Derek O'Leary Email & Phone Number

Virginia, United States

Richmond, Virginia, United States

Teaching: Assistant Professor for the advertising module teaching classes in concept development, advertising strategy, user experience and creating portfolios. Service at VCU: I run the VCU Robertson School In-Person Portfolio Show and Virtual Mentorship Day (2020-present). In that time I have given opportunities to hundreds of students to speak and be mentored by professionals in the Richmond area and across the country—co-chair of the VCU Robertson School Assessment and Accreditation Committee from 2021 to present. Current member of the Robertson School Reaccreditation Committee

Richmond, Virginia Area

•Experiential Events contractor for the Virginia Lottery and manager of the spokesperson, Game Guy.•Commissioned for illustration and design work from music artists and festivals.

Richmond, Virginia, United States

Coordinated nearly 100 Virginia Lottery activations in a year for the their mobile app, MobilePlay, a first in the industry. Creating the engagement experience at the events, developing promotions for customer interactions, on-site marketing materials and analyzed data to improve engagement at events. Managing staff on-site at events to modify communication messages and devising new tactics in the moment to maximize impact. MobilePlay events double the sales while at the events, increased the average of sales at the retailer by 70% and the sales bump lasted up to 50 days after the event.Planned, led and executed two "takeover events" in the Arlington and Richmond markets where we invited Lottery players to receive special bonuses and educate those unfamiliar with the mobile app. Worked with existing retailers to keep activation costs low while increasing new players, first time deposits and downloads to the app.Implemented a new digital display system at where in real time we could show winner awareness data, promotions and other marketing material. Encouraging on-site communication between attendees and our brand ambassadors. Programmed the two digital displays myself and had them be specialized for the events they were at.During the Covid-19 pandemic I was instrumental in shifting our focus from in-person event to virtual events hosted on Facebook live and IGTV. The Facebook Live "Friday Funday" virtual events averaged 28 thousand organic viewers with the most have 36 thousand views and almost 7 thousand comments. The videos on IGTV were the most watched Virginia Lottery videos on Instagram with over 2000 organic views with the audience.

Richmond, Virginia Area

• Produced, designed and managed Virginia Lottery’s new consumer event activations and sponsorships.• Managed appearances of spokesperson Game Guy and his revamped social pages.• Designed and managed in-stadium and arena signage for Virginia Lottery sports partnerships.• Developed and implemented digital campaigns, Game Guy’s Holiday Dash and Frogger.

Richmond

• Partnered with the Virginia Lottery and their spokesperson, Game Guy to create memorable engaging one-on-one experiences with consumer segments at events and sponsorships.•Advanced Game Guy’s social media content.

Richmond, Virginia Area

• Worked to develop the spokesperson, Game Guy for the Virginia Lottery as part of the brand’s re-launch campaign.• Created and managed Game Guy’s social channels.• Worked on integrated digital game campaigns for the Virginia Lottery; Jeep Seeker and Z-VA• Researched, designed and managed events with a small marketing budget.• Implemented expanding events team with brand ambassadors.

• Created and executed hundreds of on-site events across the country for the Wienermobile.• Represented the company in local and national media outlets.• Chosen to represent Oscar Mayer with the Wienermobile with a high-profile tour in Hawaii for the first time in 18 years.

Master, Advertising-Art Direction

Masters in Art Direction (Advertising)

Comm Arts, Advertising

Activities and Societies: Your Mom Improv, The State News (Daily Comic Strip and Senior Account Executive), and One Club (Founding.