#1 reason for Haggar to receive the “Best in Class Vendor” award (2018), from our largest retail partner (+$22M and +20% business increase), as stated by the $20B retailer.Developed and integrated new insights throughout the company to help optimize business performance with the help of my team, while consistently growing the capabilities and the impact of the department. o Created a proven impact of tens of millions of dollars in retail sales value through the insights generated and presented to the CEO and executive leadership. o Drove the understanding of our consumers to unparalleled levels in the industry with the better application of fewer resources than our competitors. ▪ Amazon presented insights to Haggar a year or more after we had already provided those insights to our executive team (this happened on multiple occasions). Hired and supported by an incredible team; one that pursues their work with intrinsic enthusiasm and brings evening and weekend information and application to the day-to-day work.

Selected as the point person to lead and help execute the company's #1 Strategic Initiative; to align the company behind a unifying higher purpose.o Working with an outside agency, C level execs and subsequent different levels of employees to create a strategy to authenticate the purpose above and beyond the simple statementDriving the rebranding of Haggar to build the brand value and identity to become a competitive advantage in the marketplace Leading research initiatives to better optimize internal company actions to increase sales, by better understanding our consumer

Created paradigm shifting dynamic files, providing holistic views of business performance allowing for unprecedented insights.o Improved business from sales, to product sizing, to inventory levels and better planning for seasonality o Reduced some reporting processes from taking up to a half day or more to a matter of minutes.Created and presented a view of our data over time versus the point in time snap shot view that the entire company was using to measure performance.o Created trend files to graphically represent data variables across differing time frames, to deduce trends over time when the status quo was to reference a snapshot in time relative to year over year data.o Was able to recommend differing actions and items to further optimize the business in accordance with the trends viewed from retail sales.

Designed, built and maintain a company wide system that is used by over 10 different departments to record and track the progress of all new orders for the company. This resulted in zero missed orders, more on time shipments, and a quick reference guide for executive management ; summarizing all new orders, all units, delivery dates and total dollars for a season.

Designed, implemented, and synthesized primary market research studies, working with research vendors, to obtain valuable insights into our business, the competitive landscape, and market opportunities. Also worked with exploratory research to help optimize future marketing communications.Galderma is a global Dermatology company with annual revenue exceeding $1 billion.

Leading travel industry company with 9,000+ employees in 59 different countries and annual revenues of $9BillionLed a cross functional team to create an innovative new solution to improve airlines' ability to up-sell their ancillary items through different distribution channels giving Sabre an action-plan to build an innovative profitable solution. Created a marketing plan and marketing items for Sabre Airline University, the Industry's first online client training university, that the sales team used when meeting with airlines to help secure new large long-term contracts

Walmart and PepsiCo had soft sales following Walmart's move to a 'clean store' format. Led a team tasked with analyzing sales data, on a national store by store basis (4,000+ stores), investigating PepsiCo's performance in Wal-Mart's new clean store environment. Formulated a new approach to analyze clean-stores' performance, identified top and bottom performers, thoroughly profiled the two groups identifying differences leading to the performance gap, and revealed what was occurring in the marketplace.The results provided PepsiCo's Walmart team with factual information to show Walmart that it was in their mutual interest to do away with the 'clean store' policies. Walmart returned to providing 'action-alley' in all of its stores.

Privately owned grocery company consisting of over 65,000 employees, 300 locations in Texas & Mexico, and 2007 revenues of $13.5 Billion.; Forecasted, budgeted (including a $2billion Sales budget), built executive reports and presentations, along with ad hoc & pro forma projects for the Houston Division.Recommended a promotion in conjunction with Texas A&M University to accept Aggie Bucks at the College Station HEB. Proposed and presented to the Divisional President; performed a cost/profit analysis of all conceivable outcomes of its implementation and demonstrated the viability of the program. Result: Increased incremental sales and neutralized a competitive advantage from competitors in the market.