Deanna Schindler-Ord Email & Phone Number

Portland, Or, Us

Herzogenaurach, Bavaria, De

Manage strategy and planning, bringing the adidas brand to life on Amazon. Working cross-functionally within adidas in addition to collaborating with Amazon teams to ensure strategic thinking, creative execution, and growth. Day-to-day responsibilities include calendar management, content agency communication, photo & video shoot oversight, sample coordination, and supporting partnership marketing. Family leave coverage role.

Herzogenaurach, Bavaria, De

Manage adidas US's digital retail content program for all owned endpoints/screens and some wholesale accounts. Cross-category role, collaborating across the company matrix - retail marketing, merchandising, brand marketing, store staff, internal/external agencies & hardware technology - to create in-store consumer videos, mixing complex digital touchpoints with traditional retail marketing. Managing strategy, schedule, specs, technology, design, process development and strategy​ for brand campaigns, product marketing, events & reactive creative.

Herzogenaurach, Bavaria, De

Senior PM on LACE (Local Agile Content Engine), a Global team created to drive cross-category, omni-channel, quick-turn reactive content efforts locally and worldwide. Managed fast, impactful cross-category digital activation campaigns for unplanned commercial/sport/cultural moments, partnering with corporate and Market stakeholders. Introduced creative modularity and improved process & documentation. Managed department budget, agency and internal communications including team newsletter, coordination with global markets and relevant business units including Ecommerce, Social, Innovation, Membership, Wholesale, rapid product creation, branding & retail teams.

Chicago, Illinois, Us

Team leader, managing national grocery account - owning client communications and the creative development process. Collaborating with members of functional areas including strategic, creative, technical/QA in four offices/three time zones to deliver timely email & web campaigns and content. Managing both long-term & quick-turn projects with frequent changes in scope by successfully balancing prioritization and overall impact.

Amsterdam, Noord-Holland, Nl

Improved service and communications while owning the relationships with Phillips’ 17 Markets for the Digital Services department. On senior management team, leading what was essentially an internal digital agency, received the “Team Up to Excel” award for developing outstanding training and communications for the launch of a new “way of working” global initiative. Led a cross-functional team of project managers and subject matter experts, building successful partnerships with our local counterparts - some of Digital Service’s toughest customers - whose needs and expectations ran the gamut, as demonstrated by a precipitous drop in complaints and escalations under my leadership, while internal quarterly ratings and compliments for my team skyrocketed. Oversaw budgets and vendors, owned capacity and succession planning, and improved work flows and processes for CRM campaigns, digital content, and website updates and localization for our regions worldwide.

Amsterdam, Noord-Holland, Nl

Managed a small team of project managers within Digital Services, a sub-group of Philips’ Enterprise Information Management department. We work as an internal agency, handling CRM campaigns and website updates for our Markets around the world, working within the Philips Matrix. I function as a team lead, account director and project manager, handling my own “clients”. Role includes budget management, directing junior DSMs, process/work flow development/improvement and day-to-day project management.

Dutch work visa holder, available for program management involving digital front- or back-end, content creation, development management, or localization projects.Volunteer, De Nieuwe Internationale School Esprit, 9/14 to 12/16Social media assistance, after-school programming management, party planning, process development and informal parent ombudsman. Manager, Ord Family move from Portland, Oregon to Amsterdam. Dutch work visa holder, focused on the management of the Ord Family move from Portland, Oregon to Amsterdam, The Netherlands. Specializing in long-distance apartment rental, international education research, child psychology, pet flight logistics (including misunderstood breeds), household shipping, domestic home rental, automotive sales and custom cargo bike order negotiations. Role includes the learning and comprehension of the Dutch language, culture and primary education system.

Beaverton, Or, Us

1/13 - 7/13: Managed internal Digital Tech infrastructure project. Lead multi-organizational team to stand up new hardware & software environments, create updated processes for launching new experiences, and troubleshoot problems of all sizes. Worked with other capability groups to decouple inter-dependencies, archive legacy experiences & static content, and upgrade functionality.2/12 - 12/12: Managed intake & release process of Digital Brand communications for Consumer Digital Technology's Change Control Board. Engagement Lead for NikeGolf.com, Jumpman23.com and SPARQ. This included agency communications, process development, calendar & work flow management, internal approvals and resource balancing.

Beaverton, Or, Us

Led brand portion of Nike Sportswear global site redesign: creative, technical & content management reset, launching on Adobe Day CQ5 CMS platform. Negotiated and prioritized tasks, budgets and schedules with multiple agencies & internal Nike teams. Managed localization, scheduling, vendor selection, invoicing (SAP) and process development. Handled all aspects of digital content creation, including brief development, photo & video shoots, sample product coordination & cross-team relationships. Co-managed content calendars & responsible agencies for site and social media outlets.• Globally launched NikeSportswear.com, Nike’s first HTML site based on the Adobe Day CQ5 CMS platform, on time, for 22 regions.• Coordinated launch of NIKEiD within CMS platform.

Beaverton, Or, Us

Managed brand, retail, print and special design projects for a variety of internal clients including brand executives and key retail accounts. Duties included scheduling, vendor selection & management, invoicing, client relationship building, artist/vendor/price/material research and process development.

Beaverton, Or, Us

Managed a cross-discipline "Save Sport/Access to Sport" initiative. Owned communications with key non-profit partner, Up2Us, and collaborated with communications, government affairs, global brand, digital sport & digital commerce to develop Get:Set, a coalition to "build stronger communities through sport". Managed agency review & contracts, brand development, website strategy & creation, event planning & execution.

Beaverton, Or, Us

Managed content development for Nike's Global Digital Commerce Content team. Managed creative content, global schedules and regional asset sharing for day-to-day, key product and holiday concepts for NikeStore.com and NIKEiD.com. Managed agency, strategy and brief development, email and site campaigns. • Developed cross-regional, creative sharing processes for Nike’s digital commerce teams, resulting in significant cost and time savings.• Lead Global creative development for the Zoom Kobe IV iD on NIKEiD.com.

Portland, Or, Us

Managed Intel OEM program, providing strategic and tactical guidance for domestic and international promotional programs. Served as the point person for the IBM, Hewlett-Packard and Dell marketing contacts while developing long-term marketing communications, event and training plans.

Beaverton, Or, Us

Managed creative content, global schedules and regional asset sharing for day-to-day, key product and holiday concepts for NIKEiD.com. Managed agency, strategy and brief development, email and site campaigns. Interim site manager from 12/06 through 4/07, while assisting with search for replacement.

Ba, Communications

Sociology