Edwin Daniel Email & Phone Number

Bengaluru, KA, IN

Bengaluru, Karnataka, India

Elevating early stage startups run by passionate founders with all things scaling, funding and operations.

Bangalore Urban, Karnataka, India

• Driving Demand Generation/Sales, Branding, Retention and PR across four countries for four entities valued at $600 Mil - Leading a team of 5 country managers, agencies and freelancers to diversify channels from 4 to 35.
• Spear heading organic demand through ASO, influencer marketing, community engagement etc to generate 70% org demand
• Leading employer branding through LinkedIn visibility, improving recruitment process etc
• Customer lifecycle marketing to improve overall signup rates, retention by 10% year on year, thereby reducing overall costs
• Influencer marketing to launch product
• Lead Rebranding and transition from digital lender to Nationalised bank in Kenya and transitioning acquired entity in-house

Bengaluru Area, India

• Leading 14 member marketing and 26 member sales team for online customer acquisition for academic classes and workshops
• Budgeting online performance and branding marketing spends across all online channels for acquisition– Facebook Lead Generation, SEM, GDN, Tiktok, Taboola, influencer marketing etc
• Managing engagement campaigns through Emails, text, Masterclasses, workshops and whatsapp to increase LTV, and NPS
• Deployment and monitoring of reactivation campaigns for churned customers
• Created processes and metrics for reducing lead closure time from 12 days to 5 days and higher accountability
• Assisting in building the in-house marketing team and transition from outsourcing to in-house resource creation

Bengaluru, Karnataka, India

• Managing a monthly budget of over $3Mil (20 crores) across online branding, acquisition and top of funnel metrics
• Overseeing overall performance strategy in vernacular languages through UAC, Paid Social – Fb, Insta, tiktok, DV360
• Instituted onboarding of ground sales team through agencies for a projected acquisition of 70,000 new merchants
• Managing offline branding budget of about 50Lakhs/month for user acquisition and brand building
• Building out funnels and tracking metrics through Appsflyer and Clevertap and subsequent source optimization

-Built a team of 6 members in marketing and 5 in sales to achieve 38X growth in 24 months at an average CAC of 180 with 50% M6 retention-Managed budgeting of 4 Crores for acquisition, branding, retention and reactivation -Instituted on ground sales for direct customer acquisition and brand building leading to 7% of overall acquisition-Built the.

Bengaluru Area, India

-Overseeing the reactivation of 3% of lapsed customer base through automated programs, incentives, surverys and resolution-Lead sourcing and advertising on the platform and collateral for partner brands to generate 1.5LPM additional revenue -Benchmarking of product assortment across competitors to prune the product listing from 6400 to 600 and retaining.

Gurgaon, India

• Led a team of 9 post graduates to manage ROI driven marketing activities for 10 cities with potential reach of 20 million users
• Handled a budget of Rs.3 Crores for Primarily BTL activities and alliances for hyper local marketing campaigns
• Rebranding of Groupon to nearbuy – Devising Communication strategy, timeline and roll out for all stakeholders
• Merchants – Mailers, Merchant automated calls, Online targeted campaign on transitioning 40% of base in first month
• Customers – Mailers, Communication on website and app, changing of user flow to transition 50% users in first month
• Employees – Mailers, FAQs, Employee informational video, facebook posts, mailers, posters, in office communication

New Delhi Area, India

• Alliances – Closed contracts with logistics providers like Neeta Travels, Shuttl and laundry service providers to provide value vouchers in lieu for new customer acquisition thereby increase gross bookings and RoI.
• Email marketing – accounts for 10% of the total bookings making it one of the primary mediums for engagement
• Technology transition to domestic service providers resulting in cost saving of over 1 Mil dollars annually.
• Monitoring and optimization of hygiene metrics Opens, clicks, CTOR, OR, AB testing of ESLs
• Creation and testing with new harveys/formats, CTA for optimizing Click through rates – 5% points increase
• Using affiliate email marketers to increase the database and subscriptions thereby increasing subscriptions by 6%

Mumbai Area, India

Increased process efficiency by 30% by initiating, implementing and revision of workshop processes across 1200 touch pointsSaved Rs. 8 Crs in logistics costs by developed faster cycle times and two way feedback loop systemsReduced training costs by 2 Crs by conceptualization and localization of e-learning of mechanics in Indian and 4 foreign.

Mumbai Area, India

Cost savings and optimization Reduced the customer complaint resolution time to 1.4 days from 3.5 days by revising and optimizing follow-ups policy  Saved 1.8 Crs INR by effective contract negotiations with external vendors for certification of workshops Developed action plans for increasing satisfaction scores across dealers resulting in 4% increase in.

Master Of Business Administration (Mba), Marketing

Activities and Societies: Marketing Club, Entrepreneurship CLub

Bachelor Of Technology (B.Tech.), Mechanical Engineering

Activities and Societies: Literary and Debating Club, Photography club, National Service Scheme, Senior Eco Club