Established a media platform that envisions new, practical, and innovative methods of delivering communications to millennials and Gen Zs, resulting in a rapid audience reach growth in the past two years. Overall, COMMONER has garnered around 50,000 organic followers across different platforms and more than 2 Million accounts reached on Instagram alone.• Developed new media verticals that address particular audience behaviors such as our “news slides,” video essays, explainer blogs, and subscription-based newsletter. The verticals have garnered the attention of other media businesses and publications, and other civil society organizations because of their effectiveness in delivering information.• Handled official partnerships with other non-profit organizations, businesses, and academic institutions, among others• Headed a research project in partnership with the University of Massachusetts-Amherst about the impact of influencer-mediated information during the COVID-19 pandemic• Appears in various media engagements in the Philippines and abroad

• Serves as liaison between Production Village and agencies MullenLowe, Ogilvy and Mather, SOHO Square Philippines, Bates and Chi, and FCB Manila • Manages high-value multinational clients in FMCG, Pharmaceuticals, and Food and Beverage industries including Unilever, Nestle-Wyeth, Unilab, Palmolive-Colgate, Jollibee Food Corporation, among others• Supervises creative development of projects from briefing stage to release• Leads production teams and ensures that quality, timeline, and fiscal acuity are top notch and serve the best interests of the company, the agency, and the client• As this is a client-facing role, I provide guidance to agency creative and account managers, brand managers, and C-level executives with regards to feasibility and execution of projects• Experienced in producing across time zones and territories with agencies, clients, and production teams in South East Asia, Australia, Western Europe and East Africa.

Comes up with creative concepts and copies for advertising materials in above-the-line (TV, Radio, Print) and digital media.

Project 360 was a small advertising agency created for Advertising Creatives class in the university which competed in AdQuest 2014. The agency bagged four major awards such as Best Corporate Presentation, Best PR and Events, Best in Strategy, and a runner-up for Best in Creatives

Calibre of Uno HOC is a broadcast-planning agency created for a school-based competition, BroadQuest. In this competition, the agency bagged Best in Broadcast Plan, Best in Broadcast Programming, Best in Creatives and the top award, Agency of the Year.