Matt Mckay Email and Phone Number

• Leading all aspects of strategic communications alongside the implementation of initiatives designed to engage, educate and entertain existing and prospective customers, visitors, the media and stakeholder communities• Integral part of the distillery team with a highly varied role which encompasses strategic digital and traditional marketing communications, brand development, media relations, consumer education and public speaking• Development of brand identity, collateral, physical and digital assets• Official spokesperson and public face of distillery • Conception, delivery and measurement of all marketing communications activities – traditional, digital and experiential• Development and communication of key business messages alongside inspiring and authentic stories tailored by channel/country• Creation of all copy for investors, media and customers (both physical and digital)• Controlling budgets and tracking engagement to inform data-driven decision making• Reputation management and strategic advice on business development, release schedules, allocations and pricing• Foundation and ongoing development of community engagement initiatives designed to increase visibility, loyalty and revenue• Developing and spearheading all collaborative projects such as with Transport for London (The Spirit of the Underground), Compass Box (Duality) and Brew by Numbers • Training and mentoring the distillery team to create world-leading visitor experience

• Overseeing all aspects of strategic communications alongside the implementation of initiatives designed to engage, educate and entertain existing and prospective customers, visitors, the media and stakeholder communities• Development and implementation of brand identity, collateral, physical and digital assets• Establishment of multi-channel communication strategies to engage with stakeholders and to establish companies’ brand voice and credentials• Creation of all copy for investors, media and customers (both physical and digital)• Leading digital engagement – including SEO, Ads, social media, content creation and analytics• Official spokesperson and public face of distillery • Controlling budgets and tracking engagement to inform data-driven decision making• Reputation management and strategic advice on business development, release schedules, allocations and pricing• Supervising and motivating the distillery team to create a world-leading visitor attraction• Training and mentoring the distillery team to create world-leading visitor experience • Leading on all whisky blending and expression creation for the distillery including wood policy and cask sourcing• Leading ‘The Dava Way – Dunphail’s independent bottling operation – sourcing and managing casks, arranging all bottling logistics and managing all marketing and communications activities

• Leading international communications team with a remit covering reputation management, media relations, awareness and change campaigns and creative design• Development and delivery of strategic global communications campaigns across content creation industries including public affairs• Founding and expansion of press office function encompassing all channels (international print, trade and social web)• Development of policy positions and thought-leadership programes• Design and delivery of all creative communications including development of infographics, mobile apps and personalised newsletters•Directing global events portfolio including conferences, seminars and webinars•Led full rebranding and of the Association including new logo, website and online member portal•Design, analysis and positioning of global quantitative and qualitative industrial research projects

Communications consultancy covering: Corporate communications, media relations, digital commmunications, internal communications and event management

• Founded and developed communications function including science and corporate press offices, internal communications, creative communications and events• Successfully delivered proactive communication campaigns for a portfolio of over 220 online healthcare/science journals – generating over 3,000 media stories per month• Lead industry communications positioning open access publishing as viable model for communication of scholarly research• Developed large (50,000+ individuals) social web presence including Twitter, Facebook, LinkedIn, Sina Weibo (China)• Founded international events team • Built, lead and managed communication and events teams