An enthusiastic and multi-faceted PR and Communications professional focused on cross-border technologies and emerging markets.Originally from Beijing, I fell in love with the cultural diversity and development potential for the African countinent and made it my lifelong vision. Currently on a mission to transform the image of Africa in China and global markets through media relations and facilitating international business partnerships, specifically in the tech and startup ecosystems. "Try to learn something about everything and everything about something." - Thomas HuxleyI believe in the power of learning. I always challenge myself to step outside of my comfort zone and take every challenge as an opportunity to learn something new. It has helped me gain many different perspectives in life. Each day, I'm seeing the world with new eyes.I'd like to consider myself as the ultimate dot-connector because I like to find the hidden connections among events, things, and people that are often missed in the noise and crowd. Tying up the loose ends often brings me great and fun discoveries. Yes, you may call it a secret pleasure of mine.For me, this is the most satisfying part in the journey of life.- Want to join me on my adventures? Feel free to follow me on Twitter (@HeatherleePSU), Instagram(@dotconnector.me) or Medium (@Yixuan heatherli)!
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Market Entry ConsultantVanguard EconomicsChina -
Investor Accelerator Venture FellowDream Vc Jun 2023 - PresentDream VC is an investor accelerator running remote community-driven venture capital fellowships specifically focused on the African continent. The Investor Accelerator is Dream VC’s flagship program focused on helping seasoned senior career professionals pivot into investing, with a keen focus on leadership development. -
China-Africa ConsultantChina Europe International Business School (Ceibs) Jun 2023 - PresentAccra/RemoteSince its launch in 1994, the China Europe International Business School (CEIBS) has solidified its reputation as the leading international business school in Asia and one of the top b-schools in the world. A non-profit Sino-European joint venture, CEIBS has campuses in Shanghai, Beijing, Shenzhen, Zurich and Accra.CEIBS was the first Asia-based business school to achieve top-tier global rankings for its MBA, EMBA and Executive Education programmes, and was the first business… Show more Since its launch in 1994, the China Europe International Business School (CEIBS) has solidified its reputation as the leading international business school in Asia and one of the top b-schools in the world. A non-profit Sino-European joint venture, CEIBS has campuses in Shanghai, Beijing, Shenzhen, Zurich and Accra.CEIBS was the first Asia-based business school to achieve top-tier global rankings for its MBA, EMBA and Executive Education programmes, and was the first business school in mainland China to earn the internationally recognised EQUIS accreditation. Show less -
Founder | Pr + Business ConsultantThe Dot Connector Nov 2017 - PresentBeijing | Shanghai | Nairobi | AccraA tech-savvy, energetic and adventurous freelance consultant in collaboration with top Africa-focused startups & SMEs across various industries, with a focus on China-Africa Relations and Cross-Border Technology in emerging markets. She hosts China-Africa Business Meetups in Beijing and Shanghai as an intentional way to bridge the gap between the two very diverse communities. She's also the podcast host for New Frontiers of New Africa Tech.Heather is also the organizer of creative… Show more A tech-savvy, energetic and adventurous freelance consultant in collaboration with top Africa-focused startups & SMEs across various industries, with a focus on China-Africa Relations and Cross-Border Technology in emerging markets. She hosts China-Africa Business Meetups in Beijing and Shanghai as an intentional way to bridge the gap between the two very diverse communities. She's also the podcast host for New Frontiers of New Africa Tech.Heather is also the organizer of creative events like Coffee Co-Lab and Shanghai Women in Media, where she hosts regular events in bringing together industry professionals.Specialization: PR, media relations and social media marketing; general business consultancy.Some past clients: 华为 Huawei Mobile Services 标银银行 Stanbic Bank中国离岸 China Offshore中国非洲商会 African Business Chamber And more...If you'd like to get in contact with Heather for a FREE consulting session or explore how to collaborate, you can book a time slot to speak with her directly at calendly.com/thedotconnector. Show less -
West Africa General Manager (Big Data & Ai Lab)Datasparkle Jan 2024 - Aug 2024Lagos State, NigeriaIn my new role at Data Sparkle, I’ll be in charge of the operations of its new Big Data and AI division in Nigeria & West AfricaList of products:- DataSparkle (www.datasparkle.net), data and analytics platform for emerging markets;- AppSparkle, the first mobile application insights tool for emerging markets;- PopData, the first brand insights tool for emerging markets;- GoodsTurbo, sales intelligent platform for Africa - SnowBall, a lightweight, comprehensive and… Show more In my new role at Data Sparkle, I’ll be in charge of the operations of its new Big Data and AI division in Nigeria & West AfricaList of products:- DataSparkle (www.datasparkle.net), data and analytics platform for emerging markets;- AppSparkle, the first mobile application insights tool for emerging markets;- PopData, the first brand insights tool for emerging markets;- GoodsTurbo, sales intelligent platform for Africa - SnowBall, a lightweight, comprehensive and reliable data acquisition and processing tool;- Aegis (www.financeaegis.com), the first financial risk management platform for Africa.Looking forward to exploring new horizons of the intersections of AI innovation and its socio-economic applications in Africa in collaborations with top organizations and talents on the continent. Show less -
Project Manager: Africa WeekNorrsken Jan 2023 - Jun 2023Kigali, Kigali City, RwandaNorrsken Kigali House is the biggest startup hub in East Africa, supporting entrepreneurs to tackle the biggest challenges in the world. Organizing a one-of-a-kind startup festival in Nov. 2023 that showcases the continent’s evergoing tech and startup ecosystem. Details coming soon! -
CopywriterQumin Aug 2019 - Jan 2023Shanghai City, ChinaFreelance social media copywriting across Facebook, Twitter, and Instagram for Huawei Mobile Services Global. -
Programs And Partnerships LeadWeee Centre Aug 2022 - Sep 2022Nairobi, KenyaAmplifying global dialogues around sustainability and creating opportunities in electric & electronic waste (e-waste) management in Africa and Beyond. -
ConsultantCircularinnovationhub Aug 2022 - Sep 2022Nairobi, KenyaFostering innovation in the circular economy through programs, trainings and concept tackling for businesses and young innovators in Africa and beyond. -
Customer Relationship Management Business Consultant (China Desk)Diamond Trust Bank Dec 2021 - Aug 2022Nairobi, KenyaDiamond Trust Bank Kenya Limited is an award-winning tier 1 lender in Kenya that is also listed in the Nairobi Securities Exchange. Providing consultancy on the newly launched China Desk with clients from various industries. -
Pr And Events ExecutiveWimbart Oct 2021 - Jan 2022Nairobi | AccraPR consultancy for fast-growing African tech startups.http://wimbart.com -
Brand Marketing ConsultantBeijing Kunlun Tech Co Ltd (Sz:300418) May 2021 - Dec 2021Beijing, ChinaBrand & Product Content Localization Consultant for OPay, a leading Financial Technology company in Nigeria Market. -
China Business ManagerRoot Communications Llc Jan 2020 - Sep 2021Shanghai City, ChinaStrategic cross-border PR for technology brands. We help companies in the APAC region connect with global media. -
Brand Pr Manager (Infinix)Transsion Jan 2021 - May 2021Shanghai, ChinaBrand PR and CSR Consultant for one of the fastest-growing online premium phone brands Infinix in emerging markets with a focus on Africa (Nigeria, Egypt, Kenya) and youth audience. https://www.infinixmobility.com -
Business Services ConsultantBaopals Sep 2019 - Dec 2020Shanghai City, ChinaAs a Business Services Consultant at Baopals, I help foreign entrepreneurs in China with the setup & training of Taobao/Baopals shops and advise on WFOE registration and best Wechat marketing practises. -
Overseas Content Specialist伽蓝(集团)股份有限公司 Jala Group Co. Jul 2020 - Oct 2020Shanghai, ChinaBringing the No.1 Chinese cosmetic brand to the world. -
Content CreatorWiredcraft Apr 2020 - May 2020Shanghai, ChinaWiredcraft creates & grows digital products for the world’s best brands.More info: https://wiredcraft.com/ -
PathmasterPullpath Dec 2019 - May 2020Shanghai City, ChinaBuilding two-way communication content for a new way of customer experience tracking: Pull > Push. -
Communications ConsultantDevelopment Reimagined May 2019 - Jul 2019Beijing City, ChinaAssisted the newest initiative of the firm to provide strategic and bespoke training, alongside practical implementation support for 10 African Businesses to utilize the opportunities provided by the 2019 African Import Expo to create partnerships that enable them to scale up their manufacturing operations in Africa to meet new demand in the Chinese market. Main responsibilities:- Facilitate meetings with potential clients and investors alongside government partners and key… Show more Assisted the newest initiative of the firm to provide strategic and bespoke training, alongside practical implementation support for 10 African Businesses to utilize the opportunities provided by the 2019 African Import Expo to create partnerships that enable them to scale up their manufacturing operations in Africa to meet new demand in the Chinese market. Main responsibilities:- Facilitate meetings with potential clients and investors alongside government partners and key businesses leaders- Provide logistical support on the design, strategy and implementation of an interactive and innovative ‘stand’ at the country pavilion during the expo- Provide social media and communication support for biggest impact- Facilitate industry side events during the expo- Lead on engagement of a KOL and other tech-related activities (e.g. VR) Show less -
Events And Community ManagerTechnode.Com Apr 2018 - Apr 2019Beijing City, ChinaTechNode is a tech blog, written in both English and Chinese, focused on startups and tech happenings in China and Asia in general. TechNode also organizes TechNode Touch (TNT), a monthly meetup for startups, and ChinaBang Awards, an annual event that rewards the best Chinese startups, in Chinese tech cities. TechNode is the official partner of TechCrunch in China and manages TechCrunch.cn and TechCrunch conferences in China.Main Responsibilities:- Launched and organized bi-weekly… Show more TechNode is a tech blog, written in both English and Chinese, focused on startups and tech happenings in China and Asia in general. TechNode also organizes TechNode Touch (TNT), a monthly meetup for startups, and ChinaBang Awards, an annual event that rewards the best Chinese startups, in Chinese tech cities. TechNode is the official partner of TechCrunch in China and manages TechCrunch.cn and TechCrunch conferences in China.Main Responsibilities:- Launched and organized bi-weekly Tech after Hours events, as well as partner events including TechCrunch Shenzhen/Hangzhou and Asia Hardware Battle’s after party and meetups. - Enhanced internal and external communication through facilitating tech communities through various online and offline platforms including Wechat, Linkedin, and Twitter. - Developed and maintained partnerships with community players in different tech ecosystems in various cities across China.More info: technode.comWe are actively looking for community partners as well as event collaborations. If you have any ideas or would like to work with us, feel free to drop me an email at heatherli@technode.com. Show less -
China Market DeveloperAngelhack Apr 2018 - Apr 2019北京AngelHack, a female-owned, female-majority company is the world’s largest and most diverse developer ecosystem, helping to drive open innovation of tech products, platforms and brands with extraordinary smarts, scale and speed. Known as pioneers of global hackathons for more than 5 years, AngelHack’s 125,000+ developers, designers, and entrepreneurs in 44 countries around the world compete to build, test and launch new solutions over the course of a weekend. In 2013, they… Show more AngelHack, a female-owned, female-majority company is the world’s largest and most diverse developer ecosystem, helping to drive open innovation of tech products, platforms and brands with extraordinary smarts, scale and speed. Known as pioneers of global hackathons for more than 5 years, AngelHack’s 125,000+ developers, designers, and entrepreneurs in 44 countries around the world compete to build, test and launch new solutions over the course of a weekend. In 2013, they created the HACKcelerator program to connect winning hackathon ideas with mentors, and experienced entrepreneurs - building them out into full-fledged startups. Their nonprofit arm, Code For A Cause focuses on diversity and inclusion, advocating for girls, women, minorities, and vets in tech. They have hosted events in partnership with UN Women, Capital One, NYC Camp, World Bank, and more.More info: angelhack.comWe are actively looking for media partners and sponsors for our upcoming global hackathon series. If you are interested in working with us, feel free to drop me an email at heather@angelhack.com. Show less -
Community AssociateCohatch Aug 2016 - Jun 2017Worthington, Ohio"COhatch is a co-working space built around the way you live, rather than having to build your life around work. We're located in the very communities from which our members reside and offer much beyond WiFi and a desk. Come to COhatch and discover your vocational purpose - where your personal happiness and your community's needs meet."More info: https://cohatch.com/Main responsibilities: - Participated in daily administration and customer services as part of the founding… Show more "COhatch is a co-working space built around the way you live, rather than having to build your life around work. We're located in the very communities from which our members reside and offer much beyond WiFi and a desk. Come to COhatch and discover your vocational purpose - where your personal happiness and your community's needs meet."More info: https://cohatch.com/Main responsibilities: - Participated in daily administration and customer services as part of the founding team. - Led on organization of community events including local artisan markets and educational workshops for the onsite co-working community and drive sales. - Initiated community outreach through creation of Give Scholarship for nonprofit members. Show less -
Iseed InternInternational Friendships Aug 2016 - Jun 2017Columbus, Ohio Area"International Friendships, Inc (IFI) is a community organization that works in partnership with universities and Christian volunteers to promote friendship and hospitality for international students, scholars and family members. IFI also partners with internationals through on-campus student organizations."More info: https://www.ifipartners.org/ -
Camp CounselorCamp Krislund May 2016 - Aug 2016State College, Pennsylvania AreaMore info: http://krislund.org/
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Communications InternPenn State University - College Of Civil And Environmental Engineering Feb 2016 - May 2016State College, Pennsylvania Area"The Penn State Civil and Environmental Engineering Department, established in 1881, is internationally recognized for excellence in the preparation of undergraduate and graduate engineers through the integration of education, research, and leadership."More info: http://www.cee.psu.edu -
Public Relations ManagerJm Ponte Photography Nov 2014 - May 2016State College, Pennsylvania AreaWe are a student-run photography studio that specializes in cinematographic fashion & professional portraitshttp://www.jmpontephotography.com/
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Content Management InternGoodworld Sep 2015 - Dec 2015Washington D.C. Metro Area“GoodWorld empowers donors to give and raise money for their favorite causes on social media. We make giving as simple as writing #donate in a Facebook comment or in a Twitter tweet. With GoodWorld, social media pages can become a viral network of social giving.”More info: https://goodworld.me/ -
Event Planning InternAtlantic Council Aug 2015 - Dec 2015Washington D.C. Metro AreaThe Atlantic Council promotes constructive leadership and engagement in international affairs based on the Atlantic Community's central role in meeting global challenges. More Info: http://www.atlanticcouncil.org/ -
Communications InternFree The Slaves Jun 2015 - Aug 2015Washington D.C. Metro AreaFree the Slaves is building a world without slavery by demonstrating that ending slavery is possible.More info: http://www.freetheslaves.net/ -
Storyteller & Community AnimatorNew Leaf Initiative Jan 2015 - Aug 2015State College, Pennsylvania AreaNew Leaf is a nonprofit hub for leaders and innovators in the community to gain the skills, knowledge, and partners they need to grow their ideas. The organization is the center of entrepreneurship and hope to keep fostering culture of new ventures and innovations in State College.More info: http://newleafinitiative.org/ -
Strategic Communications InternPenn State University Aug 2014 - Aug 2015State College, Pennsylvania Area- Brainstormed stories ideas with the strategic communications team and wrote news articles for diverse internal and external audience on Penn State News - Managed official Twitter account through Hootsuite. Interacted with other official Twitter handles and maintained an engaging relationship with 1000+ followers on a daily basis. Sent out an average of 5 original informational tweets every weekday. -
Transition PartnerPenn State Intensive English Communication Program Jan 2015 - May 2015State College, Pennsylvania Area- Leading orientation activities, organizing social events and providing interpersonal support for 65 students participating in Penn State Intensive English Communications Program from diverse cultural backgrounds. -
Student RepresentativePenn State University - College Of Communications Pr/Ad Alumni Board May 2014 - May 2015State College, Pennsylvania Area- Assisted the board members in coordinating events that promote the engagement between College of Communications students and alumni, representing students in the field of Advertising and Public Relations.Fall 2014: Oct.12 "Mocktails and Real Alumni Advice", Nittany Lion Inn -
Social Media DirectorPenn State Advanced Vehicle Communications Team Aug 2014 - Dec 2014State College, Pennsylvania AreaPenn State Advanced Vehicle Team is currently participating in EcoCAR3 (Link: http://ecocar3.org/), a 4-year competition sponsored by U.S. Department of Energy (DOE) and General Motors. EcoCAR3 is challenging 16 North American university teams to redesign a Chevrolet Camaro to reduce its environmental impact, while maintaining the muscle and performance expected from this iconic American car.The communications team works alongside with the engineering team, promoting awareness of the… Show more Penn State Advanced Vehicle Team is currently participating in EcoCAR3 (Link: http://ecocar3.org/), a 4-year competition sponsored by U.S. Department of Energy (DOE) and General Motors. EcoCAR3 is challenging 16 North American university teams to redesign a Chevrolet Camaro to reduce its environmental impact, while maintaining the muscle and performance expected from this iconic American car.The communications team works alongside with the engineering team, promoting awareness of the competition and team efforts to the general public and local community. The communications team will be evaluated separately as part of the competition.- Built audience for various newly-established social media accounts. Increased the number of followers by 100% on Twitter and by 300% percent on Facebook in the course of 3 months.- Came up with strategies to engage with the audience by posting in different themes daily.- Engaged with public events to raise awareness of the team in local community. - Wrote press releases and media advisories to promote media coverage of various events. Show less -
Student EmployeeHub Dining Aug 2013 - Oct 2014State College, Pennsylvania Area- Performed various tasks in various locations in HUB Dining, including Sbarros, Burger King, Chick-fl-a, and Starbucks.- Worked 10 hours a week through early morning and weekend shifts while taking full class loads. -
Marketing/Videography InternShaver'S Creek Environmental Center Jan 2014 - May 2014Petersfield, Pa- Assisted with social media management in various accounts including Facebook, Twitter, Flickr, Tumbler, and Google+.Main Project: Photo-a-day- Initiated the idea of a Podcast series; assisted with the implementation on script writing and audio editing.- Wrote blog entries for the website and Long-Term Ecological Reflections Project(LTERP) on 8 sites.- Designed posters through Adobe InDesign and captured the public events through photography&videography. -
Back Stage CrewCenter Of Performing Arts Aug 2013 - May 2014State College, Pennsylvania Area- Setting up the stage for various public events for Penn State Center of Performing Arts as a student employee, including theater shows, musicals and sport games. -
Sales And Marketing InternMni - Market News May 2014 - Jul 2014London, United Kingdom"MNI is the leading provider of news and intelligence specifically for the Global Foreign Exchange and Fixed Income Markets, providing timely, relevant, and critical insight for market professionals and those who want to make informed investment decisions. MNI Indicators specialises in business and consumer focused macro-economic reports and publishes data on a monthly basis, offering unique macro-economic data and insight to businesses and the investment community." - Participated in… Show more "MNI is the leading provider of news and intelligence specifically for the Global Foreign Exchange and Fixed Income Markets, providing timely, relevant, and critical insight for market professionals and those who want to make informed investment decisions. MNI Indicators specialises in business and consumer focused macro-economic reports and publishes data on a monthly basis, offering unique macro-economic data and insight to businesses and the investment community." - Participated in positioning and engaging with target businesses and customers in key position with the newly-established MNI Indicators group, working efficiently with Microsoft Office and Bloomberg.- Assisted in sales on economic data of new emerging markets in Asia, Africa and South America with companies in fields of finance, energy and manufacturing.- Gained insights in financial information industry and marketing in a global context.- Completed a research paper individually on big data’s impact on contemporary marketing research. Show less -
Student CoordinatorGlobal Engagement And Leadership Experience Nov 2013 - Mar 2014State College, Pennsylvania Area"The Global Engagement and Leadership Experience (GELE) is a two-and-a-half day conference that brings together international and U.S. students to discuss and learn about aspects of global leadership."I participated in Fall 2013 and came back as a student coordinator in Spring 2014. I gained valuable experience engaging with people from diverse cultural backgrounds and insights on global leadership.I'm passionate about bringing people together. The world is becoming a smaller… Show more "The Global Engagement and Leadership Experience (GELE) is a two-and-a-half day conference that brings together international and U.S. students to discuss and learn about aspects of global leadership."I participated in Fall 2013 and came back as a student coordinator in Spring 2014. I gained valuable experience engaging with people from diverse cultural backgrounds and insights on global leadership.I'm passionate about bringing people together. The world is becoming a smaller place every single day. And it's important for us to see through all the differences we have and realize the one identity we share as global citizens. Together we can make our world a better place. Show less
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Media Relations InternThe Jane Goodall Institute Jun 2013 - Aug 2013Beijing City, ChinaMain Projects: Say NO to Shark Fin; Organic Grow Project- wrote bilingual news for the website and created an issue of season newspaper.- Organized social media content through broadcasting messaging on Tencent WeChat, a interactive platform similar to WhatsApp and generated interaction with 10000+ followers on SinaWeibo, a platform similar to Twitter.- Arranged and supervised volunteer activities for college students to actively engage with the public.- Led teenagers to a 3-day… Show more Main Projects: Say NO to Shark Fin; Organic Grow Project- wrote bilingual news for the website and created an issue of season newspaper.- Organized social media content through broadcasting messaging on Tencent WeChat, a interactive platform similar to WhatsApp and generated interaction with 10000+ followers on SinaWeibo, a platform similar to Twitter.- Arranged and supervised volunteer activities for college students to actively engage with the public.- Led teenagers to a 3-day summer camp learning about environment and organic farm. - Assisted in media coordination, inviting journalists to cover a public event featuring celebrity ambassadors to held in central business district of Beijing.- Worked on photography of events and promotional videos. Show less -
Miss EtiquetteSouth African Tourism Apr 2012 - May 2012Beijing City, China- Promoted tourism to South Africa by giving a presentation to 100+ guests attending the event.- Presented prizes as Miss Etiquette for 50+ honored guests on recognition of significant contributionon promoting South African tourism. -
Sales PromoterVats Group Mar 2012 - May 2012Beijing City, China- Assisted with sales and distribution of tickets prior to Jacky Cheung concert sponsored by the wine company. Jacky Cheung is an influential Hong Kong songwriter and singer with records sales of millions across the world.- Participated in brand promoting and sales. Engaged with customers through interactive activities.
Yixuan Heather Li Skills
Yixuan Heather Li Education Details
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Public Relations, Advertising, And Applied Communication -
Political Science And Government -
Digital Entrepreneurship & Innovation -
High School Diploma
Frequently Asked Questions about Yixuan Heather Li
What company does Yixuan Heather Li work for?
Yixuan Heather Li works for Vanguard Economics
What is Yixuan Heather Li's role at the current company?
Yixuan Heather Li's current role is Market Entry Consultant.
What schools did Yixuan Heather Li attend?
Yixuan Heather Li attended Penn State University, Penn State University, Penn State University, The College Of Global Studies At Arcadia University, Beijing No.8 High School.
What are some of Yixuan Heather Li's interests?
Yixuan Heather Li has interest in Dance, Art, New Technologies, Digital Photography, Health, Children, Aikido, Education, Environment, Science And Technology.
What skills is Yixuan Heather Li known for?
Yixuan Heather Li has skills like Social Media, Public Speaking, Event Planning, Public Relations, Microsoft Office, Media Relations, Editing, Event Management, Strategic Planning, Research, Digital Marketing, Digital Strategy.
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