Joy Dean

Joy Dean Email and Phone Number

Vice President Marketing and Publisher Partnerships, UK and Europe @ optima
United Kingdom
Joy Dean's Location
United Kingdom, United Kingdom
About Joy Dean

Global ad tech leader with 17+ years scaling revenue through strategic partnerships, programmatic expertise, and building high-impact global teams.

Joy Dean's Current Company Details
optima

Optima

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Vice President Marketing and Publisher Partnerships, UK and Europe
United Kingdom
Employees:
57
Joy Dean Work Experience Details
  • Optima
    Vice President Marketing And Publisher Partnerships, Uk And Europe
    Optima
    United Kingdom
  • Hoop Hustle Flow
    Founder, Head Of Brand
    Hoop Hustle Flow May 2020 - Present
    - Overseeing the budget for data led advertising campaigns, resources, and design. - Responsible for P&L, Ecommerce strategy, Customer Growth and CRM.- Responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app).- Consistently optimise the digital shopping experience for our customers globally.- Creation of bespoke and modular event activities to inspire, motivate and increase connection and productivity.-Continually innovate to engage with customers to tell our unique story for body positive, active lifestyles worldwide.Special focus on community and team building, wellbeing retreats, workshops centred around movement and play, self care, productivity and creativity across D2C and B2B audiences.
  • Tobii
    Head Of Addressable Attention Data Uk, Tobii Attention Data Exchange
    Tobii Feb 2023 - Sep 2024
    Stockholm, Stockholm County, Se
    - Manage forecast, pipeline, and overarching GTM strategy for Enterprise SaaS Sales• Lead and execute UK data, tech and analytics strategy to ensure partnership growth- Tasked with exceeding targets, capturing market share, and driving revenue growth against local P&L- Navigate and nurture partnerships with executive leaders across Agencies, DSPs and SSPs- Work closely with the Exec Leadership Team to drive company strategy and initiatives- Build SOM, intellectual rapport and trust via thought leadership and public speaking• Drive education of industry ecosystem in Attention Data Quality, sharing expertise and best practices • Drive revenue growth for our ground truth-centric Attention Data Exchange - focused on quality, always-on, local and passive data- FULLY REMOTE POSITION * First hire on the groundTobii holds one of the world’s largest patent portfolios (1,000+) related to eye-tracking, attention computing, human behavior, and associated technologies.
  • Bloom Uk
    Head Of Creative Services ~ Mentor
    Bloom Uk Mar 2021 - Feb 2024
    Gb
    • Build and execute the creative and brand strategy for Bloom UK, and direct and overseethe deputies dedicated to these two areas• Work closely with the Head of Communications and their deputies to produce inspiring and eye-catching campaign and project assets• Regularly liaise with the LT and initiatives, planning ahead and ensuring adequateBriefs are in place to carry out the deliverables
  • Invibes Advertising
    Vp, Global Data & Supply Partnerships
    Invibes Advertising Nov 2021 - Jan 2023
    Ghent, Be
    • Build and shape approach, coordination, engagement and planning of success metrics for a global accounts in emerging markets• Design comprehensive data led global business actions that drive top line revenue growth • Develop and maintain C-level relationships to expand presence and access across key markets• Work with strategic leadership team to establish objectives that maximise business impact• Communicate global account strategies with internal stakeholders (CDs and local heads of partnerships) to educate and inspire, empower business impact and knowledge across the group• Work collaboratively with key stakeholders internally for the advancement of business strategies at group level• Provide mentorship at group level, including training and support of new hires across the partnerships team• Represent Invibes at key client and industry events
  • Invibes Advertising
    Director Data Strategy & Supply Partnerships, Uk
    Invibes Advertising Apr 2020 - Nov 2021
    Ghent, Be
    • Launch the supply side of Invibes in-feed connected walled garden in the UK from Europe (France/Belgium).• Build and maintain our premium connected walled garden of network partnerships• Create share of mind through relationships with trade associations such as: IAA, IAB, NDA and other trade press• Move into a global role to take on a team of two in our Bucharest office to create our supply-side training academy
  • Lollipop Mentoring Cic
    Mentor
    Lollipop Mentoring Cic Jun 2022 - Nov 2022
    London, Al, Gb
  • World Travel
    Digital Sabbatica
    World Travel May 2019 - Feb 2020
    • Take time for world travel to reignite my creative passions, deepen my interpersonal skills through interactions with non-traditional cultures and societal norms, explore my contribution to industry and simply take time to be still after many moons of academia and media. • Follow the mantra: invest in yourself, in order to invest in others.
  • Ogury
    Head Of Programmatic Uk
    Ogury Apr 2018 - Apr 2019
    London, London, Gb
    * Founding team member of programmatic team in market- Develop GTM strategy for Programmatic Product in the UK- Build and own Agency & Trading Desk relationships across Holdcos- Develop internal training program for managed service sales teams with no previous programmatic knowledge- Manage relationships with key agency stakeholders, trader desks, planners and AV decision-makers- Cultivate strong relationships with all trade desks, increase access to briefs, pitches- Manage pipeline and forecast on deliverable across the programmatic sales team- Report into MD UK, managed budgets of £10-25K per clients, at startup phase- Hire, train and mentor new sales & account managers across EMEA
  • Widespace
    Senior Director, Partnerships & Platform Sales, Western Eu
    Widespace Jan 2016 - Jan 2018
    • Grow Summit mobile platform clients base across direct brands, agencies, sales houses and media owners• Implement strategy for scaling up programmatic spend across the Summit mobile platform• Train Summit clients via live demo of platform features and products• Manage relationships with programmatic buyers and decision-makers• Act as mobile consultant sharing insights, pitch ideas and best practices for all clients• Manage cross-country team (UK, NL, DACH)
  • Widespace
    Head Of Partnerships, Uk
    Widespace Jun 2013 - Jan 2016
    • Develop tier-one UK network marketplace from nil to currently reaching 87% of total internet audience• Drive revenue and profitability through effective trade partnerships with top 500 mobile publishers (invite only)• Develop approved publisher rate card/pricing minimums for local market partners, effectively refocusing mobile partners on pursuing appropriate pricing for brand channels in lieu of the race to the bottom or performance pricing• Launch and continually develop local brand presence, via key strategic digital channels, event sponsorship, public relations and tireless brand advocacy• Lead strategic business development and multi-local network operations strategy• Manage EMEA team of three (UK, NL, DE, FR)
  • Exponential
    Director, Network Development Emea
    Exponential Dec 2009 - Jun 2013
    Emeryville, Ca, Us
    • Exponential Interactive (www.exponential.com) is a leading global provider of advertising intelligence and digital media solutions to brand advertisers in more than 25 countries worldwide.• Our e-X Advertising Intelligence Platform combines world-class data and technology to help brands find and reach and connect with prospective customers using highly engaging creative messaging delivered globally across display, video and mobile• My role focuses on facilitating multi-channel partnerships for our audience engagement divisions including display advertising provider Tribal Fusion, brand engagement platform Firefly Video, in-stream video advertising specialist AdoTube, and mobile advertising provider Appsnack.
  • Exponential
    Senior Manager, Media Buying Uk
    Exponential Dec 2008 - Dec 2009
    Emeryville, Ca, Us
    • Facilitate successful international campaign delivery, business development, and various network operations-related needs• Handle outbound and inbound international distribution expansion efforts. Outbound: identify, create prospect lists, and close strategic publisher partnerships in target markets. Inbound: coordinate with publisher services team to qualify and activate relevant leads• Manage all strategic international publisher accounts by analyzing pricing and supply curve behavior • Create process and workflow around international efforts• Train campaign management team and publisher services team to ensure correct processes are followed and all international needs are met• Oversee all publisher comScore reporting, including completion of monthly definition submission, reach reporting, market positioning and custom package options• Work with product team to spec/develop custom rich media and beyond-the-banner offerings for international salesforce
  • Tribal Fusion Us
    Publisher Account Manager
    Tribal Fusion Us Jan 2007 - Dec 2008
    Us
    • Manage international publisher operations for in-network partners and expand global awareness of Tribal Fusion brand through prospecting strategic out-of-network partnerships• Responsible for internal and external training documents. Oversee training program for new employees in account management, on-boarding prospective publishers and product roll-out.• Manage three-person media buying team across domestic and international teams.• Strategic account management of over 700 publisher accounts and over $15m in revenue per year in Tribal Fusion's Arts & Entertainment vertical. • Management of the A&E channel - solely responsible for growing revenue and performance through in-depth account optimization, technical troubleshooting and site-specific offerings.

Joy Dean Education Details

  • California State University, Long Beach
    California State University, Long Beach
    Design And Applied Arts
  • San Francisco State University
    San Francisco State University
    Visual Communications/Industrial Design
  • Brunel University Of London
    Brunel University Of London
    Web Design/Html Programming

Frequently Asked Questions about Joy Dean

What company does Joy Dean work for?

Joy Dean works for Optima

What is Joy Dean's role at the current company?

Joy Dean's current role is Vice President Marketing and Publisher Partnerships, UK and Europe.

What schools did Joy Dean attend?

Joy Dean attended California State University, Long Beach, San Francisco State University, Brunel University Of London.

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