation and efficiency, Winsystems’ product offerings are positioned to provide reliable and robust computing solutions for industrial environments.• Set-up Winsystems to target and win large opportunities for real-time sorting and storage systems, modular warehouse solutions, and robotic transport, significantly enhancing market presence.• Initiated and developed collaborations with DOE/DOT and DC Fast EV charging systems developers, to establish Winsystems as a primary US electronics systems supplier under NEVI Formula rules. • Captured record manufacturing opportunities for American ESS BMS, EMS, and SCADA system production from leading Energy Storage Systems (ESS) customers• Expanded Winsystems' market opportunities to win new sales opportunities for highly reliable domestic SBCs, COMs, and carrier boards, opening new market segments.• Aggressively pursued grid-scale Energy Storage customers, offering comprehensive solutions including computing hardware, engineering design, and contract manufacturing management.

* Issue Valid Patents* Act as an advocate for the Public* Serve as advocate/protector of public interest with respect to intellectual property* Provide direct service and assistance to customers from inside and outside the USPTO* Serve as a judge on patentability with respect to inventions claimed in a patent application under conditions for patentability as set forth in Title 35 of the United States Code

In-Congruity Mediation Center served North Texas providing FAST AFFORDABLE contact negotiation and legal settlements. Practice areas included civil/business and family matters. In-Congruity offered a unique trichotomic approach to dispute resolution, creating rapid settlements of disputes. In fact, 90% of complex court referred cases, accepted by David Russell, were settled in Mediation! David Russell's clients are typically in the midst of conflict, disagreement, disorganization or stagnation - unable to find a suitable resolution. Experience in multiple business sectors, functional employee domains, and skilled to handle a myriad of human cultures and complexities, enabled David to guide clients toward agreement and satisfactory negotiated settlements. Expertise in collaborative communication methods, public dialogues, cross-cultural conflict, facilitating negotiations, and online and written communication methods enable successful outcomes time after time. David has studied cross-cultural collaboration methods, participated in post-conflict (war/genocide) analysis graduate studies inside the Western Balkans - meeting with opposing groups. He has served in wartime in the middle-east as a tribal liaison, and has conducted semiconductor product solution sales throughout Asia, Europe, Japan and North America. David has settled complex civil lawsuits between African tribesmen when the business relationship between the businessmen soured. These experiences and more enable David Russell to have a unique and empathic world view when relating to people from other places and cultures.

..Managed key accounts, sales goals using strategic planning, value proposition principals, competitive knowledge, project and regional team management..Managed key accounts leading to $70 million year on year product revenue growth..Presented ADI's products in system solutions linked to customer programs..Engaged Agricultural and Mil-Aero machine vision and machine learning customers ..Developed Sales Enablement Tools..Identified and qualified new sales opportunities, developed engagement strategies for existing & emerging target customers..Industries served.. * Motor Control * Industrial Automation Technology * Flow Metering * SCADA * Chemical Analysis, Environmental Monitoring * Construction, Agriculture, Autonomous Machinery, AI, Machine Learning * Aerospace, Defense, Avionics * Building Technologies Security & Surveillance Systems * Renewable Energies including Wind Solar * Power Transmission & Distribution * Instrumentation & Measurement * Non-Destructive Testing, NDT, NDE..Reported opportunities internally, leveraged domestic & international working relationships with Applications and Product Engineering to secure purchase orders..Directed sales strategies & technical collateral development in support of Customers and Sales Teams ..Directed market research..Managed inbound marketing gathering specifications towards new product innovations..Lead initiatives to grow Sensor Solution Portfolio including position sensors..Used expert presentation skills at trade shows, growing ADI brand and engagement opportunities at target markets and customers. Planned and facilitated training sessions, facilitated executive meetings, developed and managed customer relationships..Developed “Statements of Work” for third party industry consultants; collating knowledge via expert reports on business and technical topics to expedite product development and market entrance into new markets

Pro-bono consultant for new company (Optimal Space Designs) directing formation of brand and marketing strategy. Direct marketing communications strategic planning and start-up marketing communications programs.

..Executed motor control and process control – SCADA market research, tracked market trends, drove upstream and downstream sales and marketing programs to engage strategic accounts..Trained Global Sales teams in Europe, Japan and China to use innovative end-equipment diagrams and sales tools to sell complete solutions versus individual products..Created $100M 2008 global revenue as subject matter expert, using cross-functional collaboration across multiple TI product groups to grow share in the Programmable Controls and Motor Control sub segments ..Using deep product experience, directly engaged senior customer technology leaders to drive design-wins at key accounts and secure purchase agreements ..Provided new product training and to TI distributors (Avnet, Arrow Electronics, Mouser Electronics, Rochester Electronics, Newark, and EBV Elektronik)..Increased awareness and design-ins for TI’s growing industrial product portfolio including Power Management, Amplifiers, Data Converters, Microcontrollers (MCU), Digital Signal Processors (DSPs), Capacitive Isolators, RF/IF & Zigbee®, Logic, and Interface Products

..Grew product line over $202M by designing and executing the industry’s first solution sales marketing program, dubbed “DSP Attach”, which drove product development, sales and communications. DSP-Attach became the TI Corporate initiative that changed the way TI introduced new products ..Developed the first 8-channel portable ultrasound directly with GE Healthcare-Japan, launching multi-billion dollar global portable imaging healthcare market..Directly engaged global senior ultrasound developers, promoted ultrasound design solutions..Defined industry’s first high-speed delta-sigma converter with programmable filter for instrumentation, military and wireless infrastructure customers..Defined TI’s 2nd generation string digital-to-analog converters (DACs) and MDACs by aligning market insights and technology trends to TI’s product development pipeline..Managed bridge-sensor / weigh-scale solutions sales strategy, provided expert presentations to customers that captured market share leadership for TI ..Ericsson Account Manager ‒ IF-baseband radio IC development. Qualified RFQs, created and managed business plan including Statement of Work (SOW) to business units for receiver delta-sigma front-end. Facilitated stakeholders meetings, negotiated contract terms..Provided technical sales and marketing support to distribution partners. Managed product inventories, reported customer forecasts, managed product model classification and pricing

New Data Converter Business Unit..Awarded Top 1999 Marketing Specialist; grew revenue $0 ‒ $30M (during 1997 ‒ 2000)..Architect of “Attach” business development strategy – linked DSP to Analog sales and marketing programs as a measurable ‒ Led to $7.6B acquisition of Burr-Brown (Aug 2000) ..Launched Sales Team "Data Converter Certification Training". Grew into well-regarded customer “Tech-Days” programs..Negotiated price contracts and managed value-based prices on data converter products..Reported quarterly, annual and long term product forecast for inventory planning ..Managed media and marketing programs. Generated collateral, selection tools, web content ..Visited key accounts and new prospects. Represented TI at tradeshows and on TI-television..Project Manager ‒ 9 new Digital-to-Analog ICs; 6 new Analog-to-Digital ICs. Used customer inputs and market analytics. Managed cost, schedule, performance; market launch ..Designed web site product parametric search, garnering praise from customers

..Managed a technical staff of 22 mechanics and technicians..Wrote and prioritized work orders..Collaborated with purchasing on parts and priorities..Scheduled contractors..Directed new capital equipment installations (water treatment, corn product line retrofit)

Electronic Technician (TS Security Clearance) – VeteranU.S. Department of Transportation (DOT)U.S. Department of Defense (DOD)U.S. Department of Homeland Security (DHS)Installed/maintained radio communication ‒ US Navy MIUW, US Army EOD, and Coast Guard Port Security. Maintained: Raytheon marine radar, Night vision, Motorola radio and encryption, water craft electrical bus systemsHONORSCoast Guard Commendation MedalDOT Outstanding Unit AwardCoast Guard Unit CommendationCoast Guard Meritorious Unit CommendationSouthwest Asia Service MedalHumanitarian Service MedalNavy Sea Service Deployment RibbonKuwait Liberation Medal (Saudi Arabia)Kuwait Liberation Medal (Kuwait)

- Point Beach Nuclear Power Plant- Oak Creek Electric Power Plant (Coal-based)Completed critical component/cable logic certification - electric power and control wiring. Ensured emergency power and control capability during primary failure. Completed power back-up study for Point Beach Nuclear Power Plant. Completed load-flow calculations and cable combustion study.

Provided electrical services for residential and commercial construction projects