Associate Director Of College Relations And Marketing
Managed and integrated the marketing plan with the college’s overall strategic plan, including the enrollment plan, long-range, short-term and day-to-day strategies and tactics as well as experiential marketing. Managed and implemented an annual budget for marketing. Ensured a consistent and relevant brand through all channels with all audiences. Led concept development, production and evaluation of annual enrollment campaigns (print ads, TV, radio, billboards, publications, website, and other interactive media). Coordinated concept and design of publications bids, production schedules and follow up. Art directed promotional photo and video shoots. Provided oversight for website redesign. Marketing lead for a 24 million dollar major gift campaign.